How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How Billboard and The Hollywood Reporter use paid traffic to win the audience race appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]
News tagged with: #sponsored content #hollywood reporter #drive subscriptions

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Wildfire wins auction for 'staggering' McKenzie debut

Wildfire has won a three-publisher auction for a “staggering” coming-of-age story from 22-year-old debut novelist Moses McKenzie in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-09-03 10:01:53 UTC ]
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Report: Germany’s Bertelsmann Interested in Buying Simon & Schuster

ViacomCBS is expected to reactivate the sale process for Simon & Schuster this month, and Bertelsmann's chief says he's interested. The post Report: Germany’s Bertelsmann Interested in Buying Simon & Schuster appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-02 18:34:05 UTC ]
More news stories like this | News stories tagged with: #post report #sale process #simon schuster #bertelsmann

Simon Stephenson’s hilarious ‘Set My Heart to Five’ follows a robot with Hollywood aspirations

Programmed to be a dentist, Stephenson’s protagonist heads west, unleashing wry observations along the way. Continue reading at The Washington Post

[ The Washington Post | 2020-09-01 14:20:37 UTC ]
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PRH reports 'solid' sales as Bertelsmann revenues fall 8.9%

Global revenues at Penguin Random House fell slightly by 1.4% year on year in a "solid" six months to 30th June despite the impact of Covid-19, while parent company Bertelsmann saw group revenues tumble 8.9%. Continue reading at The Bookseller

[ The Bookseller | 2020-09-01 10:51:49 UTC ]
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Trapeze wins auction for Naima Coster novels

Trapeze will publish two novels from US author Naima Coster, including What's Mine and Yours, a book the author hopes "will inspire tough, rich conversations". Continue reading at The Bookseller

[ The Bookseller | 2020-08-31 11:05:45 UTC ]
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‘Race and Power’: The UK’s Cambridge University Press Opens Free Access

Hoping to 'not just voice outrage,' but also to 'provide research and data,' the oldest publisher offers expert writings in 'Race and Power.' The post ‘Race and Power’: The UK’s Cambridge University Press Opens Free Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-27 16:09:01 UTC ]
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Author Marieke Lucas Rijneveld, Translator Michele Hutchison, Win International Booker Prize

A book written in a child's voice wins the 2020 International Booker Prize, its author from a devoutly religious Dutch farming family. The post Author Marieke Lucas Rijneveld, Translator Michele Hutchison, Win International Booker Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-26 16:17:28 UTC ]
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Yellow Kite wins five-way auction for psychotherapist's debut

Yellow Kite has won psychotherapist and mental health consultant Zoë Aston's first book in a five-way auction. Continue reading at The Bookseller

[ The Bookseller | 2020-08-26 11:34:22 UTC ]
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To get into college, they lied about test scores, talent and even race

Melissa Korn and Jennifer Levitz detail the fraud behind the Varsity Blues admissions scandal. Continue reading at The Washington Post

[ The Washington Post | 2020-08-21 12:00:00 UTC ]
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Ellmann and Szirtes win £10k James Tait Black prizes

Lucy Ellmann has won the James Tait Black Prize for Fiction with her epic stream of consciousness novel Ducks, Newburyport (Galley Beggar), while George Szirtes has taken the biography award for The Photographer at Sixteen (MacLehose). Continue reading at The Bookseller

[ The Bookseller | 2020-08-21 03:12:44 UTC ]
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Light's Radical Romance wins PEN Ackerley Prize

Alison Light has won this year's £3,000 PEN Ackerley Prize 2020 for her memoir A Radical Romance (Fig Tree). Continue reading at The Bookseller

[ The Bookseller | 2020-08-19 12:48:11 UTC ]
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Race and Representation: Relaunching Asterix in America

Papercutz is launching a new American edition of Asterix, one of the bestselling comics in the world, But there’s a problem: this popular French classic makes use of stereotypical caricatures of African characters that have long been considered offensive to many people. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-19 04:00:00 UTC ]
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TV Audiences Dip for First Night of Democrats’ Virtual Convention

Nielsen ratings were down from 2016, though younger viewers watched online and MSNBC nearly doubled its usual audience. Continue reading at The New York Times

[ The New York Times | 2020-08-18 23:35:17 UTC ]
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Media report: Amazon plans to invest in Rackspace

San Antonio-based cloud services company Rackspace Technology Inc. could get investment from Seattle-based tech giant Amazon.com Inc., according to a Reuters report citing an anonymous source close to the deal. Amazon (Nasdaq: AMZN) would acquire a minority stake in Rackspace (Nasdaq: RXT) in... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-08-17 16:02:51 UTC ]
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Singapore Book Awards 2020: A Dessert Guide Wins Book of the Year

The 2020 Singapore Book Awards include three newly added digital-publishing categories including audiobook, ebook, and digital marketing. The post Singapore Book Awards 2020: A Dessert Guide Wins Book of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-13 16:08:03 UTC ]
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Lily Cole launches Who Cares Wins podcast with PRH

Lily Cole is launching a podcast in association with Penguin Random House, with guests including Elon Musk, Patti Smith and Sir Paul McCartney. Continue reading at The Bookseller

[ The Bookseller | 2020-08-13 05:36:06 UTC ]
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Fourth Estate wins five-publisher auction for refugee investigation

Fourth Estate has won a five-publisher auction for My Fourth Time, We Drowned, a “powerful and ground-breaking” investigation into the plight of refugees from journalist Sally Hayden. Continue reading at The Bookseller

[ The Bookseller | 2020-08-13 05:19:45 UTC ]
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Bloomsbury steals Alam's 'electrifying' race, class and climate change novel

Bloomsbury has won a seven-way auction to secure Rumaan Alam's "unnerving" novel, Leave the World Behind, deciding to "crash" the book into its autumn schedule. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 06:57:56 UTC ]
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Meyers Reported Fired by IDW Publishing

Newly named IDW publisher Jud Meyers, who was placed on administrative leave less than a week after being promoted to the position, has reportedly been fired. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-10 04:00:00 UTC ]
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