The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and more — for the industry to […] Continue reading at 'Digiday'
[ Digiday | 2023-06-20 13:41:01 UTC ]
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Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age
[ Advertising Age | 2016-04-11 00:00:00 UTC ]
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#javascript tags
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U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday
[ Digiday | 2016-01-22 00:00:00 UTC ]
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#sponsored content
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With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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#longer videos
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For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
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As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
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Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday
[ Digiday | 2015-09-03 00:00:00 UTC ]
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A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
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Thank you, thank you, to commenter DialMforMurdo for pointing to this brilliantly funny deconstruction of what follows, and precedes, that moment when BBC's News At Ten's presenters say: "Now here's the news where you are."Sit back and enjoy this three-minute skit by James Robertson, novelist,... Continue reading at The Guardian
[ The Guardian | 2014-06-16 00:00:00 UTC ]
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Listings magazine, which is the most popular paid-for title in UK, reported an average weekly sale of 1,374,813TV Choice has increased sales to a five-year high of almost 1.4 million, the biggest beneficiary among listings magazines from the demise of Richard Desmond's short-lived TV Pick.H... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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This past summer media and entertainment company The Chernin Group (founded by former News Corp. president and COO Peter Chernin) released a digital reality series that took the notion of digital media and ran with it.Mr. Parks: The first thing I did was call all my favorite smartest people... Continue reading at Advertising Age
[ Advertising Age | 2013-10-01 00:00:00 UTC ]
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This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe. Continue reading at Digiday
[ Digiday | 2024-11-06 05:01:00 UTC ]
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Amazon, in what it described as a "difficult decision," is winding down Kindle Vella and shutting it down completely in February 2025. When the company launched the serialized story platform in 2021, it said Vella was a way for readers to discover new fictional stories and a new way for authors... Continue reading at Engadget
[ Engadget | 2024-10-29 12:00:30 UTC ]
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#kindle
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Lack of time, difficulties with scientific rigour, an uninterested public … television meteorologists open up about why they’re so quiet about the reasons for extreme conditionsWhy do TV and radio forecasts rarely contextualise extreme weather events in terms of the climate crisis? After all,... Continue reading at The Guardian
[ The Guardian | 2024-10-25 14:00:08 UTC ]
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#forthcoming book
#history professor
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Unique experiment in German-language public broadcasting 3sat faces pressure from populist rightIn many countries around the world, breakfast TV means celebrity interviews, soap operas and last night’s football highlights. On the German-language channel 3sat this Sunday morning, it means a... Continue reading at The Guardian
[ The Guardian | 2024-10-19 11:43:44 UTC ]
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It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier... Continue reading at AdWeek
[ AdWeek | 2024-10-18 16:49:58 UTC ]
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