Hour-Long Torture on Facebook Live Could Chill Brands' Appetite for New Platform

The appearance of what appeared to be an hour-long torture video on Facebook Live could undermine efforts to get more brands and publishers to try out the feature.On Wednesday, Chicago police confirmed that they were investigating a disturbing assault that was livestreamed on Facebook's video platform. A video appeared to show a man being tortured by people who were shouting anti-Trump sentiments and other hateful talk like "Fuck white people."The video was another reminder of how chaotic social media can be, and could be a warning sign for brands and publishers that have tentatively embraced these unruly environs. It could also slow down Facebook's plans to try to make money from Facebook Live, one of its latest and biggest priorities as it tries to further compete for TV ad dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-06 00:00:00 UTC ]
News tagged with: #warning sign #make money

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Rewind radio: Live coverage of Nelson Mandela's memorial service; Book at Bedtime; Alice's Wunderland – review

The World Service's expert reporting of Mandela's memorial service showed why its grant shouldn't be cutLive Coverage of the Memorial Service for Nelson Mandela (World Service)| iPlayerBook at Bedtime (R4) iPlayerAlice's Wunderland (R4) | iPlayerThe BBC comes into its own when covering state... Continue reading at The Guardian

[ The Guardian | 2013-12-14 00:00:00 UTC ]
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Canongate Letters Live raises £11k

Canongate's star-studded Letters Live event (10th December), featuring Neil Gaiman, Benedict... Continue reading at The Bookseller

[ The Bookseller | 2013-12-12 00:00:00 UTC ]
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Growing up Downton: Anthony Russell on living in Leeds Castle

Anthony Russell's vivid stories provide insight into the life of English nobility in the 1950s and '60s -- along with consequences that come with being handed every material good on a silver plate.Imagine if a woman such as the Dowager Countess from “Downton Abbey” was one of your grandmothers.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-11 00:00:00 UTC ]
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Like This if You Like Pandas! Facebook Says Publishers Shouldn't Fret About News Feed Changes.

The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD

[ AllThingsD | 2013-12-06 00:00:00 UTC ]
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Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #falling short #buy ads #big shift


With Medium 1.0, Ev Williams Tackles The Platform's Identity Crisis

Ev Williams talks about designing the newly-launched Medium 1.0, and his vision for the blogging platform's future in online publishing."What is Medium?"Read Full Story     Continue reading at Fast Company

[ Fast Company | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blogging platform #identity crisis #online publishing


Medium brings design and photo improvements to its social publishing platform

Medium is debuting a slew of new look-and-feel tweaks designed to let would-be columnists pretend they're working for a well-designed print publication. The site says that one of its initial goals was to empower writers with "dead simple" tools to ... Continue reading at Engadget

[ Engadget | 2013-12-05 00:00:00 UTC ]
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Newsweek's Long, Strange Return to Print

Newsweek's return to print is the latest development in an odd timeline for the once-storied magazine. It's changed ownership four times, employed four CEOs and had three editors-in-chief since 2010. It's awkward liaise with the Daily Beast and swings between layoffs and hiring flurries add to... Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest development #daily beast


Annuals sales reveal brand power

The top three bestselling annuals in 2013 are growing year on year both in terms of value and... Continue reading at The Bookseller

[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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A Long Walk to Freedom

We've compiled a brief look at a few of the books on Mandela (including his own). Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-05 00:00:00 UTC ]
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Where Branded Content Dollars Are Going

Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up from $1.7 million in 2012, per a Custom Content Council survey. The lion’s share of that is going into print. Spending on... Continue reading at AdWeek

[ AdWeek | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine ads #tv advertising #direct mail #big question #magazine publishers #ad agencies


A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google glass


The Elan Gale internet hoax sums up all that is rotten about our online lives | Hadley Freeman

When I was a teenager, I thought it would be great to be an adult and be surrounded by people who weren't mean to each other all day. Enter stage left: the world wide webBack in the early 90s, when I was still at school and words such as "friend" and "message" were nouns as opposed to verbs, a... Continue reading at The Guardian

[ The Guardian | 2013-12-03 00:00:00 UTC ]
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Russell Brand v the Sun: war of words hots up

Red-top brands comedian a hypocrite, Jack Dee criticises Crewe and Jimmy Carr tells Ross Noble not to knock Mock the WeekThis week's comedy newsThe gloves are off in Brand versus the Sun. On Saturday, the never-knowingly-underexposed comedian wrote a piece for this paper accusing the Sun on... Continue reading at The Guardian

[ The Guardian | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge problem


Why Facebook Is Wooing Publishers

Facebook says it wants to continue sending traffic to publishers, citing how news stories perform well in the News Feed. Facebook said it would start showing more links to news stories in particular to mobile users. And it would begin resurfacing articles in News Feeds that have attracted... Continue reading at Digiday

[ Digiday | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news stories #mobile users #news feeds


A Facebook Tweak Gives Publishers a Traffic Boost

Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers. Major sites say the social network has driven more referrals in the past month than ever before.The post A Facebook Tweak Gives Publishers a Traffic Boost appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #traffic boost #great news #past month


Macmillan relaunches online teen platform

Macmillan celebrated the relaunch of MyKindaBook.com, an online platform for teen and YA books,... Continue reading at The Bookseller

[ The Bookseller | 2013-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online platform #ya books


EU Privacy Proposal Could Limit Data Use by Google, Facebook

The European Commission's call today for stronger data privacy protections could help the web's biggest data collectors like Google and Facebook fight data requests from the U.S. government.As expected, the Commission published a collection of recommendations for stronger data protections,... Continue reading at Advertising Age

[ Advertising Age | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #commission published #general mills


Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian

[ The Guardian | 2013-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly competitive #land grab #maker studios #licence fee


Livefyre Buys Social Analytics Platform Realtidbits

Livefyre, a real-time social conversation and curation platform, announced it has acquired Realtidbits, a 6-year-old provider of real-time commenting and analytics services to online publishers including The CW Network, Thomson Reuters and Dow Jones Local Media Group. Livefyre’s primary... Continue reading at AdWeek

[ AdWeek | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live chats #coming weeks #san diego #including aol