How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How Billboard and The Hollywood Reporter use paid traffic to win the audience race appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]
News tagged with: #sponsored content #hollywood reporter #drive subscriptions

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Patel wins #Merky Books New Writers' Prize

#Merky Books has crowned Jyoti Patel the winner of its New Writers’ Prize 2021, a competition aiming to discover unpublished, underrepresented writers aged 16 to 30 from the UK and Ireland. Continue reading at The Bookseller

[ The Bookseller | 2021-04-01 04:31:20 UTC ]
More news stories like this | News stories tagged with: #discover unpublished ##merky books


PRH’s Markus Dohle on Bertelsmann’s 2020 Profit Report

'Globally, people turned to books' in 2020, Markus Dohle says, and Penguin Random House parent Bertelsmann reports on a strong year. The post PRH’s Markus Dohle on Bertelsmann’s 2020 Profit Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-30 15:54:57 UTC ]
More news stories like this | News stories tagged with: #post prh #markus dohle #strong year #bertelsmann #penguin random house


Report publication: Publishing Sector in Ukraine

Exploring the Ukrainian publishing sectorThe British Council, with support from the Ukrainian Book Institute, commissioned the research which was undertaken by Emma Shercliff from February to October 2020, with the aim of exploring the Ukrainian publishing sector in more detail, and finding ways... Continue reading at British Council global

[ British Council global | 2021-03-29 15:27:40 UTC ]
More news stories like this | News stories tagged with: #british council #continuing success #covid-19 pandemic #key players #press release #independent publisher


Larry McMurtry, award-winning novelist who pierced myths of his native Texas, dies at 84

He won a Pulitzer for “Lonesome Dove” and shared an Oscar for his “Brokeback Mountain” screenplay. Continue reading at The Washington Post

[ The Washington Post | 2021-03-26 16:04:07 UTC ]
More news stories like this | News stories tagged with: #larry mcmurtry #award-winning novelist #lonesome dove


Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent

A first look at the new report on Europe's book publishing markets highlights the range of impact felt in the first year of the pandemic. The post Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-26 15:57:21 UTC ]
More news stories like this | News stories tagged with: #european publishers #book publishing


Reporters hype—then waste—Biden’s first press conference

Last week, when the White House announced that Joe Biden would hold his first formal press conference as president on March 25, the pre-game hype began. Reporters excavated the history of White House press conferences, then shared their questions for Biden with the public, and each other. There... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-03-26 11:54:27 UTC ]
More news stories like this | News stories tagged with: #common theme #united nations #full circle #news corp


‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory

Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-03-23 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Scholar of World War II Homefront Wins American History Book Prize

The New-York Historical Society award goes to a study of fractures in American society a year after Pearl Harbor, which resonates amid the pandemic today. Continue reading at The New York Times

[ The New York Times | 2021-03-15 16:00:06 UTC ]
More news stories like this | News stories tagged with: #american society #pearl harbor #pandemic today #history book


Atlantic wins Santhouse's 'wry' exploration of the mind

Atlantic Books is to publish Head First: A Psychiatrist’s Stories of Mind and Body by Alastair Santhouse, after securing the non-fiction title at auction.  Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 23:36:40 UTC ]
More news stories like this | News stories tagged with: #atlantic books #non-fiction title


Hogan wins Galley Beggar Press Short Story Prize

Edward Hogan has won the 2020/21 Galley Beggar Press Short Story Prize for his submission "Single Sit".  Continue reading at The Bookseller

[ The Bookseller | 2021-03-09 05:38:51 UTC ]
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'Arms' Race: Where We Stand One Year into the Covid-19 Crisis

As we approach the one year anniversary of the first U.S. Covid-19 lockdowns, PW spoke with Columbia University epidemiologist Jeffrey Shaman, who offered a frank assessment of where we stand in our battle against Covid-19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 crisis #covid-19 lockdowns #pw spoke #frank assessment


Boldwood Books reports £1.6m revenues in first full year

Boldwood Books has reported revenues of £1.6m in 2020, its first full financial year, and added five new authors to its now 50-strong list. Continue reading at The Bookseller

[ The Bookseller | 2021-03-01 16:36:03 UTC ]
More news stories like this | News stories tagged with: #full year #boldwood books


Netflix wins big at Golden Globes as ‘Queen’s Gambit’ keeps fueling chess sales: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Netflix wins big at Globes Streaming platforms dominated the winners at last... Continue reading at Advertising Age

[ Advertising Age | 2021-03-01 11:07:04 UTC ]
More news stories like this | News stories tagged with: #chrissy teigen #staying safe #industry news #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #find options #—including access #anthology


Denmark’s Lindhardt & Ringhof Reports ‘Vast Growth in Revenue’ in 2020

'Readers want both digital books as well as the "old-fashioned" print book,' says Lindhardt & Ringhof's CEO. The post Denmark’s Lindhardt & Ringhof Reports ‘Vast Growth in Revenue’ in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-23 12:58:26 UTC ]
More news stories like this | News stories tagged with: #post denmark #print book #lindhardt ringhof #digital books


In ‘The Committed,’ Viet Thanh Nguyen continues his Pulitzer Prize-winning story

The follow-up to “The Sympathizer” finds a former Vietnamese spy working as a drug dealer in Paris. Continue reading at The Washington Post

[ The Washington Post | 2021-02-22 11:28:53 UTC ]
More news stories like this | News stories tagged with: #drug dealer


4th Estate wins four-publisher auction for 'radical' Osunde debut

Fourth Estate has won a four-publisher auction for Eloghosa Osunde’s “radical and thrilling debut novel Vagabonds! Continue reading at The Bookseller

[ The Bookseller | 2021-02-22 01:47:00 UTC ]
More news stories like this | News stories tagged with: #fourth estate #four-publisher auction


Yellow Kite wins eight-way auction for Aldo Kane's story

Yellow Kite has acquired Aldo Kane's "inspirational" memoir Lessons From the Edge, following an eight-way auction.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-18 23:37:01 UTC ]
More news stories like this | News stories tagged with: #yellow kite


Held Hostage in Syria, a Reporter Tells What It Took to Survive

“Blindfold” is the American journalist Theo Padnos’s memoir of his nearly two years in captivity and a meditation on resilience. Continue reading at The New York Times

[ The New York Times | 2021-02-16 10:00:06 UTC ]
More news stories like this | News stories tagged with: #held hostage #memoir


Allen Lane wins four-way auction for Baker's group biography

Allen Lane has won a four-way auction for a “vivid and unexpected” group biography of four creative pioneers by Harriet Baker. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 19:57:05 UTC ]
More news stories like this | News stories tagged with: #group biography #allen lane


The UK’s Publishers Association Releases Its New Diversity Report

The fourth annual diversity survey of British publishing shows progress in women's leadership, slower movement in BAME employment. The post The UK’s Publishers Association Releases Its New Diversity Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-12 14:37:25 UTC ]
More news stories like this | News stories tagged with: #diversity report #british publishing #publishers association