How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and more — for the industry to […] Continue reading at 'Digiday'

[ Digiday | 2023-06-20 13:41:01 UTC ]

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Why Apple's eBook Pricing Defense Is Wrong

Apple responded to DOJ antitrust accusations claiming it simply leveled the playing field against Amazon's virtual monopoly of the ebook industry. I disagree. Continue reading at PC World

[ PC World | 2012-04-16 00:00:00 UTC ]
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IPG: Indies urged to join social networking sites

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