Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing act. “We know that austerity doesn’t work,” says Erin O’Mara, president of The Nation. “We see that in countries and in businesses. If the cuts go too deep, they can strangle the ability to thrive. All potential expense has to be weighed against potential return, even if that return is down the road.” Holding down costs means taking a look at expenses across the board, from little things like office supplies and catered lunches to big ones like printing and postage. At Wainscot Media, a custom publisher in the healthcare and luxury marketing spaces, the company has taken a committee-based approach to cost-cutting, bringing together representatives from sales and marketing, editorial, accounting and other departments to look for areas in which the organization can lower expenses. “It’s a good approach, because then it’s a company-wide effort,” says CEO Mark Dowden. “Then when you put things into effect, they seem less draconian. They’re not coming from the top down.” Reducing frequency The trend toward fewer, higher quality issues carries on, as publishers continue implementing frequency reductions in print magazines, the most recent of which came earlier this month from Meredith Corp.,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
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European periodical and online publishers have urged the European Commission to reject Google’s latest proposal to settle an antitrust case.The commitments proposed by Google would not stop the company’s “abusive promotion of its own services,” the publishers said in their response, sent to the... Continue reading at PC World
[ PC World | 2014-09-04 00:00:00 UTC ]
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The children's book by Roald Dahl is celebrating its 50th anniversary this year. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-03 00:00:00 UTC ]
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Launched as digital-first publisher, Lion Forge Comics is not even two years old and is already expanding, adding more licensed and original works, a kids' comics imprint, and now plans to offer print. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Outi Mäkinen of Finland's Tammi publishing house talks about top Finnish authors and books that will be on display in Frankfurt and trends in Finnish fiction. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-03 00:00:00 UTC ]
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NZCER Press of New Zealand and Knowledge World Publishers of India discuss how they employed Ingram's Lightning Source POD service to reach new markets abroad. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-03 00:00:00 UTC ]
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Murakami's novel 'Colorless Tsukuru Tazaki and His Years of Pilgrimage' is still topping US bestseller lists. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-03 00:00:00 UTC ]
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Hodder & Stoughton is to publish the autobiography of Sachin Tendulkar, the highest-run... Continue reading at The Bookseller
[ The Bookseller | 2014-09-02 00:00:00 UTC ]
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A sheep man and a person with a taste for young boys brains feature in short story due for ChristmasSoon after he drew crowds, some of whom had queued for 18 hours, to a London book signing for his latest novel, Haruki Murakamis publisher has announced a new short book in English that will be... Continue reading at The Guardian
[ The Guardian | 2014-09-02 00:00:00 UTC ]
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On the third day (and the last of the trade/professional days) of the Beijing International Book Fair (BIBF), international publishers combined rights sales with more educational efforts on the needs of the Chinese market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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Media companies say much of what the newspaper wrote about Julian Disney and the council was untrue Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-01 00:00:00 UTC ]
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Chapter with more characters and Quentin Blake illustration deemed 'too wild' for British children appears for first timeA lost chapter of Charlie and the Chocolate Factory, deemed too wild, subversive and insufficiently moral for the tender minds of British children almost 50 years ago, has... Continue reading at The Guardian
[ The Guardian | 2014-08-30 00:00:00 UTC ]
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Publishers remained profitable in the first six months of this year, but margins slipped at four of the six major companies that report financial results, compared to the first half of 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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Writer Germaine Greer has said that ebooks should “cost pennies” and accused people... Continue reading at The Bookseller
[ The Bookseller | 2014-08-29 00:00:00 UTC ]
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Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue.If nothing else, it might cut down on the number of subscription notices -- otherwise known as "blow in" cards -- tucked inside magazines.The San... Continue reading at Advertising Age
[ Advertising Age | 2014-08-28 00:00:00 UTC ]
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The Seattle giant has started selling print books in Brazil, demanding good metadata and creating better customer service. This move could raise the bar for the rest of the Brazilian book industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-28 00:00:00 UTC ]
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Ann Widdecombe has self-published her first detective novel via Amazon's KDP and CreateSpace... Continue reading at The Bookseller
[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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Most organizations share or publish files in some form or another, whether internally or externally, but once content is out there it's difficult to know who's reading it or how it's being used. The latest product announcement from cloud collaboration specialist Huddle addresses this by... Continue reading at Betanews
[ Betanews | 2014-08-28 00:00:00 UTC ]
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The former MP's first detective novel spins off from a Strictly Come Dancing-esque TV show called Lively Toes Read an extractFeaturing a "conceited brute" of a politician, a professional dancer named Beautella LaReine and a backstage murder on a popular televised dance contest, Ann Widdecombe's... Continue reading at The Guardian
[ The Guardian | 2014-08-28 00:00:00 UTC ]
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The Zone of Interest, set in Auschwitz, is declined by the author's publishers in Germany and France, although alternative French house picks up novel The Zone of Interest reviewedIn the UK, some critics have hailed it as the "best book in 25 years" by one of Britain's greatest living writers.... Continue reading at The Guardian
[ The Guardian | 2014-08-28 00:00:00 UTC ]
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Give us your Facebook and Twitter passwords, says Times of India company Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-28 00:00:00 UTC ]
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