How Kellogg’s partners with publishers on programmatic

While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America, Jim Kiszka, said that clarity regarding the goals and transparency was key for both brands and publishers to benefit from these partnerships. “The biggest problem, I would imagine for publishers, it’s really brands who come in and don’t understand what they want and what they need,” he said, speaking to Meredith Corporation’s vp of programmatic sales & strategy. “Do you value digital media, do you understand what it’s doing for your business? What do you need?” The post How Kellogg’s partners with publishers on programmatic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-14 00:00:00 UTC ]
News tagged with: #programmatic buying #programmatic appeared #taking advantage #senior manager #biggest problem #meredith corporation

Other Publishing stories related to: 'How Kellogg’s partners with publishers on programmatic'


Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers

Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers


‘GDPR is not done’: Confessions of a publisher programmatic director

For the latest installment of our Confessions series, a publishing director recounts the most challenging moments. The post ‘GDPR is not done’: Confessions of a publisher programmatic director appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #confessions series #latest installment


Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers

GDPR hasn't derailed programmatic advertising, but 32 percent of publishing executives said it has negatively impacted their programmatic revenues. The post Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers #publishing executives #negatively impacted


Quartz' about-face on programmatic ads has big implications for digital publishing

Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age

[ Advertising Age | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #vox media #nbc universal


Digiday Research: More publishers see programmatic revenue growth in Europe than the US

A smaller percentage of U.S. publishers than European publishers are seeing growth in revenues from programmatic advertising. The post Digiday Research: More publishers see programmatic revenue growth in Europe than the US appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #digiday research #smaller percentage #programmatic advertising


Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017

Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #programmatic advertising #digital revenues


NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners

Starting with a new Instagram account, NBC Sports and Refinery29 will produce content about female athletes, female executives in the sports world and more. The post NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing list #digital publisher #instagram account #nbc sports #produce content #female executives #sports world


Digiday Research: How Japanese publishers are approaching programmatic

At the Digiday Publishing Summit in Kyoto, Japan, Digiday surveyed publisher execs on the growth of programmatic advertising and ad blocking. The post Digiday Research: How Japanese publishers are approaching programmatic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #programmatic advertising #ad blocking


France’s Publishers Cite Progress in Sustainable Paper Consumption; Bowker Partners With Book+Main

French publishers say 93 percent of their paper is now recycled or green-certified and Bowker partners with book discovery startup Book+Main. The post France’s Publishers Cite Progress in Sustainable Paper Consumption; Bowker Partners With Book+Main appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post france #french publishers


Bonnier Publishing partners with Disney on new range

Bonnier Publishing is partnering with Disney to publish a new range of titles in the UK from autumn 2017.  Continue reading at The Bookseller

[ The Bookseller | 2017-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing


Gilead Publishing, Kregel Partner on Fiction

Christian fiction publisher Gilead has been given new life via a publishing partnership with Kregel Publications that will see a division of tasks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gilead publishing #publishing partnership


Inside French publisher programmatic cooperative La Place’s growth ambitions

French publisher cooperative La Place has plans to stay ahead of digital market changes and attain the necessary scale and data to compete with the duopoly. The post Inside French publisher programmatic cooperative La Place’s growth ambitions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stay ahead #digital market


Chicken House partners with Chinese-based Liaoning Publishing Group

Chicken House has signed an “exclusive deal” with one of China’s largest publishing houses, Liaoning Publishing Group, which will publish all the forthcoming prize-winners of the Times/Chicken House Children’s Fiction Competition. Continue reading at The Bookseller

[ The Bookseller | 2017-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chicken house #exclusive deal #fiction competition


Yale Publishing Course Partners with Yale School of Management

The Yale Publishing Course has partnered with the Yale School of Management for its next installment, to be held this July 23-28. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yale publishing #yale school


Programmatic native is here, and premium publishers are wary

Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at Digiday

[ Digiday | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #premium publishers #ad tech


Publishers Partner on New Bible Translation

B&H has teamed up with fellow evangelical publishing houses David C. Cook and Baker on publishing products from the new Christian Standard Bible launching in spring 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers partner #bible translation


UK programmatic publisher alliance struggles to launch

Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't... Continue reading at Digiday

[ Digiday | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #partner publishers #brand-safe environments #start trading


Rubicon Project Is Helping Publishers Win the Second-Screen With Programmatic Olympic Ads

For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek

[ AdWeek | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make purchases #mobile devices #weekly basis #financial services #usa today #$1 million #high impact


Publishers partner with CrimeFest for mass book giveaway

Crime fiction convention CrimeFest has teamed up with publishers, including Headline, Head of Zeus and Orion, as well as authors and libraries, to give away 1,000 crime novels for free ahead of the crime fiction festival. Continue reading at The Bookseller

[ The Bookseller | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers partner


Fifty Shades publisher ordered to pay $18.5m to partner

A US judge has ordered Australian publisher Amanda Hayward to pay more than $18.5 million in compensation, costs and interest to her former business partner in a long-running stoush over profits from the runaway erotic bestseller Fifty Shades of Grey. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pay $18 #business partner