For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new card-style storytelling format is outperforming text-based articles. But as Vox.com has found, mobile-based article formats have their limitations in a complex news environment. The post How Forbes got readers to double the time spent per post on mobile appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-15 00:00:00 UTC ]
"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
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By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive
[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
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The World Association of Newspapers and News Publishers, the Committee to Protect Journalists, Nation Media Group, the International Press Institute and prominent African journalist Joseph Odindo support The EastAfrican, and say that e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-04 00:00:00 UTC ]
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Third party sellers accounted for more than 40% of all items sold on Amazon in 2014, the online retailer has revealed. There are currently more than two million vendors on the online retail site, who sold more than two billion items worldwide last year, including books, clothing and other... Continue reading at The Bookseller
[ The Bookseller | 2015-01-07 00:00:00 UTC ]
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Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and users who have posted more than 98.4 billion items, at an average rate of 83.3 million posts a day.... Continue reading at AdWeek
[ AdWeek | 2014-12-16 00:00:00 UTC ]
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Google News will withdraw from Spain, after the government passed a law to charge aggregators for linking to news publishers. A tech lawyer answers the big questions Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-12-12 00:00:00 UTC ]
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Two graduates of Hawaii's Iolani School, Matt Sullivan and Landen Buckley, have taken on the photo book market with their StoryTree Inc. app SimplePrints. Unlike online photo services such as Shutterfly and Snapfish, SimplePrints was designed for mobile devices to make photo books, clearing... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-11-13 00:00:00 UTC ]
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Time-based metrics are used by almost every leading publisher to measure themselves, but there's been hesitancy to transact on the basis of numbers like time spent and ad exposure time. That could change soon though as a member Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-24 00:00:00 UTC ]
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Mojang COO Vu Bui: Licensing is a small portion of our business and we want to keep it that wayWhat is Minecraft? Its a game, obviously: one that its developer Mojang has sold nearly 54m copies of across computers, consoles and mobile devices so far.Its a series of books published by Egmont that... Continue reading at The Guardian
[ The Guardian | 2014-10-08 00:00:00 UTC ]
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Hearst CTO Phil Wiser described how the company plans to catch up to its audience, 50 percent of which is reading on mobile devices. The post Hearst CTO on the publisher’s plans for the future appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-25 00:00:00 UTC ]
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Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and... Continue reading at AdWeek
[ AdWeek | 2014-09-23 00:00:00 UTC ]
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In the early 90s people balked at the idea of reading the news on a computer, yet if you looked at online services of the day (Compuserve and AOL), user demand would say otherwise. News was consistently among the top activity. Eventually that same demand drove Web 1.0 and by the time Web 2.0... Continue reading at Wired
[ Wired | 2014-09-17 00:00:00 UTC ]
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New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-25 00:00:00 UTC ]
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Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews
[ Betanews | 2014-07-25 00:00:00 UTC ]
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Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-27 00:00:00 UTC ]
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Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age
[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
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Plympton/DailyLit, a digital reading venture focused on serialized content, is launching Rooster, a reading app that picks books for its users to read and delivers them in installments to mobile devices for $4.99 a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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