How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to the company and data from Shareablee,... Continue reading at 'AdWeek'

[ AdWeek | 2017-08-21 00:00:00 UTC ]
News tagged with: #millennial moms #facebook video #viral video

Other Publishing stories related to: 'How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms'

Finding the Value in Digital Publishing

Digital—readers, advertising, revenue—is growing, but publishers are managing that growth in different ways depending on where their value propositions lie. For a news-driven operation, that could mean emphasizing speed and developing paid products in niche verticals. It could be offering... Continue reading at Folio Magazine

[ Folio Magazine | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing

Canadian Government Signs E-book Consent Agreements with Four Publishers

After what the government said was an 18-month investigation, Canada’s Competition Bureau has reached consent agreements with four multinational publishers regarding their ebook pricing policies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multinational publishers #competition bureau

WEbook Relaunches as New Publishing Platform

Billing WEbook as a digital “slush pile,” Ardy Khazaei, its former president, told PW in 2009 that the Web site aimed to match agents with the kinds of manuscripts they were looking to represent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platform #told pw

Check It Out with Michael Kelley: Small Libraries Make a Big Impact

Big libraries get all the attention. But in late September of 2013, the Institute of Museum and Library Services (IMLS) issued an interesting report on small and rural libraries in the United States. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael kelley #big impact #late september #interesting report

Ed Sheeran to publish book with childhood friend

Cassell Illustrated will publish a book with UK singer-songwriter Ed Sheeran and his childhood... Continue reading at The Bookseller

[ The Bookseller | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish book #childhood friend #ed sheeran #cassell illustrated

Intersections: Data and Digital Advertising

As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. &ldquo;Newspapers &hellip; are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital publishers #trusted brands

VIDEO: Book fans flock to Calcutta fair

The International Kolkata Book Fair has been welcoming hundreds of thousands of people to the Indian city of Calcutta. Continue reading at BBC World

[ BBC World | 2014-02-06 00:00:00 UTC ]
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First self-publishing MA offers DIY education

University of Central Lancashire will coach students to make the most of their manuscriptsThe University of Central Lancashire has announced the launch of what it describes as the world's first degree in self-publishing.The MA will begin in September, and course leader Debbie Williams believes... Continue reading at The Guardian

[ The Guardian | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #established names

Time Inc. Ad Revenue Grows, but Only Because It Bought AmEx Publishing

Time Warner, the media company that owns HBO and the Warner Bros. film studio as well as Time Inc. for a few more months, surpassed analysts' estimates for both fourth-quarter revenue and profit in results reported on Wednesday.Excluding some items, earnings were $1.17 a share, the New... Continue reading at Advertising Age

[ Advertising Age | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #film studio #york-based company #data compiled #pay-tv providers #fourth quarter

J.K. Rowling says she's had second thoughts about one of the 'Harry Potter' romances (+video)

In an interview conducted by 'Potter' actress Emma Watson, Rowling said she's wondered whether she should have paired two of the characters, Ron and Hermione, romantically. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #interview conducted

Facebook’s Looming Role as Media Kingpin

While Facebook is positioning Paper as a way for publishers to better reach -- and, hopefully, monetize -- mobile readers, Paper may make publishers too dependent on Facebook for traffic. The meteoric rise of sites like Elite Daily, Upworthy and Viral Nova shows how social-savvy publishers can... Continue reading at Digiday

[ Digiday | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make publishers #meteoric rise #elite daily #substantial portion

Facebook: 10 years of social networking, in numbers

Ten years today, the social networking giant has notched up some interesting numbers along the way• How Facebook became the world's biggest social network1.23bn monthly usersBy the end of 2013, Facebook boasted 1.23bn monthly active users worldwide, adding 170m in just one year. According to... Continue reading at The Guardian

[ The Guardian | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #family guy #$1bn #mobile advertising

Charlie Chaplin's only novel published for the first time

Footlights, the screen legend's unseen prequel in prose to the film Limelight, reflects his sadness at declining stardomRead an extract from Footlights by Charlie ChaplinThe only work of prose fiction ever written by Charlie Chaplin, a dark, nostalgic novella which was the root of his great... Continue reading at The Guardian

[ The Guardian | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mental health

Issues on the Ether: How Is Self-Publishing Maturing?

This week's Publishing Perspective's #EtherIssue looks at the debate about quality and changing perceptions of the self-publishing community in the broader market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing perspective ##etherissue #self-publishing community

Facebook, Google and Yahoo now say when the US government requests user content (update: Microsoft too)

Last week, the US government finally relented on letting technology companies publish more detail about national security requests; today, some bigger firms are taking advantage of the looser rules. Facebook, Google, LinkedIn and Yahoo have updated ... Continue reading at Engadget

[ Engadget | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking advantage

Two Authors Launch Brown Girls Publishing

Bestselling Simon & Schuster authors Victoria Christopher Murray and ReShonda Tate Billingsley are now teaming up on the business side: the two writers are launching Brown Girls Publishing, a new digital publishing venture that debuts today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business side

Bookstores Make a Comeback in Bulgaria

“In recent years, new bookstores have virtually mushroomed in the city of Sofia," says Rumyana Tsvetkova, reporting for Radio Bulgaria, Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-03 00:00:00 UTC ]
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Publishers advertise for chair of new press regulator

Wanted: someone unconnected with the newspaper and magazine publishing industry willing to take on the burden of chairing a new press regulator for £150,000 a year.Applicants are being invited for the inaugural chair of the Independent Press Standards Organisation (Ipso) in an advert placed in... Continue reading at The Guardian

[ The Guardian | 2014-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john witherow #mission statement #leveson report

Colleen Hoover fans press publisher into print version of ebook

Romance author's fans succeed with social media drive to persuade Atria books into a paper version of free e-novella released late last yearAfter fans of the romance author Colleen Hoover bombarded her publisher with thousands of tweets and Facebook pleas, Atria has finally bowed to the pressure... Continue reading at The Guardian

[ The Guardian | 2014-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #follow suit