The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Given that links appear to be more clickable when shared on Facebook, online publishers have scrambled to become savvy gamers of Facebook’s News Feed, seeking to divine the secret rules that push some stories higher than others. But all this genuflection at the altar of Facebook’s algorithms may... Continue reading at Wired
[ Wired | 2014-10-30 00:00:00 UTC ]
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Sales bumps after books are adapted as movies or TV shows are nothing new, but 'Gone Girl' author Flynn and 'Outlander' writer Gabaldon are seeing their older books reappear and hold steady on bestseller lists as well. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-30 00:00:00 UTC ]
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Books in Browsers V demonstrated various efforts by Silicon Valley to help the publishing industry explore new digital opportunities. The post Silicon Valley Through the Prism of Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-29 00:00:00 UTC ]
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Agent Andrew Wylie told a Toronto audience that publishers need to stand firm in the battle against Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-29 00:00:00 UTC ]
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Picador is to publish Operation Chaos by Matthew Sweet, a “compelling narrative account” of the true story of a group of US military deserters who found asylum in Sweden during the Vietnam War. Publisher Paul Baggaley acquired UK and Commonwealth rights from Simon Trewin at WME, while Paul... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner... Continue reading at Fast Company
[ Fast Company | 2014-10-27 00:00:00 UTC ]
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Can the “family dinner” be revived? In a new cookbook, Corky, Lori, Dana, and Tracy Pollan (mother and sisters to Michael Pollan) set out to find an answer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
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The explainer video has become a pervasive format across digital publishers, from BuzzFeed to Business Insider. It’s not a new invention, but it’s proving more and more attractive to publishers as they aim to grow their Web video operations. Here’s why. The post Why publishers are flocking to... Continue reading at Digiday
[ Digiday | 2014-10-27 00:00:00 UTC ]
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Time-based metrics are used by almost every leading publisher to measure themselves, but there's been hesitancy to transact on the basis of numbers like time spent and ad exposure time. That could change soon though as a member Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-24 00:00:00 UTC ]
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A new publisher is bringing Iranian children’s books to the UK market, with the first two titles out in January. Delaram Ghanimifard, who is from Iran but lives in the UK, set up the Tiny Owl company with her husband after noticing the lack of translated fiction in the UK. “My husband and I... Continue reading at The Bookseller
[ The Bookseller | 2014-10-24 00:00:00 UTC ]
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Fulcrum has plans to publish at least three nonfiction graphic novels a year for the foreseeable future, marketing not only to the general trade but also to comics specialty shops, libraries, and especially, schools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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Jesse Finkelstein and Trena White of Page Two, a publishing services firm in Canada reflect on what they've learned in their first year in business. The post How Publishing Traditions Inform Innovation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-23 00:00:00 UTC ]
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UK tops chart of publications per million inhabitants by a huge margin, with only China and US publishing more titles in absolute termsUK publishers released more than 20 new titles every hour over the course of 2014, meaning that the country published more books per inhabitant than anywhere... Continue reading at The Guardian
[ The Guardian | 2014-10-22 00:00:00 UTC ]
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Richard Preston's book 'The Hot Zone' was published in 1994 and tells the story of Ebola appearing in a lab in Washington D.C. Now it's back on bestseller lists and it could be adapted as a TV series. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-22 00:00:00 UTC ]
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The International Publishing Association released data indicated the UK lead the world in new titles published per capita and export revenue in 2013. The post UK Tops in Titles Published Per Capita and Export Revenue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
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Roger Rosen has acquired Enslow Publishing, which does nonfiction titles for children and young adults in subjects that range from biography to science and technology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
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The 2015 International Christian Retail Show has opened booth registration, debuting a new exhibitor platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
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Publishers need to work more closely with charities to ensure a greater number of books are published in fully accessible formats, the Royal National Institute of Blind People (RNIB) has said. The increase in audiobook platforms has led to a surge in the number of audiobooks produced, but... Continue reading at The Bookseller
[ The Bookseller | 2014-10-21 00:00:00 UTC ]
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Literary agent Andrew Lownie believes that in 5-10 years, 75% of books will be self-published, 20% assisted by agents, and only 5% traditionally published. The post How Soon Will the Majority of Books Be Self-Published? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-21 00:00:00 UTC ]
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More brands are publishing video directly to Facebook instead of to YouTube and then using Facebook for distribution. The post Facebook video isn’t killing off YouTube — yet appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-21 00:00:00 UTC ]
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