How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How Billboard and The Hollywood Reporter use paid traffic to win the audience race appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]
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Isabel Wilkerson knows that effective discussions about race require new language. That’s where ‘Caste’ comes in.

The Pulitzer Prize-winning writer’s new book looks at American racism through the lens of India’s entrenched social hierarchicy. Continue reading at The Washington Post

[ The Washington Post | 2020-08-07 07:10:20 UTC ]
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Tributes paid to 'fearless, funny' Louise Gornall

Louise Gornall, author of Under Rose-Tainted Skies (Chicken House), has died, it was announced today (5th August). Continue reading at The Bookseller

[ The Bookseller | 2020-08-05 13:02:11 UTC ]
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US Market Statistics: The AAP StatShot Annual Report for 2019

Having risen by a slim 1.1 percent over 2018, the United States' book industry logged $25.63 billion in overall annual revenue in 2019. The post US Market Statistics: The AAP StatShot Annual Report for 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-31 15:51:24 UTC ]
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How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

From pop-up newsletters to creative new content initiatives, audience experts share tactics for moving new readers through the pipeline [sponsored by Pushly]. The post How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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The logistical and ethical challenges of sports reporters’ restart

In mid-March, Major League Baseball, the National Basketball Association, the National Hockey League, and Major League Soccer issued a joint statement: members of the media would henceforth be barred from locker rooms and clubhouses, to help prevent the spread of the coronavirus. The leagues... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-07-28 12:21:27 UTC ]
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OECD wins University Press Redux Sustainability Award

The Organisation for Economic Co-operation and Development is the first recipient of the University Press Redux Sustainability Award, for its digital discovery tool SDG Pathfinder. Continue reading at The Bookseller

[ The Bookseller | 2020-07-28 00:46:47 UTC ]
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Okojie wins AKO Caine Prize for African Writing

Nigerian-British author Irenosen Okojie has won the £10,000 AKO Caine Prize for African Writing with her short story “Grace Jones”, from 2019 collection Nudibranch (Dialogue). Continue reading at The Bookseller

[ The Bookseller | 2020-07-27 12:14:07 UTC ]
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Walden, Takei, Telgemeier, Tamaki Win 2020 Eisner Awards

Tillie Walden’s 'Are You Listening?; (First Second) was awarded the 2020 Eisner Award for the Best New Graphic Novel, during an online version of the annual awards ceremony that was streamed the evening of July 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-27 04:00:00 UTC ]
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Audible takes 'eye-opening' exploration of race and relationships

Audible is releasing an “eye-opening” exploration of race and relationships from couple Tineka Smith and Alex Court. Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 18:03:26 UTC ]
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Hearst Magazines President Troy Young Resigns After NYT Report

[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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Hearst Magazines President Troy Young Resigns After NYT Report

Hearst initially stood by Young amid allegations of inappropriate behavior, but later announced he was resigning effective immediately. The post Hearst Magazines President Troy Young Resigns After NYT Report appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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Pearson reports first-half revenue drop of 17%

Pearson has reported revenue fell 17% in the first half of 2020 as the result of “significant disruption” caused by Covid-19. However, the company has said “things are improving”, citing better sales in June. Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 08:05:58 UTC ]
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Scouting Report

In this roundup of the best-reviewed BookLife titles, we highlight a sci-fi mystery, a memoir of personal discovery, a Viking saga, and others. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Academic lists likely to be hardest hit by pandemic, new report finds

A report by consultancy Maverick Publishing Specialists says academic presses will be hit hard by falls in university revenue, while trade firms also face challenges in moving to a more agile, digital business model. Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 00:40:12 UTC ]
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Granta snaps up prize-winning Danish writer's novel

Granta is to publish The Lobster's Shell by Danish writer Caroline Albertine Minor, her first work to have an English-language translation. Continue reading at The Bookseller

[ The Bookseller | 2020-07-23 21:27:50 UTC ]
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HarperNorth makes Reddy's account of Liverpool title win first acquistion

HarperNorth, the new Manchester-based division of HarperCollins, has signed Melissa Reddy's account of Liverpool FC's 2020 Premiership title win as its first acquisition. Continue reading at The Bookseller

[ The Bookseller | 2020-07-23 01:52:28 UTC ]
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Publishers Association hails ‘biggest year ever for UK publishing’ in latest report

The PA’s annual yearbook has found across-the-board growth for the book trade, with total invoiced sales up 3.5% on its last report—but Brexit and Covid-19 could endanger the recent gains Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 18:16:32 UTC ]
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