As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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Jessie Burton's The Miniaturist (Pan Macmillan) has been crowned the Specsavers Book of the Year for 2014 after a public vote. Continue reading at The Bookseller
[ The Bookseller | 2014-12-23 00:00:00 UTC ]
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The French and German attitudes toward book prices originate in their long-standing cultural view on the importance of books as a bastion of culture. The post On French and German Attitudes to Book Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-22 00:00:00 UTC ]
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Jessie Burton's debut novel The Miniaturist comes top of a public vote to be named Specsavers Book of the Year. Continue reading at BBC News
[ BBC News | 2014-12-22 00:00:00 UTC ]
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A trio of international publishing sales executives reflect on the different attitudes toward book pricing across the world, wondering what the future holds. The post Publishing Sales Execs Consider the Future of Book Pricing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-22 00:00:00 UTC ]
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Penguin Random House pledging to donate up to 10,000 more books for posts and tweets using the #GiveaBook hashtag through December 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-22 00:00:00 UTC ]
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HarperCollins UK saw huge growth in profits for the year ended June 30th 2014, despite a fall in turnover for the company. The company's annual results have also revealed that former c.e.o. Victoria Barnsley received £1.39m when she left the company. Turnover at the publisher fell on the... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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David Foenkinos’s "Charlotte," the story of a German painter who died at Auschwitz at the age of 26, rose six spots to hit #1 on France’s fiction list in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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Three Percent and Open Letter Books publisher Chad Post talks with Caitlyn Christensen at Sampsonia Way about the contemporary literary scene, publishing and translation. The post Open Letter Book’s Chad Post on the State of Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-19 00:00:00 UTC ]
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Here is a book review of Randall Munroe's What If? Serious Scientific Answers to Absurd Questions. Overall, a great book. I recommend it. The post Book Review: What If?: Serious Scientific Answers to Absurd Hypothetical Questions appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-12-19 00:00:00 UTC ]
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Led by a 14% increase in its children’s book publishing and distribution business, revenue at Scholastic rose 7% in the second quarter ended November 30, 2014 compared to the same period last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
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Last year marked our first round up of the numerous “books of the year” features across the media. It saw a total of 660 books being touted by various critics, writers and celebrities. This year, our spreadsheet collating the reviews boasts 910 titles that have been recommended across several... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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The book term 'young adult' is generally disliked by both teen readers and adult fans. But is there a better alternative? The post Should the Young Adult Book Category Be Rebranded? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-16 00:00:00 UTC ]
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Berlin-based Blinkist condenses nonfiction books down to key points called blinks and is offering an app that delivers books as 15-minute audio summaries. The post Blinkist Condenses Nonfiction Books to 15-Minute Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-16 00:00:00 UTC ]
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Though the number of magazine launches held steady in 2014, the outlook for print media still took a turn for the worse as closures nearly doubled. Among the shuttered publications are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-12-16 00:00:00 UTC ]
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The first Nielsen Children’s Book Summit convened in New York on Friday (12th December) at the McGraw-Hill Auditorium in midtown, saw over 150 participants attending the day-long meeting organized by Nielsen Book Americas SVP Jonathan Stolper and Bookigee’s Kristen McLean. They worked to be... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Author Robert Harris will chair the judging panel for the 2014 Costa Book of the Year. He will be joined by writers Maggie O’Farrell, Bernadine Evaristo, Jonathan Stroud, Owen Sheers and Wendy Moore, actress Dame Diana Rigg, the BBC’s economics editor Robert Peston, and actress Samantha... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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A charming French novel about an old-school publisher trying to get to grips with the digital ageAt more than one point in this novel I found myself asking: could this be any more French? Early on we meet a character described thus: “She used to be incredibly good-looking and now at... Continue reading at The Guardian
[ The Guardian | 2014-12-16 00:00:00 UTC ]
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Though the number of magazine launches held steady in 2014, the outlook for print media still took a turn for the worse as closures nearly doubled. Among the shuttered publications are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-12-16 00:00:00 UTC ]
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Over the last 15 years, the number of publishers, bookstores and revenue from book sales in Japan has been in significant decline. The post Statistically Speaking, Japan’s Book Trade is in Trouble appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-15 00:00:00 UTC ]
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For more than a decade, the visually-impaired have been locked in an excruciatingly slow and circuitous battle against US copyright laws. The post E-Book Legal Restrictions Are Screwing Over Blind People appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-12-15 00:00:00 UTC ]
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