How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How Billboard and The Hollywood Reporter use paid traffic to win the audience race appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]
News tagged with: #sponsored content #hollywood reporter #drive subscriptions

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Orbit wins three-way auction for Lee's debut contemporary fantasy

Little, Brown imprint Orbit has won a three-way auction for two novels from Thomas D Lee, including his debut Perilous Times.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-09 22:54:38 UTC ]
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Rebanks and Dent win at Fortnum & Mason Food and Drink Awards

James Rebanks, Grace Dent and Sami Tamimi and Tara Wigley are among the winning authors of the annual Fortnum & Mason Food and Drink Awards. Continue reading at The Bookseller

[ The Bookseller | 2021-09-09 18:03:27 UTC ]
More news stories like this | News stories tagged with: #grace dent #sami tamimi #winning authors


Bluebird wins five-way auction for Lensvelt and Cownie's 'gorgeous' tarot guide

Bluebird has won a five-way auction for a "gorgeous" guide to tarot for the modern reader by Unbound commissioning editor Fiona Lensvelt and advertising strategist Jennifer Cownie. Continue reading at The Bookseller

[ The Bookseller | 2021-09-09 14:35:20 UTC ]
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Rebanks and Sheldrake win Wainwright Prizes

James Rebanks and Merlin Sheldrake have won this year's Wainwright Prizes for nature and conservation writing. Continue reading at The Bookseller

[ The Bookseller | 2021-09-07 21:41:04 UTC ]
More news stories like this | News stories tagged with: #wainwright prizes


Devon libraries reach new audiences with escape room experience

Charity Libraries Unlimited, which aims to bring libraries’ work to new audiences, has come up with an innovative way to reach potential readers at libraries across Devon.   Continue reading at The Bookseller

[ The Bookseller | 2021-09-02 22:53:52 UTC ]
More news stories like this | News stories tagged with: #libraries


Prize-winning author Cathy MacPhail dies, aged 75

The prize-winning Scottish children’s author Cathy MacPhail has died at the age of 75 following a long illness.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-31 17:49:46 UTC ]
More news stories like this | News stories tagged with: #long illness


Nielsen audience measurement hiatus tests Media Rating Council relevance

Nielsen seems to be betting the industry will shrug off its loss of accreditation.  Continue reading at Advertising Age

[ Advertising Age | 2021-08-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Lantana awarded £20k for paid internship scheme

Independent children's publisher Lantana has been awarded a £20,000 grant to support its paid internship scheme for young aspiring publishers from underrepresented groups. Continue reading at The Bookseller

[ The Bookseller | 2021-08-26 10:31:48 UTC ]
More news stories like this | News stories tagged with: #independent children #underrepresented groups #children's publisher


Shearin wins YA Leapfrog Global Fiction Prize for two of her entries

Faith Shearin has won the Young Adult Leapfrog Global Fiction Prize for both of her entries Lost River, 1918 and Horse Latitudes. Continue reading at The Bookseller

[ The Bookseller | 2021-08-26 08:47:53 UTC ]
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Von Reinhold and Ní Ghríofa win £10k James Tait Black prizes

Shola Von Reinhold has won the James Tait Black Prize for Fiction for "tour de force" debut Lote (Jacaranda), while Doireann Ní Ghríofa has taken the Biography award for the "luminous" A Ghost in the Throat (Tramp Press). Continue reading at The Bookseller

[ The Bookseller | 2021-08-25 04:22:39 UTC ]
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Amazon to open US department stores, WSJ reports

Amazon plans to open several large physical retail locations in the US that will operate like department stores, according to a report in the Wall Street Journal. Continue reading at The Bookseller

[ The Bookseller | 2021-08-20 23:13:54 UTC ]
More news stories like this | News stories tagged with: #amazon plans #department stores


'Tantalising new voice' Anderson wins Leapfrog Prize

Chicago-based writer K L Anderson has won the Leapfrog Global Fiction Prize for her novel But First You Need a Plan. Continue reading at The Bookseller

[ The Bookseller | 2021-08-20 18:19:20 UTC ]
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Hamnet summer campaign employs 'living billboard'

The marketing and publicity team behind Maggie O'Farrell's Hamnet (Tinder Press) have unfurled a living billboard in south London, as part of their summer reading campaign. Continue reading at The Bookseller

[ The Bookseller | 2021-08-17 10:34:54 UTC ]
More news stories like this | News stories tagged with: #publicity team #shamnettinder press #south london


Travel publishers report sales uptick but warn it may take years to return to normal

Travel publishers have reported an uptick in sales in recent months as coronavirus restrictions have eased. However many warn it may be “years” until things return to normal, with some pivoting towards popular UK and activity-based guides.     Continue reading at The Bookseller

[ The Bookseller | 2021-08-16 11:20:27 UTC ]
More news stories like this | News stories tagged with: #things return #travel publishers #recent months #coronavirus restrictions


Leon Litwack, Pulitzer Prize-winning scholar of America’s racial divide, dies at 91

The UC-Berkeley professor wrote deeply researched books about the legacy of slavery and Jim Crow. Continue reading at The Washington Post

[ The Washington Post | 2021-08-14 05:31:09 UTC ]
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Today’s North American Manga Market: The Wins, The Losses, and Everything Else

North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot

[ Book Riot | 2021-08-13 10:33:00 UTC ]
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Marcia Nasatir, Who Broke a Glass Ceiling in Hollywood, Dies at 95

A former book editor and agent, she got her first movie studio job, at United Artists, when she was 48. She insisted on being hired as a vice president. Continue reading at The New York Times

[ The New York Times | 2021-08-11 20:23:42 UTC ]
More news stories like this | News stories tagged with: #glass ceiling #vice president #book editor


8 Books That Illuminate the Hidden Histories of Hollywood

Hollywood. It’s one of those locations—it’s hard, somehow, to call it a concrete place—that conjures up all sorts of archetypes: the ruined writer, egomaniacal director, sleazy executive, out-of-control star. In writing my memoir Always Crashing in The Same Car—a book with elements of criticism,... Continue reading at Electric Literature

[ Electric Literature | 2021-08-11 11:00:00 UTC ]
More news stories like this | News stories tagged with: #hollywood appeared #hidden histories #electric literature #memoir


Historian Calls for an Evangelical Reckoning on Race

In a Q&A with 'PW,' Randall Balmer, author of 'Bad Faith,' discusses why he finds the current direction of the evangelical tradition ‘heartbreaking.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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4 Takeaways From Top Publishers’ Earnings Reports This Week

Several dominant digital media publishers--BuzzFeed, Dotdash, The New York Times and The Wall Street Journal--all disclosed the state of their financial health this past week, and taken together the findings reveal some of the key trends shaping the industry. While the four companies face... Continue reading at AdWeek

[ AdWeek | 2021-08-06 21:11:12 UTC ]
More news stories like this | News stories tagged with: #past week #top publishers #digital media