How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and more — for the industry to […] Continue reading at 'Digiday'

[ Digiday | 2023-06-20 13:41:01 UTC ]
News tagged with: #ad platforms #playing field #nielsen

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Xbox Cloud Gaming may finally let you stream your non-Game Pass purchases soon

Microsoft is expanding Xbox Cloud Gaming’s streaming capabilities to support titles that aren’t on Xbox Game Pass, The Verge reports. The company has stated its plans to let users stream games from their own libraries numerous times over the last few years, going back to the announcement of... Continue reading at Engadget

[ Engadget | 2024-10-12 21:27:59 UTC ]
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Prime Day deals on Amazon devices: You can still get up to 68 percent off Echo speakers, Fire TV Sticks and Blink cameras and more

October Prime Day presents a good opportunity for Prime members to snag holiday gifts early, and that’s perhaps most relevant for those eyeing Amazon’s own devices. Gadgets like Echo speakers, Fire TV sticks and Kindles are almost guaranteed to be on sale during members-only sale events like... Continue reading at Engadget

[ Engadget | 2024-10-09 12:22:50 UTC ]
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Alfonso Cuarón Subverted Sci-Fi and Fantasy. Now He’s Coming for TV

Gravity, Children of Men, the best Harry Potter movie—and now a seven-part miniseries? With Disclaimer, director Alfonso Cuarón has set out to conquer TV in the name of cinema. Continue reading at Wired

[ Wired | 2024-10-09 10:00:00 UTC ]
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Amazon devices are up to 68 percent off for October Prime Day including Echo speakers, Fire TV Sticks and Blink cameras

When it comes to tech on sale for Amazon Prime Day, Amazon’s own hardware is at the top of the list. The online retailer usually discounts Echo speakers, Fire tablets, Kindles and the like to record-low prices for October Prime Day, and this year is no different. We’re seeing some of the best... Continue reading at Engadget

[ Engadget | 2024-10-08 22:19:15 UTC ]
More news stories like this | All news stories tagged with: #kindle #follow @engadgetdeals #stay tuned #buying advice #cooling levels #automatically adjusting #video doorbells #include cameras #prime days #doorbell wiring #privacy zones #months ago #alarm systems #security cameras #shopping giant

Amazon devices including Echo speakers, Fire TV Sticks and Blink cameras are up to 68 percent off for October Prime Day 2024

When it comes to tech on sale for Amazon Prime Day, Amazon’s own hardware is at the top of the list. The online retailer usually discounts Echo speakers, Fire tablets, Kindles and the like to record-low prices for October Prime Day, and this year is no different. We’re seeing some of the best... Continue reading at Engadget

[ Engadget | 2024-10-08 14:38:30 UTC ]
More news stories like this | All news stories tagged with: #kindle #follow @engadgetdeals #stay tuned #buying advice #video doorbells #include cameras #prime days #doorbell wiring #privacy zones #months ago #alarm systems #security cameras #shopping giant #cable box

Tanzania suspends news websites over ad referencing killings of dissidents

Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian

[ The Guardian | 2024-10-03 15:13:30 UTC ]
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Why Whoopi Goldberg Helped Launch Family-Friendly Streaming Service BLKFam

Despite the entertainment industry having more streaming services than ever, Whoopi Goldberg and digital media veteran Larry Adams thought something was missing. That's where BLKFam comes in. Founded by Adams, BLKFam is a free, Black-owned, advertising-based... Continue reading at AdWeek

[ AdWeek | 2024-10-01 13:28:38 UTC ]
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A ghost story about new motherhood? A TV writer's debut novel explores the female psyche

Jacquie Walters' debut, 'Dearest,' is a horror novel about new motherhood, including the demands of a breastfeeding infant, as well as how postpartum hormones affect a woman's psyche. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-09-16 10:00:29 UTC ]
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HBO posts casting call for next-generation Harry Potter TV series

Studio advertises for British and Irish children aged 9-11 to play Hogwarts heroes in ‘decade-long’ TV adaptationsHBO has kicked off its search for the next Harry Potter, Ron Weasley and Hermione Granger, with the studio posting an open casting call for its forthcoming TV adaptation.The casting... Continue reading at The Guardian

[ The Guardian | 2024-09-10 22:39:27 UTC ]
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Google’s ad tech practices have landed them in court. Here’s why

The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company

[ Fast Company | 2024-09-09 13:38:21 UTC ]
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Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
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Streaming hit multiple new viewership records in July, Nielsen reports

Streaming posted another banner month in July, reaching multiple new milestones in the latest issue of The Gauge report from Nielsen. The big headline is that streaming was responsible for 41.4 percent of all TV viewing during the month. That's the highest share in the report's brief history for... Continue reading at Engadget

[ Engadget | 2024-08-20 19:15:29 UTC ]
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A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients

The study fits into a broader initiative by the media agency to become a hub of learning and experimentation around gen AI that’s accessible to all Omnicom clients (not just PHD or OMG) as well as the general public.  Continue reading at Digiday

[ Digiday | 2024-08-15 04:01:00 UTC ]
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With a new life and fresh ideas, Sandra Lee makes a TV comeback with a Netflix food competition show

Cookbook author and TV personality Sandra Lee is a co-host and judge on a new Netflix competition series called “Blue Ribbon Baking Championship" out Friday Continue reading at ABC News

[ ABC News | 2024-08-08 14:54:47 UTC ]
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Now Streaming: 'A Good Girl’s Guide to Murder'

An adaptation of Holly Jackson’s bestselling YA novel 'A Good Girl’s Guide to Murder' made its U.S. debut on Netflix on August 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-06 04:00:00 UTC ]
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Nicole Richie’s Reformed Party Princess Stars in New Estée Lauder Ad

Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek

[ AdWeek | 2024-08-01 11:00:00 UTC ]
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Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget

[ Engadget | 2024-07-30 13:00:52 UTC ]
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Colin Kaepernick Launches AI-Based Self-Publishing Platform

The former NFL quarterback turned civil rights activist, who founded his own publishing company in 2020, has launched Lumi, an AI-based platform providing authors and other creatives with another alternative to traditional publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-25 04:00:00 UTC ]
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Stream Some YA During Steamy Season: YA Book Talk and News, July 18, 2024

Too hot outside? Stay cool with these YA adaptations you can stream right now on Prime, Hulu, Disney Plus, and Netflix. Continue reading at Book Riot

[ Book Riot | 2024-07-18 15:30:00 UTC ]
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If You’re Going to Platform Extremists You Should At Least Check Their Facts

On June 21st, Threshold, a conservative imprint of Simon & Schuster, announced a new book deal with New York Times bestselling author and entrepreneur and noted conspiracy theorist Vivek Ramaswamy. Although it’s rumored that Donald Trump passed him over for the role of running mate, Vivek... Continue reading at Literrary Hub

[ Literrary Hub | 2024-07-09 13:34:08 UTC ]
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