How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to the company and data from Shareablee,... Continue reading at 'AdWeek'

[ AdWeek | 2017-08-21 00:00:00 UTC ]
News tagged with: #millennial moms #facebook video #viral video

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Will the Comcast-Time Warner Cable Merger Hurt Publishers?

Critics of the merger worry Comcast will have unmatched bargaining power in dealing with media companies, essentially turning Comcast into a gatekeeper able to toll digital media companies for faster access to its network. The post Will the Comcast-Time Warner Cable Merger Hurt Publishers?... Continue reading at Digiday

[ Digiday | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies


Angry Birds Maker Hatches In-Game Video Ad Plan

Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek

[ AdWeek | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video ads #mobile video


Independent publishers evolve to survive - and thrive

Following a month of upheaval in the independent sector, publishers have told The Bookseller that... Continue reading at The Bookseller

[ The Bookseller | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent sector


Canadian Publishers Adapting to Lower Loon

Publishers and consumers in Canada who had become accustomed to a Canadian dollar at par with the American dollar are adjusting to what appears to be the new reality: a Canadian dollar hovering around the 90¢ mark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american dollar


Publishing Perspectives Monthly Magazine Issue #1: Selling and Sales

Publishing Perspectives has launched a digital monthly magazine optimized for reading on tablets and screens. Our first issue on Selling & Sales highlights new strategies for boosting book sales. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-13 00:00:00 UTC ]
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Stephen King to publish two novels in 2014

Revival will see horror master return to his signature genre after excursion into crime fiction, Mr MercedesNot content with making his first excursion into hard-boiled detective fiction this summer, Stephen King has announced that he will publish a second novel in the autumn.The 66-year-old... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early june


Amazon Publishing's advances move ahead of the market

The web giant's books imprint flexes its muscles after scoring an ebook No 1, but the little guy may yet win the dayA good month for Amazon's fledgling publishing business – the imaginatively-titled Amazon Publishing – just got better, after the imprint won the rights to Cath Quinn's historical... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published novels


VIDEO: Armistead Maupin shuts down City

Tales Of The City, the hugely successful book series written by Armistead Maupin, comes to an end Continue reading at BBC World

[ BBC World | 2014-02-13 00:00:00 UTC ]
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Action Lab: A Small Publisher Looking To Expand

With a mix of all-ages and adult material, print and digital, Action Lab Entertainment is trying to establish itself while maintaining a balance with a staff located around the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #action lab #small publisher


J.K. Rowling: More of her thoughts on the Harry Potter romance controversy (+video)

Harry Potter fans were incensed when J.K. Rowling said – in excerpts released from an interview –  that she'd had misgivings about Hermione and Ron as a couple. The full text of the interview offers more clarity, along with Rowling's feeling about a controversial scene from the movie series. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interview offers #excerpts released #full text #controversial scene #movie series


Premium Publishers Are Getting Victimized By Traffic Fraud, Too

In a past life, Michael Tiffany fought cyber crime for financial institutions. Then he notice the same techniques were being used to defraud the advertising industry.The problem was big enough to draw Mr. Tiffany into the battle against traffic fraud full-time and, in 2013, he started a company... Continue reading at Advertising Age

[ Advertising Age | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #financial institutions #advertising industry


Worthy Publishing Up 84% in 2013

Finishing a strong second year, Worthy Publishing Group sees an 84% increase in sales in 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #worthy publishing


Digital Publishing: Live-Tweeting vs. Live-Blogging

With the 2014 Winter Olympics here, many newsrooms are covering the games with their specific readers in mind. Maybe you’re a newspaper in a small town that has a local Olympian, or maybe you’re a niche sports site devoted to cove ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #small town


Largest indie ebook publisher buys oldest

Open Road, the largest independent ebook publisher, has purchased E-Reads, which is the oldest. The deal, announced Monday, adds 1,200 titles to Open Road's catalog of more than 4,000 ebooks at a... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #announced monday


B&N Makes Cuts, But is Committed to Nook Products

Barnes & Noble acknowledged Monday that it has cut jobs throughout the company, but insisted that a report that said it had laid off its entire Nook hardware staff was “incorrect.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook products #cut jobs


Hans Christian Andersen's 'The Snow Queen' inspires Disney and a children's author (+video)

'The Snow Queen' inspired not only Disney's hit musical 'Frozen' but also author Karen Foxlee, who based her critically acclaimed novel 'Ophelia and the Marvelous Boy' on the wintry tale. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inspires disney #snow queen #hit musical #critically acclaimed #marvelous boy #wintry tale


DreamWorks Takes Publishing In-House

DreamWorks Animation is launching DreamWorks Press as an internal umbrella for digital and print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dreamworks animation #print books


LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business

LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek

[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #thought leadership #user engagement #technology company


Worms Battlegrounds and Nutjitsu are the first self-published games on Xbox One

Microsoft caught everyone's attention back when it introduced ID@Xbox. Now, nearly six months after the indie developer program was revealed, we're finally seeing the first titles to come out of it: Worms Battlegrounds and Nutjitsu. At this point,... Continue reading at Engadget

[ Engadget | 2014-02-10 00:00:00 UTC ]
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February’s Top Reviews of Self-Published Books from BlueInk Review

February's notable reviews of self-published titles include stars for a 'startling' memoir about the Vietnam War and a 'fascinating' exploration of human rights. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review #vietnam war #human rights