How marketers are distributing 360-degree videos beyond YouTube and Facebook

In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new distribution platforms like Littlstar and Samsung VR. The post How marketers are distributing 360-degree videos beyond YouTube and Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-09 00:00:00 UTC ]
News tagged with: #organic reach #facebook appeared #vr content #major publisher

Other Publishing stories related to: 'How marketers are distributing 360-degree videos beyond YouTube and Facebook'

Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen

Welbeck appoints Brown as VP of sales and marketing for US

Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 18:08:56 UTC ]
More news stories like this | News stories tagged with: #parragon books #vice president

China Bestsellers April 2020: A Watchful Market, a Reawakening Chart

As extensive coronavirus testing continues, China's book market charts a restart in April, with 'Higashino Heat' for a favorite Japanese author. The post China Bestsellers April 2020: A Watchful Market, a Reawakening Chart appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-11 09:56:41 UTC ]
More news stories like this | News stories tagged with: #book market

Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #news organizations #print media

DC Ends Comics Distribution Pact with Diamond

In a surprising development in the direct market comics shop channel, DC is ending its 25-year relationship with Diamond Comic Distributors, the dominant distributor of comics periodicals in North America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comics periodicals

Lockdown diaries: the book marketer

If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 17:53:34 UTC ]
More news stories like this | News stories tagged with: #lockdown diaries #book marketer #month ago

As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
More news stories like this | News stories tagged with: #audiobook

Trump, Facebook, and the weaponization of free speech

Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
More news stories like this | News stories tagged with: #nondisclosure agreements #recent weeks #clashed repeatedly #hong kong

Publishers are suing the Internet Archive for scanning and distributing copies of their books.

On June 1st, a group of book publishers—Hachette Book Group, HarperCollins Publishers, John Wiley & Sons, and Penguin Random House, all member companies of the Association of American Publishers—filed a copyright infringement lawsuit against the Internet Archive, whose “National Emergency... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-01 17:48:23 UTC ]
More news stories like this | News stories tagged with: #internet archive #june 1st #harpercollins publishers #early days #coronavirus pandemic #harpercollins

Ivy Pochoda quarantines with Cormac McCarthy, Dr. Seuss and gymnastics videos

In our latest quarantine diary, the author of 'These Women' digs 'Blood Meridian' but can't get enough of Laura Ingalls Wilder. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-05-28 13:32:21 UTC ]
More news stories like this | News stories tagged with: #cormac mccarthy #dr. seuss

Dawson's Meat Market wins the YA Book Prize

Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 20:01:44 UTC ]
More news stories like this | News stories tagged with: #juno dawson #fashion industry #ya book

Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
More news stories like this | News stories tagged with: #$30 million #tv networks #companies didn #disclose terms #digital media

Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry

Reynolds and Blanchett join in Roald Dahl Youtube fundraiser series

The Roald Dahl Story Company has brought together filmmaker Taika Waititi and a host of stars including Ryan Reynolds and Cate Blanchett for "James and the Giant Peach, with Taika and Friends", a story-telling series on the Roald Dahl Youtube. Continue reading at The Bookseller

[ The Bookseller | 2020-05-18 17:28:18 UTC ]
More news stories like this | News stories tagged with: #giant peach

Walker acquires YouTuber Nikki Lilly's motivational life guide

Walker books will publish Nikki Lilly's Come on Life: Highs, Lows and How to Live Your Best Teen Life. Continue reading at The Bookseller

[ The Bookseller | 2020-05-17 16:39:01 UTC ]
More news stories like this | News stories tagged with: #teen life #walker books

Experts weigh in on Facebook’s new Oversight Board

Almost two years after it first started talking about the idea, Facebook finally announced the members of its Oversight Board, the “Supreme Court” that will—theoretically, at least—have the ability to overrule Facebook and its chief executive Mark Zuckerberg about whether certain types of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-05-14 11:45:42 UTC ]
More news stories like this | News stories tagged with: #online magazine #peer review #disease control

Relive Memories of the Queens Night Market

A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times

[ The New York Times | 2020-05-11 20:38:12 UTC ]
More news stories like this | News stories tagged with: #pandemic passes #cookbook

8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this | News stories tagged with: #sports fans #nielsen

Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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