How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and consumer products Sheel Shah spoke... Continue reading at 'AdWeek'

[ AdWeek | 2021-10-27 14:09:20 UTC ]
News tagged with: #hearst magazines #ad strategy #strategic partnerships #hearst

Other Publishing stories related to: 'How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines'


Fast Chat: Google Gets a Magazine

Why is Google making a magazine? Think Quarterly really came to be out of the insight that, at Google, we use research and analysis from inside Google and outside to inform our own decision-making and products. And we realized that a lot of our partners wanted access to the same kinds of... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good job #team working #editorial process #future issues


Indigo fires Canadian publishers' anger over changing terms

Written By: M J Deschamps in Ottawa Publication Date: Fri, 22/07/2011 - 15:02 Canadian publishers have attacked the decision by Indigo Books & Music, the country's biggest bookshop chain, to stock fewer books and evaluate returns on a shorter time frame. They claim it is putting extra... Continue reading at The Bookseller

[ The Bookseller | 2011-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #digital technology #canadian publishers #blockbuster titles #policy change


Orion to publish Where's Asterix?

Written By: Benedicte Page Publication Date: Fri, 22/07/2011 - 14:05 Asterix the Gaul is the latest character to get Where's Wally?-style treatment, with the publication of Where's Asterix? (hb, £8.99) coming from Orion, the series' UK licensor, in September. The book has already been... Continue reading at The Bookseller

[ The Bookseller | 2011-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #much-loved characters #comic novels


Hearst, Bonnier Agree to MediaVest Demand for Tablet Data

Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where there’s little consumer data. One prominent buyer, MediaVest’s Robin... Continue reading at AdWeek

[ AdWeek | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular science #subscription sales #market research #digital subscriptions


Conde Nast, Other Publishers Look to Standardize Audience Metrics In Digital Editions

Digital editions, the oft-dubbed “Wild West” of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital editions #publishing world #tablet editions


Natmag poaches Grazia publisher Ella Dolphin for Cosmo

Ella Dolphin, the publisher of Bauer Media title Grazia, is to join Cosmopolitan as publishing director. Continue reading at Media Week

[ Media Week | 2011-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ella dolphin


Publishers Association plans second digital survey

Written By: Graeme Neill Publication Date: Tue, 19/07/2011 - 17:41 The Publishers Association is launching its second digital survey this year and could introduce a quarterly digital survey by 2012. The trade body said the survey came in response to the "significant growth" in digital sales,... Continue reading at The Bookseller

[ The Bookseller | 2011-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association #trade body #significant growth #digital sales #ebook sales #urged publishers


Time Magazine Rolls Out Print/Digital Subscriptions -- And Puts Up Another Web Pay Wall

Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD

[ AllThingsD | 2011-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time magazine #print editions


Egmont launches new teen magazine 'We Love Pop'

Egmont Publishing Group is to buck the trend in the teen media market with the launch of We Love Pop, a new monthly pop magazine aimed at teen girls, more than five years after Smash Hits folded. Continue reading at Media Week

[ Media Week | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #love pop #teen girls


E-textbooks are destroying the old publishing business model

By Tim Conneally, Betanews The business model behind textbooks is completely out of step with what the market today wants, according to the head of Nature Publishing's digital textbook initiatives. Continue reading at Betanews

[ Betanews | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim conneally #business model #market today


Children's publishing "haemorrhaging talent"

Written By: Caroline Horn Publication Date: Fri, 15/07/2011 - 08:46 The industry is "haemorrhaging talent" as authors and illustrators are finding it increasingly difficult to make a living in the children's sector. Agent Caroline Sheldon said that she estimated that fewer than half of the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly difficult #big things


Ebury to publish Armistice poetry collection

Written By: Charlotte Williams Publication Date: Fri, 15/07/2011 - 14:29 Ebury is hoping to have unearthed the talents of a new generation of war poets as it publishes a collection of verses, selected by a panel including poet laureate Carol Ann Duffy, to coincide with Armistice Day. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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Hearst to Launch Cosmo for Guys for iPad

Hearst staple Cosmopolitan is entering new territory in the digital realm with Cosmo For Guys, an exclusively digital offering available on the iPad August 1. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital realm


Lock, Stock, and Publisher

Booksellers have the industry connections to publish their books just about anywhere, but for some bookstore owners, self-publishing is preferable to going the traditional route. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore owners


Publishers seek second half upturn to 2011

Written By: The Bookseller News Team Publication Date: Fri, 08/07/2011 - 14:19 Publishers are optimistic about the next six months, despite a number of big ­houses turning in their worst first half-year Nielsen BookScan TCM sales performances for years, with ebook growth already beginning to... Continue reading at The Bookseller

[ The Bookseller | 2011-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers seek #publishers put #ebook growth #james daunt


Utne Reader Launches Social Media Curated Magazine

Utne Reader, a magazine that highlights the best of independent and alternative presses, has launched Alt Wire, a socially curated digital magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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Cinchcast Launches Audio Platform Cloud Solution for Digital Publishers

Cinchcast, whose technology has been used by BlogTalkRadio since 2006, released a cloud-based audio solution for digital publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


French publisher La Martinière joins the iBookstore.

Written By: Barbara Casassus Publication Date: Wed, 06/07/2011 - 07:32 La Martinière is the latest French publisher to sign up to sell ebooks through Apple’s iBookstore. About 150 La Martinière and Seuil titles are available so far, with another 300 expected to follow by the end of the summer,... Continue reading at The Bookseller

[ The Bookseller | 2011-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell ebooks #apples ibookstore #print versions


Amazon to Acquire U.K. Online Book Seller and Publisher

Amazon.com has acquired The Book Depository International, a seven-year old online bookseller based in the UK, which also republishes titles that are no longer in print or poorly available. Continue reading at AllThingsD

[ AllThingsD | 2011-07-05 00:00:00 UTC ]
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London Magazine asks for bookshop votes

Written By: Katie Allen Publication Date: Tue, 05/07/2011 - 09:25 The London Magazine has launched a competition for readers to nominate their favourite bookshop, highlighting indies including Daunts. As part of the publication's The Great Little Shop Awards, this month the magazine is asking... Continue reading at The Bookseller

[ The Bookseller | 2011-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london magazine #vote online