As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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Everything about this is perfect—even the weird new lightsaber.There are a huge number of things that make Star Wars unique in terms of how movies are marketed—but one that doesn't get discussed much is the fact that the series' posters and one-sheets, rather than being photoshopped assemblages... Continue reading at Fast Company
[ Fast Company | 2014-12-04 00:00:00 UTC ]
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Evan Schnittman, e.v.p, chief marketing and sales officer at Hachette Book Group (HBG) in the US, is to leave the company. Scnittman joined HBG in 2012, from Bloomsbury UK, where he was m.d., group sales and marketing, print and digital. Continue reading at The Bookseller
[ The Bookseller | 2014-12-04 00:00:00 UTC ]
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The latest statistics show an increase in U.S. consumer borrowing—much of it credit card debt and auto loans.While more spending can indicate increased confidence the economy is growing, it can also lead to long-term financial problems for those not quite out from under the Great Recession. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
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E-book retailer Kobo is teaming with screen manufacturer E Ink Holdings to offer wider access to the Kobo ebook catalog. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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YouTube star Zoella’s first book sells 78,000 copies in its first week, the highest first week’s sales of a new author ever! Girl Online, the first novel by Zoe Sugg AKA “Zoella” has pushed Jeff Kinney’s newest Diary of a Wimpy Kid: The Long Haul off the top of the chart as the fastest selling... Continue reading at The Guardian
[ The Guardian | 2014-12-03 00:00:00 UTC ]
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YouTube vlogger Zoella is "blown away" after Girl Online becomes the fastest-selling debut novel since records began. Continue reading at BBC News
[ BBC News | 2014-12-03 00:00:00 UTC ]
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Nominations for the second annual London Book Fair's International Excellence Awards, which are offered in 13 categories, are now open. The post International Awards for a Global Book Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-03 00:00:00 UTC ]
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In January, longtime general manager and co-owner of Skylight Books, Kerry Slattery, will hand off the general manager role of the Los Angeles bookstore to Mary Williams. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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The Authors Guild, hoping to upend the 2013 decision favoring Google in its lawsuit over the company's library book scanning project, presented oral arguments in court, on Wednesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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Our monthly selection of reviews from BlueInk Review, a service which reviews self-published books, includes several nonfiction titles in history, science and more. The post December 2014 Top Reviews of Self-published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-03 00:00:00 UTC ]
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Independent booksellers and WH Smith feature on an “alternative” shopping guide for Christmas created by campaign group Amazon Anonymous. The group has teamed up with Ethical Consumer to create an alternative shopping guide for those who have signed up to its “Amazon Free Challenge” – in which... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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Chronicle Books completed its third annual #GiveBooks campaign over the Thanksgiving weekend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
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Poetry, Young Adult titles and a Booker Prize winning author feature on the list of books to be given away during World Book Night 2015. Special editions of the 20 titles will all be given away by thousands of volunteers, who can now begin applying to take part in the annual event on 23rd April... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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The Miniaturist by Jessie Burton has been named as the Waterstones Book of the Year. Burton's debut novel, published by Picador, beat a shortlist that also included Man Booker Prize winner The Narrow Road to the Deep North and Samuel Johnson Prize winner H is for Hawk. Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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Lynda La Plante's Prime Suspect and Karl Pilkington's The Moaning of Life are among books to be given away on World Book Night next year. Continue reading at BBC News
[ BBC News | 2014-12-02 00:00:00 UTC ]
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If squabbles over format, pricing and Amazon have led the US publishing industry to neglect an ever more diverse audience, we have forgotten why people read books in the first placeThe true price of publishingAt the recent National Book Awards ceremony in New York City, presenter and bestselling... Continue reading at The Guardian
[ The Guardian | 2014-12-02 00:00:00 UTC ]
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John “Rick” MacArthur is the minority partner in the third Book Culture to open in New York City at 450 Columbia Avenue, the former site of Endicott Booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
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After the failure of an ambitious Kickstarter campaign organized by Digital Manga Publishing to release the backlist of the late manga artist Osamu Tezuka, DMP has reconfigured its publishing program and plans to release the books over 20 years instead of Five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
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Jessie Burton's The Miniaturist, a debut novel inspired by a dollhouse in Amsterdam's Rijksmuseum, is named Waterstones Book of the Year. Continue reading at BBC News
[ BBC News | 2014-12-01 00:00:00 UTC ]
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With an appeal date approaching, attorneys for Apple and the DoJ traded fire over whether Judge Denise Cote improperly weighed the evidence presented to her. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
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