Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry practice known as “cookie matching,” which is a fundamental component of harnessing data to power internet ad auctions. At the center of the dispute is a study released last week by Brave, which claimed that Google was creating “secret” web pages to share data with its ad-exchange partners. One of those partners, OpenX, has now weighed in saying the study was flawed after it was accused of creating “workarounds” to share data with its partners. What’s not up for debate, though, is that even if “cookie matching” is not new, the practice is being challenged under the EU’s General Data Protection Regulation. If it is forbidden it would have serious consequences for “real-time bidding,” which is the most common way ads get served online. “Cookie matching is definitely essential for real-time bidding to make sense,” says Christoph Tavan, chief technology officer at Content Pass, a Berlin-based company that helps digital publishers develop new paths to making money as the web becomes tougher terrain. The EU is investigating whether Google is in compliance with its rules, which mandate that companies have direct consent from the end user to collect their data. Some argue that... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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If you're still on the hunt for good tech gifts to give this year, you still have time to grab some that will arrive before the holidays. Apple's second-generation AirPods are on sale again for $100, while the Fitbit Charge 5 fitness tracker is back down to $130. Both Amazon's Kindle and a few... Continue reading at Engadget
[ Engadget | 2021-12-10 16:45:43 UTC ]
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Maybe you've crossed all of the big items off your gift list for the year, but you're still on the lookout for stocking stuffers that aren't the typical picks. There are plenty of options in the tech space that are both small and affordable, and Cyber Monday deals have made a good number of them... Continue reading at Engadget
[ Engadget | 2021-11-29 18:00:23 UTC ]
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It's officially Black Friday and that means if you didn't snatch up any of the early deals that came and went earlier this month, now's the time to shop. Despite kicking off the holiday season (unbearably) early this year with a deluge of deals, retailers are still have some compelling Black... Continue reading at Engadget
[ Engadget | 2021-11-26 11:15:21 UTC ]
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While we've had weeks of early Black Friday deals already, Thanksgiving has brought additional sales, some of which we expect to continue through Black Friday proper. This has been a trend for the past few years — if you happen to be online and searching for Black Friday deals a few hours before... Continue reading at Engadget
[ Engadget | 2021-11-25 21:15:26 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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We're officially one week out from Black Friday and it seems most retailers have launched at least a portion of their deals and sales already. You can find the exhaustive list on our deals homepage, but we've gathered the highlights here. Bose's new QuietComfort 45 headphones remain on sale for... Continue reading at Engadget
[ Engadget | 2021-11-19 16:45:10 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Google is honoring South Korea's law requiring support for third-party payments, but not quite in the way you might have expected. The Wall Street Journalreports Google will allow the use of alternative payment systems for Play Store apps in South Korea. Check out with a supporting app and... Continue reading at Engadget
[ Engadget | 2021-11-04 13:42:55 UTC ]
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COP26, the UN’s climate change conference billed as “the world’s last best chance” to prevent the most disastrous effects of global warming, kicks off in Glasgow on Sunday. Delegates from around the world will convene to hammer out another round of emission reduction targets with a goal of... Continue reading at Engadget
[ Engadget | 2021-10-29 17:00:38 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Frank Herbert’s magnum opus: masterful or clumsy? Denis Villeneuve’s movie continues the debate. Continue reading at The Washington Post
[ The Washington Post | 2021-10-21 13:13:42 UTC ]
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Google says it will phase out its use of Material Design interface elements within its iOS apps in favor of Apple’s own UIKit. Jeff Verkoeyen, the company's iOS design chief, announced the change in a Twitter thread spotted by The Verge.This year my team shifted the open source Material... Continue reading at Engadget
[ Engadget | 2021-10-12 17:16:51 UTC ]
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October kicked off with a bunch of good tech deals across the web. All of Apple's wireless earbuds remain on sale at Amazon, so you can pick up the AirPods Pro for $179 or even the standard AirPods with the wireless charging case for $129. The new Beats Studio Buds are $25 off while a couple of... Continue reading at Engadget
[ Engadget | 2021-10-08 15:30:39 UTC ]
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This week brought iPhone reviews, new Surface devices and a bunch of tech deals across the web. Apple's MacBook Air M1 returns to the best price we've seen it while the iPad Air remains discounted by $100. Some of our favorite Sennheiser wireless earbuds are $100 off, too, and you can still grab... Continue reading at Engadget
[ Engadget | 2021-09-24 15:45:20 UTC ]
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ByteDance has announced that Douyin, the version of TikTok for China, will introduce new limits for minors under 14. These minors will now be limited to just 40 minutes of use per day and can’t access the app at all between 10 PM and 6 AM.ByteDance is also urging parents to add in more... Continue reading at Engadget
[ Engadget | 2021-09-21 11:15:22 UTC ]
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Capstone, publisher of children’s books and K-5 ed-tech content, has acquired Buncee, a digital creation, collaboration, and communication tool for students and educators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-14 04:00:00 UTC ]
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BBC Books is releasing Match of the Day: Top 10 of Everything by Gary Lineker, Alan Shearer, and Micah Richards, to accompany a new 30-episode series of the hit BBC Sounds podcast. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 02:05:35 UTC ]
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Atticus Lish was acclaimed for his first novel 'Preparation for the Next Life.' His second, 'The War for Gloria,' is more raw, painful and personal. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-09-02 13:00:39 UTC ]
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The internet was awash with tech deals this week, with some of the best coming from Apple and Amazon. Apple's AirPods Pro dropped to $180 while the MacBook Pro M1 received at $200 discount. Amazon kicked off its "off to college" sale by reducing the prices of its Echo speakers, including the... Continue reading at Engadget
[ Engadget | 2021-08-20 15:50:10 UTC ]
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