How 'cookie matching' at Google caused an ad tech divide

Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry practice known as “cookie matching,” which is a fundamental component of harnessing data to power internet ad auctions. At the center of the dispute is a study released last week by Brave, which claimed that Google was creating “secret” web pages to share data with its ad-exchange partners. One of those partners, OpenX, has now weighed in saying the study was flawed after it was accused of creating “workarounds” to share data with its partners. What’s not up for debate, though, is that even if “cookie matching” is not new, the practice is being challenged under the EU’s General Data Protection Regulation. If it is forbidden it would have serious consequences for “real-time bidding,” which is the most common way ads get served online. “Cookie matching is definitely essential for real-time bidding to make sense,” says Christoph Tavan, chief technology officer at Content Pass, a Berlin-based company that helps digital publishers develop new paths to making money as the web becomes tougher terrain. The EU is investigating whether Google is in compliance with its rules, which mandate that companies have direct consent from the end user to collect their data. Some argue that... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-09 16:35:44 UTC ]
News tagged with: #digital advertising #phone interview #e-mail statement #big deal #digital publishers

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Amazon's Kindle Paperwhite falls back to $100, plus the rest of the week's best tech deals

It's Friday, which means it's time for another roundup of good tech deals. Today's highlights include Amazon's Kindle Paperwhite back down to $100, which is within $5 of the popular e-reader's all-time low. Apple's AirPods Pro are $50 off their list price at $200, while the Apple Watch SE is a... Continue reading at Engadget

[ Engadget | 2023-04-07 15:00:31 UTC ]
More news stories like this | News stories tagged with: #large family #buying advice #follow @engadgetdeals #e-book #kindle


Google Drive now caps the number of files you can create

You might not want to use Google Drive for large system backups or other many-file transfers. Ars Technica has learned Google quietly instituted a user "creation limit" of 5 million files sometime in February. As Reddit user ra13 discovered, personal (Google One) and business (Google Workspace)... Continue reading at Engadget

[ Engadget | 2023-04-03 19:12:30 UTC ]
More news stories like this | News stories tagged with: #make room #find alternatives #libraries


Children’s author who sued John Lewis over Christmas ad loses case

Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian

[ The Guardian | 2023-04-03 12:29:46 UTC ]
More news stories like this | News stories tagged with: #trouble-making dragon #copyright infringement #striking similarity #picture book #fire-sneezing dragon #john lewis #self-published author #self-published book


Hitting the Books: Sputnik's radio tech launched a revolution in bird migration research

"Birds fly South for the winter and North for the summer," has historically proven to be only slightly less reliable a maxim than the sun always rising in the East and setting in the West. Humanity has been fascinated by the comings and goings of our avian neighbors for millennia, but the why's... Continue reading at Engadget

[ Engadget | 2023-04-02 14:30:53 UTC ]
More news stories like this | News stories tagged with: #balancing act #spare room #harpercollins


Audible is now testing ads in your audiobooks for some reason

Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget

[ Engadget | 2023-03-30 18:54:46 UTC ]
More news stories like this | News stories tagged with: #24-hour period #taking place #hear back #years back #audiobook


Audio Publishers Association Conference Spotlights Tech Disruption

The audio performers and publishers in attendance were encouraged to embrace the new tools of the trade, from TikTok to ChatGPT. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association


Apple's AirPods Pro drop back to $200, plus the rest of the week's best tech deals

It's Friday, which means it's time for another roundup of notable discounts on good tech. Among the highlights, Apple's AirPods Pro are back down to $200, tying the best price we've seen for the iPhone-friendly noise-cancelling earphones. Amazon has dropped the Kindle Paperwhite down to $100,... Continue reading at Engadget

[ Engadget | 2023-03-24 15:43:59 UTC ]
More news stories like this | News stories tagged with: #larger screen #bad actors #$40 discount #follow @engadgetdeals #e-book #kindle


How and where to buy refurbished tech online

Yes, I’ll probably want the iPhone 15 when it comes out. But as I consider a tablet for my six-year-old (so he’ll stop stealing mine), I don’t think a brand new device is necessary. Both economically and environmentally, refurbished tech might be a better bet if you don’t need the latest... Continue reading at Engadget

