How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How Billboard and The Hollywood Reporter use paid traffic to win the audience race appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]
News tagged with: #sponsored content #hollywood reporter #drive subscriptions

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Lebanese Publisher Dar Al Jadeed Wins 2021 IPA Prix Voltaire

Dar Al Jadeed Publishing House, the Lebanese publisher, has been awarded the 2021 IPA Prix Voltaire by the International Publishers Association’s Freedom to Publish Committee. Its cofounder, a prominent critic of Hezbollah, was murdered in February. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-23 05:00:00 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Hay and Women's Prize win Culture Recovery Fund cash

The Hay Festival and the Women's Prize are some of the literature organisations to have benefitted from the latest round of the government’s Culture Recovery Fund administered through Arts Council England.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-22 05:55:21 UTC ]
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Dusapin, Espada, Lo, Miles, and Mott Win 2021 National Book Awards

On November 17, author, comedian, and Tiny Reparations Books publisher Phoebe Robinson presided over the second virtual National Book Awards ceremony in a row and the first under the Foundation's new executive director, Ruth Dickey. Martín Espada and Jason Mott were among the night's winners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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Wisconsin Booksellers Win 'PW's Star Watch Award

Gretchen Treu and Wes Lukes, co-owners of A Room of One’s Own in Madison, Wis., were named the 2021 Superstars at last night’s virtual celebration of PW Star Watch, a program that honors up-and-coming creatives in the book business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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Guatemala's F&G Editores Wins AAP International Freedom to Publish Award

Guatemala's F&G Editores publishing house has won the 2021 Association of American Publishers International Freedom to Publish | Jeri Laber Award. The publisher's founder, Raúl Figueroa Sarti, and his colleagues have been threatened with censure and worse by the Guatemalan government and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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Radden Keefe's 'revelatory' book on Sackler dynasty wins Baillie Gifford Prize

Patrick Radden Keefe has won the £50,000 Baillie Gifford Prize for Non-Fiction with his "revelatory" book on the rise and fall of the Sackler dynasty Empire of Pain (Picador), which judges hailed as a "future classic".  Continue reading at The Bookseller

[ The Bookseller | 2021-11-16 21:31:45 UTC ]
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Sharjah Reports 1.69 Million Attendees at 40th International Book Fair

The public-facing 40th Sharjah International Book Fair's 11-day run drew close to 1.7 million attendees and 1,632 exhibitors. The post Sharjah Reports 1.69 Million Attendees at 40th International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-16 11:39:14 UTC ]
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Imoh wins inaugural Lit in Colour Creative Student prize

Student Emmanuella Imoh has won the inaugural Lit in Colour Creative Student prize for her "bold and thought-provoking poem", told visually through a short video. Continue reading at The Bookseller

[ The Bookseller | 2021-11-16 11:03:29 UTC ]
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Winning Attention with That Book Proposal

Author and former acquisitions editor W. Terry Whalin explains how a good book proposal can really clinch a deal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Waidner wins £10k Goldsmiths Prize with Sterling Karat Gold

Isabel Waidner has won the £10,000 Goldsmiths Prize for their "mind-bending" novel Sterling Karat Gold, published by indie Peninsula Press.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 00:44:35 UTC ]
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W H Smith reports £116m loss but expects return to profit in 2022

W H Smith reported a group loss before tax of £116m for the year to end August 2021, although the retailer said it expected to return to “meaningful profit” in 2022 with a return to pre-pandemic levels. Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 20:28:22 UTC ]
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Transworld wins 10-way auction for His Name is George Floyd

Transworld has triumphed in a 10-way auction for His Name is George Floyd by two Washington Post reporters, Robert Samuels and Toluse Olorunnipa.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 17:52:20 UTC ]
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Bodley Head wins six-way auction for historian Stanmore's debut on practical magic

The Bodley Head has landed historian Tabitha Stanmore's debut, Cunning Folk: Life in the Era of Practical Magic, after a six-way auction. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 12:33:10 UTC ]
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Sutanto wins £3,000 CWIP Prize with debut 'crackling with comic energy'

Debut author Jesse Sutanto has won the CWIP Prize for Published Comic Novel, for her "deliciously frantic comedy caper" Dial A for Aunties (HarperCollins), with Dolly Alderton coming runner-up. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 09:52:15 UTC ]
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John Agard wins BookTrust’s Lifetime Achievement Award

BookTrust will today (9th November) present John Agard with this year’s Lifetime Achievement Award at a ceremony in London.   Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 03:20:40 UTC ]
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Is Superman Circumcised? favourite to win Oddest book title of the year

This year’s Diagram prize also pits Curves for the Mathematically Curious against The Life Cycle of Russian Things and Hats: A Very Unnatural HistoryAn examination of the Jewish origins of the Man of Steel, Is Superman Circumcised?, is vying with an up-to-date look at camel milk and related... Continue reading at The Guardian

[ The Guardian | 2021-11-05 11:52:23 UTC ]
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Report shows fourfold rise in minority ethnic characters in UK children’s books

The Centre for Literacy in Primary Education welcomes steep increase in representation, but warns there are ‘no quick fixes’The proportion of children’s books featuring a minority ethnic character has almost quadrupled in the last four years, according to a new survey – but researchers say “we... Continue reading at The Guardian

[ The Guardian | 2021-11-04 14:36:37 UTC ]
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South African Damon Galgut Wins 2021 Booker Prize

South African novelist Damon Galgut was awarded the 2021 Booker Prize for his novel 'The Promise,' published by Europa Editions. The novel follows the lives of three white siblings brought together by a series of funerals that follow the trajectory of the history of post-apartheid South Africa. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
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