How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How Billboard and The Hollywood Reporter use paid traffic to win the audience race appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]
News tagged with: #sponsored content #hollywood reporter #drive subscriptions

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How Swehl Is Capitalizing on the Molly Baz Billboard Controversy

If you weren't familiar with breastfeeding brand Swehl before this week, you surely are now. This week, the company's 45-foot billboard featuring cookbook author Molly Baz, her pregnant belly, a rhinestone bikini and two lactation cookies covering her breasts took over... Continue reading at AdWeek

[ AdWeek | 2024-05-14 21:45:47 UTC ]
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Nobel Prize-Winning Author Alice Munro has Died at 92

She won the Nobel Prize for Literature in 2013, with the Academy saying she could "accommodate the entire epic complexity of the novel in just a few short pages." Continue reading at Book Riot

[ Book Riot | 2024-05-14 16:57:50 UTC ]
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Bookwire Releases a Report on Spanish-Language Digital Book Markets

Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
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The 2024 Pulitzer Prize–Winning Books, Reviewed

Read our reviews of this year's winning works of fiction, general nonfiction, history, biography, and memoir and autobiography. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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Russian dissident wins Pulitzer for columns he wrote 'at great personal risk' from prison cell

Vladimir Kara-Murza, 42, won the Pulitzer Prize for commentary for his Washington Post columns about Russian politics and society — all of which he wrote in prison.  Continue reading at CBC

[ CBC | 2024-05-08 19:11:21 UTC ]
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Publishers Association Blasts the UK Government’s Response to AI Report

'This report is a call to action for government' on the UK market's AI policy, says the Publishers Association's  Dan Conway in London. The post Publishers Association Blasts the UK Government’s Response to AI Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-08 00:00:35 UTC ]
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Confronting the audience and breaking the fourth wall: why Black drama is getting meta

On stage and screen, self-referential works such as A Strange Loop and American Fiction are on the rise, with playful postmodernism a potent weapon in the fight against inequalityOfficers storm a ballroom, releasing a flurry of bullets that pierce through a Black man as he collapses in a pool of... Continue reading at The Guardian

[ The Guardian | 2024-05-06 08:00:34 UTC ]
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Kristi Noem's Account Of Meeting World Leader In New Book Is 'Bulls**t': Report

The South Dakota governor had already stirred up controversy by revealing in her upcoming book that she shot and killed her young dog. Continue reading at HuffPost

[ HuffPost | 2024-05-03 11:07:27 UTC ]
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AANHPI consumers want better brand representation, Nielsen reports

As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News

[ ABC News | 2024-05-01 18:38:04 UTC ]
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Isabella Hammad Wins the 2024 Aspen Words Literary Prize

The US$35,000 Aspen Words Literary Prize goes to Isabella Hammad, whose 'Enter Ghost' explores the Palestinian diaspora. The post Isabella Hammad Wins the 2024 Aspen Words Literary Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-26 13:34:35 UTC ]
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BMI Report Examines Book Printing in 2024

The Book Manufacturers Institute’s annual state of the industry report sees manufacturing returning to a more normal business pattern in 2024, with digital printing playing a larger role in making the manufacturing process more efficient. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-23 04:00:00 UTC ]
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Denny Walsh, Reporter Who Tussled With Mayors and Editors, Dies at 88

Mr. Walsh won a Pulitzer Prize for investigative reporting in 1969 and later joined The New York Times, which eventually fired him. Continue reading at The New York Times

[ The New York Times | 2024-04-19 21:44:54 UTC ]
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Double The Book Bans In Half The Time: PEN America’s Latest Book Ban Report

PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot

[ Book Riot | 2024-04-16 12:05:00 UTC ]
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New PEN America Report Finds School Book Bans at Record Levels

The report, 'Banned in the USA: Narrating the Crisis,' reports 4,349 book bans recorded from July to December 2023, with more book bans recorded during the first half of the current school year than in all of the last school year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Springer Nature Group’s New Sustainability Report: Efforts ‘On Track’

Springer Nature's latest sustainability report includes workforce discussion and governance, risk, and compliance points. The post Springer Nature Group’s New Sustainability Report: Efforts ‘On Track’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-10 23:09:00 UTC ]
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Publishers turn to other platforms to address platform referral traffic issues

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday

[ Digiday | 2024-04-10 04:01:00 UTC ]
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Bologna 2024: Publishers from Colombia, New Zealand, Morocco Win Top Prizes

Each year the Bologna Children’s Book Fair honors a half dozen publishers with the BOP - Bologna Prize for the Best Children’s Publishers of the Year; the 2024 winnerswere announced on April 8. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Bologna 2024: Heinz Janisch and Sydney Smith Win 2024 Hans Christian Andersen Awards

This year’s recipients of the Hans Christian Andersen Award, the highest international distinction given to authors and illustrators of children’s books, are Austria’s Heinz Janisch, for writing; and Canada’s Sydney Smith, for illustration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Bologna 2024: Indigenous Literacy Foundation Wins Astrid Lindgren Memorial Award

Australia’s Indigenous Literacy Foundation is the winner of the 2024 Astrid Lindgren Memorial Award, the world’s largest children’s book prize, with the laureate receiving five million Swedish krona. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Hollywood's bravest and most foolhardy memoir wasn't written by a movie star

'You'll Never Eat Lunch in This Town Again' ranks No. 31 on our list of the best Hollywood books of all time because it's the ultimate Icarus story, unflinchingly detailing its author's descent. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-08 10:00:36 UTC ]
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