How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How Billboard and The Hollywood Reporter use paid traffic to win the audience race appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]
News tagged with: #sponsored content #hollywood reporter #drive subscriptions

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Customer Traffic Improving at Books-A-Million, Half Price Books

Data from Placer.ai shows that, while both bookstore chains have had some successes in increasing customer traffic, their gains in 2024 trail that of Barnes & Noble. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-08 04:00:00 UTC ]
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Panel Mania: 'Erased: An Actor of Color's Journey Through the Heyday of Hollywood' by Loo Hui Phang and Hugues Micol

'Erased: An Actor of Color's Journey Through the Heyday of Hollywood' by Loo Hui Phang and Hugues Micol dissects the history of Hollywood filmmaking and its role in shaping American racial stereotypes. A seven-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-26 04:00:00 UTC ]
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Anne Applebaum Wins the German Book Trade Peace Prize

The journalist, essayist, and author Anne Applebaum wins the German Book Trade's Peace Prize for her work's focus on democracy and peace.' The post Anne Applebaum Wins the German Book Trade Peace Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-25 16:25:40 UTC ]
More news stories like this | All news stories tagged with: #german book #peace prize


An ex-talent agent's journey from Kashmir to Hollywood (and 32 addresses along the way)

The story of why Priyanka Mattoo quit her job as a Hollywood agent to pursue a career in writing has as many twists and turns as her literary debut, the memoir 'Bird Milk & Mosquito Bones.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-06-17 10:00:00 UTC ]
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Winning the Culture War Against Queer Kids’ Books

I was celebrating the release of my third middle grade novel, The Truth About Triangles, at a recent bookstore event when someone asked me, “How does it feels to write LGBTQ+ stories for young people?” I paused, overwhelmed by the tangle of words this question brought up. But one word stood out.... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-17 08:55:17 UTC ]
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'Mad Men' ad exec launches new campaign to win buyer for townhouse

Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York

[ Crains New York | 2024-06-12 17:29:24 UTC ]
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James Beard awards: two Australian cookbook authors win prizes in ‘the Oscars of food’

Restaurateur Josh Niland and recipe developer Hetty Lui McKinnon scoop prizes in food publishing awards, which also honoured aid worker Zomi FrankcomGet our weekend culture and lifestyle emailTwo Australian cookbook authors have won prizes in this year’s James Beard Foundation awards, dubbed the... Continue reading at The Guardian

[ The Guardian | 2024-06-11 07:21:43 UTC ]
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France’s Cécile Wajsbrot Wins the Tišma International Literary Prize

A prolific translator, novelist and essayist, the French-Jewish writer Cécile Wajsbrot wins Novi Sad's 2024 Tišma Prize. The post France’s Cécile Wajsbrot Wins the Tišma International Literary Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-10 20:27:13 UTC ]
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Publishers’ newest workforce diversity reports reveal mixed results in efforts to diversify newsrooms

The latest versions of annual reports on workforce demographics from Gannett, NPR and The New York Times (as well as Condé Nast, Hearst and Vox) show mixed results in companies’ efforts to diversify their newsrooms. Continue reading at Digiday

[ Digiday | 2024-06-10 04:01:00 UTC ]
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Clive Myrie: ‘The closest I’ve come to death? Coming under attack while reporting in Iraq’

The journalist on throwing up at school, his admiration for aid workers, and not being there for President BushBorn in Lancashire, Clive Myrie, 59 studied law before gaining a place on the BBC’s journalism trainee scheme. He became a foreign correspondent, winning a Peabody award in 2017 for his... Continue reading at The Guardian

[ The Guardian | 2024-06-08 08:30:40 UTC ]
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Molly Baz Follows Her Billboard Controversy With a Special K Deal

Molly Baz, the cookbook author whose recent billboard for breastfeeding brand Swehl was deemed too spicy for Times Square, is following up that controversy with a new sponsorship. Baz, in a timely alliance with Kellogg's, will become the first pregnant woman to appear on... Continue reading at AdWeek

[ AdWeek | 2024-06-04 13:00:00 UTC ]
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Fox News and MSNBC Notch Rating Wins After Trump’s Verdict

In prime time, MSNBC scored a rare Nielsen victory. Earlier, when the news broke, Fox News attracted the biggest live audience. Continue reading at The New York Times

[ The New York Times | 2024-05-31 22:17:51 UTC ]
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ABA Releases Annual Report, Emphasizes Education and Advocacy

In the report, CEO Allison Hill emphasized the group's efforts to both educate and advocate in the political sphere for the organization's growing numbers of member stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-31 04:00:00 UTC ]
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ABA Reports Strong Financials and Increased Membership for 2024

The American Booksellers Association held its annual meeting and community forum with 128 individuals and store locations in attendance. ABA’s present membership includes 2,433 bookstore companies with 2,844 store locations, representing “an 11% increase in membership year over year,” according... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-23 04:00:00 UTC ]
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OpenAI will reportedly pay $250 million to put News Corp's journalism in ChatGPT

OpenAI and News Corp, the owner of The Wall Street Journal, MarketWatch, The Sun, and more than a dozen other publishing brands, have struck a multi-year deal to display news from these publications in ChatGPT, News Corp announced on Wednesday. OpenAI will be able to access both current and well... Continue reading at Engadget

[ Engadget | 2024-05-22 21:46:16 UTC ]
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V. V. Ganeshananthan Wins the $150,000 Carol Shields Prize

The 2024 Carol Shields Prize for Fiction goes to V. V. Ganeshananthan for her Penguin Random House release, Brotherless Night. The post V. V. Ganeshananthan Wins the $150,000 Carol Shields Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-22 17:15:43 UTC ]
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Jenny Erpenbeck’s ‘Kairos’ Wins the International Booker Prize

Translated by Michael Hofmann, it’s the first novel originally written in German to win the major literary award. Continue reading at The New York Times

[ The New York Times | 2024-05-21 23:13:25 UTC ]
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'Kairos' Wins 2024 International Booker Prize

The honors for Jenny Erpenbeck's novel, translated from the German by Michael Hofmann and published by New Directions, come with a £50,000 cash prize, which is split equally between the author and translator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-21 04:00:00 UTC ]
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Quebec woman mauled in dog attack wins $460K civil case against small town and owner

A woman who was mauled by dogs in 2019 has won her civil case against the dogs' owner and the Town of Potton. A Quebec Superior Court judge ordered the town and Alan Barnes to pay her nearly $460,000. Continue reading at CBC

[ CBC | 2024-05-17 08:00:00 UTC ]
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Italy’s Torino Book Fair Reports 220,000+ Visitors

The five-day Torino Book Fair closed on May 13 after hosting some 4,300 professional meetings and the Aficionado Award celebration. The post Italy’s Torino Book Fair Reports 220,000+ Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-15 18:57:20 UTC ]
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