How PopSugar gets people to watch its Facebook videos for 30 seconds

In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also 30-second views, proving that close to half (or more) viewers are sticking around instead of scrolling by the clip in their news feed. The post How PopSugar gets people to watch its Facebook videos for 30 seconds appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-04 00:00:00 UTC ]
News tagged with: #facebook videos #greater emphasis

Other Publishing stories related to: 'How PopSugar gets people to watch its Facebook videos for 30 seconds'

Facebook 'Idiot's Guide' Inadvertently Makes Case for E-Books

Writing a how-to book in a static medium like paper about something as dynamic as Facebook is challenging at best and at worst...well...idiocy. Continue reading at PC World

[ PC World | 2011-11-14 00:00:00 UTC ]
More news stories like this |

VIDEO: Terry Jones on online publishing

A new website aimed at helping authors to publish their work has been praised by author and Monty Python star, Terry Jones. Continue reading at BBC News

[ BBC News | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terry jones #online publishing #website aimed

Fisher first Wales' Young People's Poet Laureate

Written By: Lisa Campbell Publication Date: Tue, 18/10/2011 - 08:00 Fantasy children’s author Catherine Fisher will be officially named Wales’ first Young People’s Poet Laureate later today (18th October). The Newport writer will be given the title by Literature Wales, which was established in... Continue reading at The Bookseller

[ The Bookseller | 2011-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literature wales #poet laureate

13 Under 30

While it’s natural to worry about how the publishing industry is going to attract the next generation of leaders, the fact is the industry is already seeing a demographic shift, with younger people taking on more leadership roles. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #leadership roles

New Kindle with Special Offers E-book Feature: Remove Ads for $30

Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World

[ PC World | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #remove ads

Jonathan Cape acquires second Wyld novel

Written By: Charlotte Williams Publication Date: Thu, 06/10/2011 - 08:40 Jonathan Cape has acquired a second novel from the John Llewellyn-Rhys prize-winning author Evie Wyld. Senior editor Alex Bowler acquired UK and Commonwealth rights to Wyld's All the Birds, Singing from Laetitia... Continue reading at The Bookseller

[ The Bookseller | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #laetitia rutherford #book tells #started life #early life

Chatto acquires second by de Waal

Written By: Charlotte Williams Publication Date: Tue, 04/10/2011 - 10:15 Chatto & Windus has acquired a second book by the author of the bestselling memoir The Hare with Amber Eyes Edmund de Waal. Editorial director Clara Farmer bought UK and Commonwealth rights to The White Book: A... Continue reading at The Bookseller

[ The Bookseller | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #white book #de waal #bestselling memoir #felicity bryan

How Publishers Are Reacting to Facebook’s New Features

Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook rolled

Facebook completely redesigns layout with 'Timeline'

If the population of Facebook users was outraged at the site's new layout unveiled yesterday, they're going to completely lose it over Timeline, the new Facebook experience that turns a user's profile into a literal life history timeline. In short, Facebook combined its social feed with the... Continue reading at Betanews

[ Betanews | 2011-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social feed #facebook information #personal story

Thirty-Four Percent of Content Apps Downloaded in Last 30 Days Were Paid

As publishers spend more time and money on developing apps to deliver their digital content, audience demographics detailing app interaction are beginning to show how these efforts are panning out. According to a recent study from Gfk MRI, app users who install fewer apps are more likely to... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #developing apps #app users #digital content #recent study #gfk mri

VIDEO: Amazon merger opposed

The Booksellers Association has formally opposed Amazon's attempts to merge with The Book Depository. Continue reading at BBC News

[ BBC News | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association #book depository

Penton Folds Second Magazine With August Issue

In addition to Penton Media folding 123-year old American Printer magazine, Penton's PFFC (Paper, Film & Foil Converter) is also ceasing publication with its August issue (September editorial content will be posted to the website before the digital products fold as well). Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #august issue #ceasing publication

Here's What An iPad Looked Like in 1994 (Video)

A clip from 17 years ago, where a newspaper publisher predicts the rise of Apple's tablet, and the future of newspaper industry. Guess which forecast panned out? Continue reading at AllThingsD

[ AllThingsD | 2011-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper industry

Virago acquires second Paula McLain title

Written By: Charlotte Williams Publication Date: Thu, 11/08/2011 - 08:55 Virago has acquired a second book by Paula McLain, author of this year's The Paris Wife, which told the story of Ernest Hemmingway's first wife. Associate publisher Ursula Doyle acquired UK and Commonwealth rights,... Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virago acquires #paula mclain #paris wife #caspian dennis #abner stein

Why Did Facebook Buy Push Pop Press?

The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World

[ PC World | 2011-08-04 00:00:00 UTC ]
More news stories like this |

Facebook buys innovative ebook publisher Push Pop Press

Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller

[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish ebooks

Time Inc. Posts Second-Quarter Gains

Time Warner Inc. released its second-quarter results today, posting its highest growth rate since third quarter 2007. Overall revenues rose 10 percent to $7 billion compared to same period 2010. Its publishing division also did well—Time Inc. boosted revenues 3 percent for the quarter, with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #publishing division #key role

Publishing Revenue Slips 3.2 Percent for MSLO in Second Quarter

Martha Stewart Living Omnimedia, Inc. reported revenue of $54.9 million for the second quarter of 2011 compared to $55.3 million during the same period last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reported revenue

Publishers Association plans second digital survey

Written By: Graeme Neill Publication Date: Tue, 19/07/2011 - 17:41 The Publishers Association is launching its second digital survey this year and could introduce a quarterly digital survey by 2012. The trade body said the survey came in response to the "significant growth" in digital sales,... Continue reading at The Bookseller

[ The Bookseller | 2011-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association #trade body #significant growth #digital sales #ebook sales #urged publishers

Publishers seek second half upturn to 2011

Written By: The Bookseller News Team Publication Date: Fri, 08/07/2011 - 14:19 Publishers are optimistic about the next six months, despite a number of big ­houses turning in their worst first half-year Nielsen BookScan TCM sales performances for years, with ebook growth already beginning to... Continue reading at The Bookseller

[ The Bookseller | 2011-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers seek #publishers put #ebook growth #james daunt