Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing act. “We know that austerity doesn’t work,” says Erin O’Mara, president of The Nation. “We see that in countries and in businesses. If the cuts go too deep, they can strangle the ability to thrive. All potential expense has to be weighed against potential return, even if that return is down the road.” Holding down costs means taking a look at expenses across the board, from little things like office supplies and catered lunches to big ones like printing and postage. At Wainscot Media, a custom publisher in the healthcare and luxury marketing spaces, the company has taken a committee-based approach to cost-cutting, bringing together representatives from sales and marketing, editorial, accounting and other departments to look for areas in which the organization can lower expenses. “It’s a good approach, because then it’s a company-wide effort,” says CEO Mark Dowden. “Then when you put things into effect, they seem less draconian. They’re not coming from the top down.” Reducing frequency The trend toward fewer, higher quality issues carries on, as publishers continue implementing frequency reductions in print magazines, the most recent of which came earlier this month from Meredith Corp.,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
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The average pay raise for publishing employees in 2013 was 2.8%, according to PW’s just-concluded salary survey. The percentage increase last year was the same as in 2012, when the survey also found that pay had risen by 2.8%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-26 00:00:00 UTC ]
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In a move meant to reflect its broadening business interests, Parragon Publishing has restructured its operations into two divisions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-25 00:00:00 UTC ]
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The Ebook price row has the potential to create irreversible changes to the literary world and its business modelsThe battle between Amazon and the French publisher Hachette is not just a spat about the price of books. Their row over ebook prices, which led to the online retailer freezing out... Continue reading at The Guardian
[ The Guardian | 2014-08-25 00:00:00 UTC ]
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New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-25 00:00:00 UTC ]
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Unless you've been living in a book-free cave, you may have heard that retail giant Amazon and book publisher Hachette are having a little tiff. It's all about digital versions of books -- so-called ebooks -- and it boils down to this: Amazon wants... Continue reading at Engadget
[ Engadget | 2014-08-25 00:00:00 UTC ]
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Magazine publishers have a tablet problem. According to one designer, they always have. Four years after Apple introduced the iPad, tablet apps are stagnating. A combination of design, pricing and discovery issues has made tablet magazines a har ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-22 00:00:00 UTC ]
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Longtime magazine publishing executive Sally Preston has been named North America president of Orion Capital, effective Sept. 3.She succeeds Tony Harridine, who has moved back to Australia, the company said.Ms. Preston was most recently VP-publisher at Time Inc.'s Real Simple magazine, and... Continue reading at Advertising Age
[ Advertising Age | 2014-08-22 00:00:00 UTC ]
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In a letter to her authors, Ellora’s Cave CEO Patty Marks blames the cuts on unexplained declines in ebook sales through Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Profits at Irish-owned book and stationery retailer Eason & Son dropped 11.5% (€300,000... Continue reading at The Bookseller
[ The Bookseller | 2014-08-22 00:00:00 UTC ]
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Conde Nast has promoted Vanity Fair VP-Publisher Edward Menicheschi to CMO-president of the Conde Nast Media Group, which sells ad programs spanning the company's brands, effective immediately. Mr. Menicheschi succeeds Lou Cona, who is leaving the company.Mr. Menicheschi was named publisher of... Continue reading at Advertising Age
[ Advertising Age | 2014-08-21 00:00:00 UTC ]
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The seemingly endless summer of Condé Nast corporate and executive activity continued on Aug. 21 with the announcement by four-year president Bob Sauerberg that Edward Menicheschi (pictured) was ending eight years as Vanity Fair VP and publisher to become president and chief marketing officer of... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-21 00:00:00 UTC ]
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An anthology of later work by the Nobel laureate will feature a last poem, In Time, written for his granddaughter SíofraSeamus Heaney obituary by Neil CorcoranA poem written for his granddaughter and never published before in the UK will form part of a new collection of selected poems by the... Continue reading at The Guardian
[ The Guardian | 2014-08-21 00:00:00 UTC ]
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With previously monolithic books now (mostly) digitized and disaggregated into chapters, objectives, tests, case studies and various metatagged bits, a different publishing model is emerging. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
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Find out who to meet, what to see, and trends to discuss at the Frankfurt Book Fair. Download our Frankfurt 2014 Preview magazine here. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-20 00:00:00 UTC ]
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Paperback editions of books by Amazon Publishing UK author Mel Sherratt are being stocked locally... Continue reading at The Bookseller
[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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Publishers are discovering that giving contributors the keys to their publishing platforms often opens up a host of new issues. The post When publishers’ platform dreams become nightmares appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-19 00:00:00 UTC ]
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Michael Sand, executive editor at Little, Brown, has been appointed v-p, publisher, adult trade at Abrams, effective September 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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The top newspaper and magazine publishers in the U.K. have now crossed the mobile-desktop audience threshold, with many reporting that over half their audience now views their content on mobile and tablet devices. The post Mobile traffic surpasses desktop for top UK publishers appeared first on... Continue reading at Digiday
[ Digiday | 2014-08-19 00:00:00 UTC ]
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Hachette was smart to take its dispute with Amazon public, turning it into a war of words and choosing the battlefield where they have the natural advantage. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-18 00:00:00 UTC ]
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Almost two weeks after the planned acquisition of Perseus Books Group by Hachette and Ingram fell apart, Perseus CEO David Steinberger has announced that Mark Suchomel will officially resume his position at the helm of the boutique distribution company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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