For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are trending higher so that editors can curate them for their sites. For example, Hearst's TV station in Orlando produced a web video about an 11-year-old boy who shot a man who was trying to break into his family's home. Esquire then used Buzzing@Hearst for its own story. "The things that appeal to someone sitting over in Town & Country amazingly show up across all brands you wouldn't necessarily know would have an interest in it," said Hearst CTO Phil Wiser. And now it's opening up the Buzzing platform to advertisers. Buzzing works as a kind of extension of Hearst Exchange, its programmatic buying marketplace, giving advertisers a better idea of where to place their bets. Julie Clark, vp of sales and strategy, Hearst Core Audience, said that an advertiser can also buy a takeover of all Buzzing content. "The same way you would do a homepage takeover, you would own the Buzzing content for a day." Hearst has been talking with advertisers for the past three weeks, but would not reveal if any advertisers have signed on. "The more scale we have of our premium content the better," said Clark. Buzzing predicts trends among its content, taking a look at how the content is... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-22 00:00:00 UTC ]
[caption id="attachment_154421" align="alignright" width="275"] Diane Anderson-Minshall[/caption] Diane Anderson-Minshall has spent nearly her entire career in the LGBTQ media space as a writer, editor and content strategist. Recently, her commitment was rewarded when she was promoted to to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 18:56:22 UTC ]
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In the past decade, digital media has experienced a boom-and-bust cycle. Sites that were buoyed in the early 2010s by digital-advertising dollars watched their traffic plummet in subsequent years as readers shifted to consuming content on social media. The next step for many publishers like Vice... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-01-30 17:05:04 UTC ]
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Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
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Twenty years ago, the news publishing world looked a lot different than it does today. Newspapers were still the main Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-07 07:00:48 UTC ]
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If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 20:09:24 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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U.K. media companies from the Financial Times to The Guardian have reported growth in the last year, amid the boom of the Brexit-related news Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-04 16:35:32 UTC ]
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The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 11:21:19 UTC ]
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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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By a 348 to 278 margin, the European Parliament voted to approve a sweeping copyright reform bill celebrated by publishers and media companies, but which critics say could harm free expression online and fundamentally alter the way the internet works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-26 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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The former New York Times editor skewers everyone in her new book, but ‘there isn’t one business model that’s going to save journalism’, she saysMerchants of Truth, the new book by the former New York Times executive editor Jill Abramson, is a deep dive into multiple crises that have bedeviled... Continue reading at The Guardian
[ The Guardian | 2019-02-05 00:00:00 UTC ]
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Vice Media is laying off 10 percent of its staff, marking the latest example of digital publishing's struggle to compete with Facebook and Google for advertisers' money.On Friday, Vice confirmed that it would cut around 250 of its 2,500-person work force, a move that was first reported by The... Continue reading at Advertising Age
[ Advertising Age | 2019-02-02 00:00:00 UTC ]
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Cond Nast, once the most glamorous and moneyed player among the big magazine publishing houses, is acknowledging that it needs new leadershipand "outside" leadership at that.In a memo to staff this morning, Steve Newhouse and Jonathan Newhouse, scions of the Newhouse clan that controls the... Continue reading at Advertising Age
[ Advertising Age | 2018-11-27 00:00:00 UTC ]
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To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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[caption id="attachment_137853" align="alignright" width="150"] Paul McArthur[/caption] That was fast. A day after announcing the hiring of GateHouse Media senior VP Paul McArthur as regional publisher overseeing four Montana-based news outlets, Lee Enterprises has reversed its decision,... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek
[ AdWeek | 2018-09-20 00:00:00 UTC ]
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Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos... Continue reading at Advertising Age
[ Advertising Age | 2018-09-13 00:00:00 UTC ]
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