Andrew Degenholtz, president at eMagazines, initially had reservations about entering the digital magazine space. As the founder and president of a magazine marketing agency, Degenholtz tells Folio: that he saw significant challenges with the user experience in mobile, as well as hurdles in accessing a subscriber's first issue. Therefore realized the missed opportunity for magazines and newspapers. “I didn’t like the product,” he candidly admits, when discussing early mobile iterations of various digital publications. But Degenholtz realized quickly that there could be a better way to adapt the tangible magazine to the mobile world. Instead of a pinch and zoom experience, with hard to read text, a clunky login process and sometimes unintuitive navigation tools, he saw an opportunity to deliver an experience where readers could get a seamless and pleasant experience, whether they wanted to explore the magazine on a smartphone or desktop. This concept not only improved the reader’s journey, but also added a layer of customer connection. Customer service, as most define it, was never really a concern for magazine media. Until fairly recently, magazines produced a product and sent it out to the world to be consumed, be it weekly or monthly. And typically they evaluated the job they were doing based on written feedback, or renewals. But the digital age or, more specifically, the mobile age, changed how publishers interacted with their constituents. As the ways in which media... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-19 00:00:00 UTC ]
News tagged with:
#digital version
#staying connected
#free online
When San Diego magazine abruptly ceased operations and laid off nearly all of its employees in late March, mere days after a statewide shelter-in-place order took effect in California, CEO and publisher Jim Fitzpatrick stressed that it was only a temporary pause and that he hoped the magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-15 18:27:52 UTC ]
More news stories like this | News stories tagged with:
#small staff
#san diego
#immediately respond
#public events
#national anthem
#police brutality
#george floyd
Schools and libraries have been closed for months, but some kids aren’t going to get away with playing video games all summer. Kelly Passek -- a middle school librarian in Montgomery County, Virginia -- is sending out summer reading via drones. After... Continue reading at Engadget
[ Engadget | 2020-06-12 18:18:26 UTC ]
More news stories like this | News stories tagged with:
#summer reading
#local library
#deliver books
#libraries
"Eager" customers have "welcomed" the opening of bookstores in Ireland this week, The Bookseller has heard. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 05:57:23 UTC ]
More news stories like this | News stories tagged with:
#bookseller
On Tuesday, Bloomberg Media launched Bloomberg Green, a new quarterly print magazine focused on climate change solutions. The latest offshoot of the "Bloomberg Green" brand, which first debuted in January, the print edition complements an existing web vertical and daily newsletter of the same... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-09 21:09:53 UTC ]
More news stories like this | News stories tagged with:
#long time
#important topics
#morgan stanley
#costs $5
#digital subscription
#future issues
After six years and 40 issues, The California Sunday Magazine is saying goodbye to print. The bimonthly title produced by parent company Pop-Up Magazine Productions, which in its relatively short life has garnered national acclaim for its design, photography and long-form feature writing, will... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-08 20:18:29 UTC ]
More news stories like this | News stories tagged with:
#hold events
#continue online
#national geographic
#enormously proud
#art department
Even with their physical locations shuttered, libraries have been an invaluable resource to everyone stuck at home and desperate for new reading material. According to Time Out New York, the NYPL has seen a 864% increase in digital library card sign-ups since March. Still, the loss of the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-04 15:02:50 UTC ]
More news stories like this | News stories tagged with:
#invaluable resource
#reading material
#public space
#libraries
Asking consumers to remember what booksellers mean to them, Spain's publishing industry associations roll out a campaign to reopen book retailers. The post Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-04 13:07:04 UTC ]
More news stories like this | News stories tagged with:
#coronavirus response
#bookstore
#publishing industry
The New York Times Magazine was the top winner at this year's National Magazine Awards (commonly referred to as the "Ellies"), which were held as a virtual ceremony Thursday evening after the annual gala, originally set for Brooklyn in mid-March, was canceled due to the COVID-19 pandemic. By... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-29 01:15:13 UTC ]
More news stories like this | News stories tagged with:
#lisa taddeo
#mimi lok
#associate editor
#senior editor
#field stream
#pearson
#hearst
#pulitzer prize
Consortium of investors say saving as many jobs as possible is integral for Australia’s media diversity, as reports circulate that half of journalists could be culledJobs cuts appear likely at a pared-back Australian Associated Press focused on its fundamental newswire service, if a consortium... Continue reading at The Guardian
[ The Guardian | 2020-05-26 07:19:35 UTC ]
More news stories like this | News stories tagged with:
#media diversity
#news corp
The Covid-19 pandemic has brought huge swaths of the publishing industry to a halt, but one channel remains open and thriving: mobile webcomics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#covid-19 pandemic
#mobile webcomics
#publishing industry
The extent to which the COVID-19 pandemic will impact publishing is still coming into focus, and, as our content director noted last month, will likely take years to fully assess. Absent the luxury of planning years, months or even weeks into the future, publishers of all sizes have been forced... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-19 18:45:36 UTC ]
More news stories like this | News stories tagged with:
#real estate
#real deal
#non-subscribers alike
#state level
#editorial side
Magazine publisher Bauer Media plans to close, merge or sell ten of its print titles it says will not be Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-19 17:01:09 UTC ]
More news stories like this | News stories tagged with:
#print titles
#magazine publisher
Bauer reviews portfolio of UK titles as pandemic accelerates fall in print advertisingCoronavirus – latest updatesSee all our coronavirus coverageThe music monthly Q is one of 10 magazines that could disappear from newsagents’ shelves as one of the UK’s biggest publishers considers the future of... Continue reading at The Guardian
[ The Guardian | 2020-05-18 19:16:59 UTC ]
More news stories like this | News stories tagged with:
#latest updatessee
#pandemic passes
#print titles
By the end of the week, Barnes & Noble will have 51 bookstores open for in-store shopping. In addition, 500 stores are now offering curbside pickup. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#in-store shopping
Staffers at Pop-Up Magazine Productions, parent company of The California Sunday Magazine and the touring "live magazine" show Pop-Up Magazine, are forming a union, and they appear to have their employer's support in doing so. An announcement issued on Monday says employees will be organizing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-12 11:52:17 UTC ]
More news stories like this | News stories tagged with:
#media industry
#including sales
#account managers
#hard working
As states establish reopening timelines and Covid-19 infection rates continue to rise in various parts of the country, bookstores are not reopening in any conventional sense—nor do many owners intend to. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#online sales
#in-store customers
#owners intend
[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
More news stories like this | News stories tagged with:
#enable publishers
#mobile web
#caption id=
#driving revenue
#coordinated effort
#user experience
#digital publishing
HarperCollins is launching an e-book subscription service called We Love Romance, providing unlimited access to thousands of Mills & Boon titles. Continue reading at The Bookseller
[ The Bookseller | 2020-04-30 01:34:32 UTC ]
More news stories like this | News stories tagged with:
#e-book subscription
#harpercollins
Tom Bradby's Secret Service (Penguin Audio), narrated by Juliet Aubrey, has zipped into the Audible weekly number one spot for the week ending 26th April. Continue reading at The Bookseller
[ The Bookseller | 2020-04-29 21:05:22 UTC ]
More news stories like this | News stories tagged with:
#audible charts
#tom bradby
The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
More news stories like this | News stories tagged with:
#taking place
#current trends
#printing press