With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to five publishers to get more details about what Snapchat users can expect from their channels: Daily Mail Daily Mail North American CEO Jon Steinberg said that the publisher plans on using Snapchat to post two updates a day soon, one at 3 p.m. ET and another at a to-be-determined time. A dedicated team of four people will select content from its 800 daily stories. Expect pictures from its snaps: It uses 8,000 pictures daily. But, it's open to trying new things. So far, T Mobile, Oxygen Street Art Throwdown, Stride and Macy's have signed on as launch advertisers. "We view it as a completely different channel," Steinberg explained. "The whole site is one never-ending experiment from how to change the headlines and to how to change the photographs. We'll get the statistics from Snapchat and see the forms and styles that people like." Vice Vice plans to pull stories from all 10 of its verticals and update once a day, highlighting written text as much as its video content. Snapchat Discover Vice content will be a "best of" selection from its publications, not new stories just for the platform. Vice has been pushing mobile content, so observers say the move to join Snapchat Discover... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-31 00:00:00 UTC ]
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The Bookseller reports that Amazon is making new demands on UK publishers, including the right to deliver POD titles to customers should a book be out of stock. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-25 00:00:00 UTC ]
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An Amish weekend; Catholic Press Association selects best books; awards and honors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Publishers like MotorTrend and Hearst's Jumpstart Automotive Group are using their reader data to offer up valuable insights to their ad partners. The post Auto publishers show how valuable data can be appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-24 00:00:00 UTC ]
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Who would you have on a book business World Cup dream team? Who would you place up front? On the bench? As manager We humbly submit our own selections. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
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Police say 1,000 published books and 10 computer hard discs seized from photocopying facilities in Madrid and SevilleSpanish police have arrested three people on suspicion of illegally scanning and then unlawfully publishing books on a massive scale. Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-06-22 00:00:00 UTC ]
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They're singing a new slogan in the London headquarters of the UK's leading magazine publisher: "There's only one IPC."IPC Media's chief executive Marcus Rich has announced an internal restructure that does away with the company's current divisions (connect, inspire and southbank, since you... Continue reading at The Guardian
[ The Guardian | 2014-06-20 00:00:00 UTC ]
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Will Evans on the of his Dallas-based publishing house, Deep Vellum Press, and his intention to turn American readers into a community of translation lovers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-20 00:00:00 UTC ]
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Six publishers have volunteered for a night in the cells, fundraising for campaign against limits on prisoners' entitlement to booksThere's more than one sort of porridge, as any lag would tell you. Profile Books publisher Andrew Franklin opted for the lumpier kind when he volunteered to spend... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
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German news publishers are escalating their fight to get a cut of the ad revenue that Google makes when it republishes parts of their news articles.The publishers’ society VG Media has started legal proceedings against Google after the search-engine giant refused to negotiate with the collecting... Continue reading at PC World
[ PC World | 2014-06-18 00:00:00 UTC ]
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The outcome of the current Amazon/Hachette pricing war has implications for the entire publishing industry, Wharton experts and others say. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2014-06-18 00:00:00 UTC ]
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The debut of Dreamworks' Awesomeness Ink imprint and a deal between Brand Bar and St. Martin's to represent a number of SMP's women fiction authors were some of the highlights coming out of the first day of Licensing Expo 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Everyone is the poorer for publishers' widespread assumption that nobody wants to read about this part of societyI have spent the last 25 years selling and then publishing books, so I read with interest Melvyn Bragg's recent comments on working-class characters in fiction being stereotyped and... Continue reading at The Guardian
[ The Guardian | 2014-06-17 00:00:00 UTC ]
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John Murray Publishers is to publish a book accompanying a major new BBC Radio 4 series on plants... Continue reading at The Bookseller
[ The Bookseller | 2014-06-17 00:00:00 UTC ]
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The German ebook self-publishing market is exploding and here are 6 reasons why smart English-speaking writers should take advantage of the opportunity. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-16 00:00:00 UTC ]
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Are you an aspiring writer or editor? Wondering how the self-publishing industry works? Our panel will be here on 18 June between 1pm and 2.30pm to offer advice and answer your questionsSelf-publishing is becoming an increasingly popular way for authors to get their work into print. While the... Continue reading at The Guardian
[ The Guardian | 2014-06-16 00:00:00 UTC ]
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The premise of RSVP, Bon Appétit’s longest-running column, is simple: Readers write in to request recipes for their favorite restaurant dishes, and the magazine’s test kitchen chefs whip up a version that can be easily tackled at home—no commercial equipment or impossible-to-find ingredients... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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Hachette Book Group, publisher of James Patterson and Malcolm Gladwell, has shut down its Business Plus imprint as part of a round of layoffs and restructuring that has also claimed several longtime... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-06-14 00:00:00 UTC ]
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18m titles bought by readers in 2013, to a value of £300m, as print sales' decline continuesSelf-published books' share of the UK market grew by 79% in 2013, with 18m self-published books bought by UK readers last year, according to new statistics.With print sales falling by 10% last year, and... Continue reading at The Guardian
[ The Guardian | 2014-06-13 00:00:00 UTC ]
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The big Norwegian publishers will not allow Google to sell their ebooks. On June 4th, Google... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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The Rainforest Action Network has given 10 leading children’s book publishers generally high marks for the actions they have taken to protect the Indonesian rainforest and other endangered forests. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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