[ Engadget | 2023-03-23 14:00:28 UTC ]
More news stories like this | News stories tagged with: #in-house team #ring doorbells #returns policy #wider selection #product page #repair centers #kindle


Sheikh Zayed Shortlists: Translation, Publishing and Tech, and Arab Culture

Selected from a total 469 nominations, these are the shortlists of three of the Sheikh Zayed Book Award's nine categories in its 17th edition. The post Sheikh Zayed Shortlists: Translation, Publishing and Tech, and Arab Culture appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-20 09:32:21 UTC ]
More news stories like this | News stories tagged with: #arab culture #17th edition #zayed book


Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with: #digital media #news publisher


By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | News stories tagged with: #expanded number #ongoing effort #privately owned


The Kirk Cameron-drag queen story hour cage match is officially on.

Children: choose your fighter. In the red corner: evangelist actor, “loving husband,” and new children’s book author Kirk Cameron, who had a crowd of “hundreds” at his Christian-themed children’s book reading in Hendersonville, Tennessee, over the weekend, after conceiving of the “wholesome”... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-27 15:51:22 UTC ]
More news stories like this | News stories tagged with: #book reading #children’s book


Apple's AirPods Pro drop back to $199, plus the rest of the week's best tech deals

We've been keeping tabs on the best TV deals ahead of this weekend's Super Bowl, but there are plenty of noteworthy tech deals going on for those who aren't looking to overhaul their living room. Apple's AirPods Pro, for instance, are back down to an all-time low of $199, while Amazon is running... Continue reading at Engadget

[ Engadget | 2023-02-10 16:29:46 UTC ]
More news stories like this | News stories tagged with: #pay extra #256gb ssd #$20 higher #roughly $40 #follow @engadgetdeals #kindle


Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #$7 million #media landscape #digital media


Sonos gear is on sale ahead of the Super Bowl, plus the rest of this week's best tech deals

Even if you won't be watching the Super Bowl, you can still take advantage of the sales brands are running on home theater equipment ahead of the game. Sonos, which rarely offers discounts, just announced deals on some of their soundbars and smart speakers. TVs from Samsung are on sale too. This... Continue reading at Engadget

[ Engadget | 2023-02-03 17:15:02 UTC ]
More news stories like this | News stories tagged with: #quest pro #buying advice #$100 cheaper #usual $100 #follow @engadgetdeals #kindle


Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


The US Authors Guild Applauds the Google Lawsuit

Citing 'harms to content publishers and creators,' the Authors Guild throws its support behind the antitrust lawsuit of Google. The post The US Authors Guild Applauds the Google Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-27 07:35:16 UTC ]
More news stories like this | News stories tagged with: #content publishers #antitrust lawsuit #authors guild


Amazon's Fire tablets are up to 43 percent off, plus the rest of the week's best tech deals

This week, Apple announced and set the release date for the new MacBook Pros and both Amazon and Best Buy rushed to offer a slight discount on pre orders. Amazon also knocked a hefty 40 percent off many of their Fire Tablets, including the new Fire HD 8. Bose's QC II earbuds are back down to... Continue reading at Engadget

[ Engadget | 2023-01-20 17:15:19 UTC ]
More news stories like this | News stories tagged with: #buying advice #follow @engadgetdeals #kindle


The last satirical novel from a tech-world alum? It's got a bug

Josh Riedel's debut novel 'Please Report Your Bug Here' tries to be both a sendup of circa-2010 Silicon Valley and a futuristic sci-fi cautionary tale. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-01-18 14:30:20 UTC ]
More news stories like this | News stories tagged with: #debut novel


Bookwire Expands Its Text-to-Speech Audiobook Offer with Google Play Books

The Frankfurt-based Bookwire has entered a partnership with Google Play Books for broader automated production of audiobooks. The post Bookwire Expands Its Text-to-Speech Audiobook Offer with Google Play Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-17 14:43:24 UTC ]
More news stories like this | News stories tagged with: #bookwire expands #frankfurt-based bookwire #audiobook