Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy, including an online archive in 2007 and a branded app in 2010, and earned the support of retailers. Publishing industry, take note. Lesson #1 Embrace all mediums, both new and old. While traditional publishers originally feared the online marketplace, Marvel partnered with brick-and-mortar businesses and digital distributors. By consulting its retail partners before introducing digital initiatives, the company was able to leverage the industry as a whole. "A lot of meetings with retailers start a bit tense," says Peter Phillips, SVP of Marvel Digital Media, "but we explain that our goals can help them grow." Lesson #2 All customers can be treated equally. With most magazines, subscribers receive digital access for free, but newsstand buyers do not. Marvel has a different plan: A free digital download code for in-store purchases marks an industry first, and it's expanding the feature to graphic novels. Similarly, digital customers receive a $5 in-store coupon with their purchase, encouraging them to continue visiting storefronts. Lesson #3 Make an ecosystem to create value. At last year's South by Southwest, Marvel announced plans to offer enhanced multimedia with digital purchases,... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-27 00:00:00 UTC ]
News tagged with:
#graphic novels
#digital purchases
#augmented reality
Every industry is experiencing a digital transformation. For some, the pandemic has accelerated this transformation. Others, like retail, travel and QSR, are trying to quickly adapt to the new criteria of our on-demand world. Consumers are permanently changing their online consumption habits,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-07 14:20:39 UTC ]
More news stories like this | News stories tagged with:
#reliable source
#report revealed
#content creators
#pivotal role
#moving forward
#publishing world
First quarter sales rose 4% at Simon & Schuster over last year's first period, led by gains in digital audio and e-books, but the outlook for rest of 2020 is uncertain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#digital audio
Industry Notes: Timely moves as the coronavirus pandemic propels interest in e-formats and audio in particular: Yale opens its own audio shop and HarperCollins issues digital Caedmon classics. The post HarperCollins on Caedmon Digital Audio; Yale Press Audio on First Titles appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-06 16:38:21 UTC ]
More news stories like this | News stories tagged with:
#post harpercollins
#titles appeared
#harpercollins
Hay Festival Digital will feature performances, discussions, and interactive Q&As with over 100 of the world’s greatest writers and thinkers. It will stream online from 22 – 31 May 2020.The opening gala, produced by Hay Festivals in association with the British Council, and AHRC, celebrates... Continue reading at British Council global
[ British Council global | 2020-05-06 14:45:31 UTC ]
More news stories like this | News stories tagged with:
#cultural revolution
#soviet union
#present day
#public library
#free love
#man booker prize
Novelists Hilary Mantel, Maggie O'Farrell and Margaret Atwood are among the list of big-name writers and thinkers taking part in the first fully digital Hay Festival. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 10:09:46 UTC ]
More news stories like this | News stories tagged with:
#margaret atwood
#novelists
This flat-pack purse is designed to be shipped. Ikea built an empire out of a simple idea: furniture designed in such a way that it could be flat-packed to ease shipping costs and eliminate the need for a delivery truck. Today, that same innovation comes to purses, as the Milan-based bag label... Continue reading at Fast Company
[ Fast Company | 2020-05-06 09:00:23 UTC ]
More news stories like this | News stories tagged with:
#delivery truck
#anthology
Stephen Page has said Faber's print sales are down "about a third year on year for print", but that digital growth is on the rise during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 22:58:09 UTC ]
More news stories like this | News stories tagged with:
#stephen page
#digital growth
#print sales
Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. Continue reading at Advertising Age
[ Advertising Age | 2020-05-05 18:54:51 UTC ]
More news stories like this | News stories tagged with:
#digital audio
#daniel radcliffe
#david beckham
#dakota fanning
#stone exclusively
#harry potter
Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
More news stories like this | News stories tagged with:
#local newspaper
#digital content
This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
More news stories like this | News stories tagged with:
#digital content
Elliott Advisors, owner of Waterstones and Barnes & Noble, has bought Wordery, the online bookselling division of U.K. wholesaler Bertrams. Aurelius, which owns Bertrams, said it was "reviewing its strategic options" for the wholesaler. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#wholesaler bertrams
#online retailer
#elliott advisors
#barnes noble
#strategic options
A rare benefit of COVID-19, the UK's government finally–and suddenly–has wiped out the market's punishing tax on digital publications. The post Coronavirus Update: The UK Scraps Its 20-Percent VAT on Digital Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-30 16:03:25 UTC ]
More news stories like this | News stories tagged with:
#coronavirus update
#digital publications
#digital books
Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#$10 million
#$1 million
#digital media
In Spain, trade book publishers have shown resistance to digitization. But education publishers have embraced digital technology in the coronavirus pandemic The post Coronavirus: In Spain, Publishers Weigh Crisis Management and Digital Capabilities appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-29 15:49:29 UTC ]
More news stories like this | News stories tagged with:
#coronavirus pandemic
#post coronavirus
#education publishers
#trade book
The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
More news stories like this | News stories tagged with:
#taking place
#current trends
#printing press
The Booksellers Association has written to Chancellor Rishi Sunak asking for a series of measures to support booksellers during the Covid-19 crisis, including allowing retail spaces to be "furloughed" and help to keep the supply chain open. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 12:49:34 UTC ]
More news stories like this | News stories tagged with:
#ba calls
#retail space
#support booksellers
#covid-19 crisis
#booksellers association
A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age
[ Advertising Age | 2020-04-24 14:35:00 UTC ]
More news stories like this | News stories tagged with:
#digital world
#digital publishers
Magazine publishers are making tough decisions about print issue runs during COVID-19 — and taking a second look at their digital editions in the process. Paul DeHart, CEO of digital publishing platform BlueToad, shares some best practices and possibilities. Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-23 20:45:07 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
#digital editions
#digital publishing
Stephen Page has said the pandemic is presenting a "very challenging time for businesses", as UK bookshops remain closed. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 20:22:12 UTC ]
More news stories like this | News stories tagged with:
#stephen page
#challenging time
Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
More news stories like this | News stories tagged with:
#create opportunities
#direct mail
#handle distribution
#main focus
#distribution channel
#magazine publishing