With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to five publishers to get more details about what Snapchat users can expect from their channels: Daily Mail Daily Mail North American CEO Jon Steinberg said that the publisher plans on using Snapchat to post two updates a day soon, one at 3 p.m. ET and another at a to-be-determined time. A dedicated team of four people will select content from its 800 daily stories. Expect pictures from its snaps: It uses 8,000 pictures daily. But, it's open to trying new things. So far, T Mobile, Oxygen Street Art Throwdown, Stride and Macy's have signed on as launch advertisers. "We view it as a completely different channel," Steinberg explained. "The whole site is one never-ending experiment from how to change the headlines and to how to change the photographs. We'll get the statistics from Snapchat and see the forms and styles that people like." Vice Vice plans to pull stories from all 10 of its verticals and update once a day, highlighting written text as much as its video content. Snapchat Discover Vice content will be a "best of" selection from its publications, not new stories just for the platform. Vice has been pushing mobile content, so observers say the move to join Snapchat Discover... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-31 00:00:00 UTC ]
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The European and International Booksellers Federation has supported the German Publishers... Continue reading at The Bookseller
[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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PORTLAND, Ore. – Detroit will serve as the host city for the 75th Anniversary celebration of the National Newspaper Publishers Association (NNPA)–an African-American organization which focuses on supporting and advocating for publ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-02 00:00:00 UTC ]
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In appeal filings last week, lawyers for Simon & Schuster and Macmillan contend that Judge Denise Cote's injunction against Apple has made a timely return to a “no-discount” agency model for ebooks all but impossible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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Vanessa Fox O’Loughlin, the chair of Irish PEN, outlines how Ireland continues to punch above its weight in the literary world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-01 00:00:00 UTC ]
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Brick-and-mortar book stores have clearly been on the decline for a while -- just look at Barnes & Noble's rocky finances. However, there's now some tangible evidence that the pendulum has swung in favor of internet-based sales. BookStats estimates... Continue reading at Engadget
[ Engadget | 2014-06-30 00:00:00 UTC ]
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Facebook and two outside social scientists recently published a scientific paper in which they revealed that they had manipulated users’ news feeds to tweak their emotions. Since then, there has been a growing debate over the ethics and practice of Facebook experimenting on its users, as... Continue reading at Slate
[ Slate | 2014-06-30 00:00:00 UTC ]
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And whoever comes out on top, you can bet the poor old writer won't be any better offA few weeks ago, we published a book called Denglisch for Better Knowers, a (hopefully) humorous book about how the English language could be improved by taking new words and concepts from German. Like "ear... Continue reading at The Guardian
[ The Guardian | 2014-06-30 00:00:00 UTC ]
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The 2014 Self-Publishing Book Expo, first held in 2009, will take place at the Roosevelt Hotel in New York City on November 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
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Planeta is the leading Spanish language publishing group in Spain and Latin America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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RCS Libri is part of the international RCS MediaGroup, with imprints including Rizzoli, Bompiani, BUR, Sonzogno, Fabbri, Adelphi, Marsilio, Lizard and RL. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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McGraw-Hill Education provides education and professional products in the United States and internationally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Thomson Reuters is a multimedia company that provides information for businesses and professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Saraiva is a leading publisher and bookseller in Brazil, claiming a market share in Brazil of 15% in professional and technical books and 16% in textbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Simon & Schuster is owned by CBS Corporation and its imprints include Pocket Books, Scribner, and Atria. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Weka owns more than 20 companies throughout Europe offering a wide range of business services in the B2B and B2C markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Olma Media Group is one of the most rapidly expanding publishing houses in Russia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Harlequin is a romance and women’s fiction publisher owned by the Torstar Corporation, a media and publishing company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Georg von Holtzbrinck GmbH publishing group is a family-owned company headquartered in Germany. The group’s portfolio includes Macmillan Publishers, Macmillan Science and Education, and Holtzbrinck Digital, Information and Services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Oxford University Press academic and educational books in more than 40 languages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Gallimard has been home to many of the most prestigious writers in French literature throughout the 20th century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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