As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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News Corp reported quarterly revenue and a profit just above analysts’ consensus forecast as its book publishing and real estate businesses offset dwindling print revenue. Continue reading at The New York Times
[ The New York Times | 2015-02-06 00:00:00 UTC ]
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In an oft-cited statistic, Chad Post, publisher of Open Letter Books at the University of Rochester and an outspoken advocate for books in translation, estimates that 3% of fiction and poetry books published in the U.S. are translations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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Dutch designer Thijs Biersteker has come up with a book jacket that will only open when a prospective reader shows the right facial expression. The post When A Book Cover Judges You appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-06 00:00:00 UTC ]
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An unlikely trio—a literary agent, a singer/songwriter, and an investment banker—are bringing the first general independent bookstore in over a decade to this New Jersey city. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-05 00:00:00 UTC ]
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Author Harper Lee rejects claims she is being pressured into releasing a "lost" novel, saying she is "happy as hell". Continue reading at BBC News
[ BBC News | 2015-02-05 00:00:00 UTC ]
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Bookseller Stella Williams tells PW about working at the New York City's famed Strand Book Store, and the plans to grow the store's children's department. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-05 00:00:00 UTC ]
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A newspaper story on Marion Brown’s plight fuels a grassroots campaignA speech last week by the BBC’s head of news, James Harding, was badly received by newspaper publishers, as I reported, because he thinks the corporation needs to fill a reporting vacuum created by a dwindling industry.This... Continue reading at The Guardian
[ The Guardian | 2015-02-05 00:00:00 UTC ]
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It was recently announced that 'To Kill a Mockingbird' writer Harper Lee, who famously only released her classic novel, will publish a second book this summer. 'If you read the book ... only Harper Lee could have written this novel,' said Jonathan Burnham, senior vice president and publisher of... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-05 00:00:00 UTC ]
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Michael O’Mara Books will publish a new book by biographer Andrew Morton titled 17 Carnations: The Windsors, The Nazis and the Cover-up. Michael O’Mara acquired UK and Commonwealth rights, excluding Canada, from the book’s American publisher, Grand Central Publishing. O’Mara said: “It’s... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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News an unpublished novel by Harper Lee is to be released more than 50 years after To Kill a Mockingbird causes a "trade frenzy" and concern over how it has come to be published. Continue reading at BBC News
[ BBC News | 2015-02-04 00:00:00 UTC ]
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Harper Lee, the author of To Kill a Mockingbird, will publish a sequel called Go Set a Watchman. Continue reading at BBC News
[ BBC News | 2015-02-04 00:00:00 UTC ]
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Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Sales of the Harry Potter series and Jamie Oliver's cookbooks help Britain produce more books per capita than any other country. Continue reading at BBC News
[ BBC News | 2015-02-04 00:00:00 UTC ]
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The French culture ministry’s National Book Centre (Centre National du Livre, CNL) will overhaul its system of financial support for the book industry in order to simplify and update it. The reform, which was approved by the CNL’s board last week, reduces the number of interest-free loans and... Continue reading at The Bookseller
[ The Bookseller | 2015-02-03 00:00:00 UTC ]
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Centre Lane Partners has taken over the role of general partner of the investment funds that supported Perseus LLC, the parent company of the Perseus Books Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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The government has relaxed the prison book ban, but said inmates can only receive parcels from four named booksellers – Waterstones, Blackwell’s, Foyles or WH Smith. The prison book ban was relaxed from 31st January, The Bookseller understands, following a High Court ruling that the ban,... Continue reading at The Bookseller
[ The Bookseller | 2015-02-03 00:00:00 UTC ]
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Draft2Digital is a self-published ebook platform offering about 40,000 titles and adding more than 3,000 titles a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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One of iTunes' earliest slogans was "Rip, Mix, Burn," encouraging us to digitize our CD collections and recording custom playlists that were about as third as romantic as a mixtape. At some point, you've probably wished that you could do the same for... Continue reading at Engadget
[ Engadget | 2015-02-03 00:00:00 UTC ]
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Got books to digitize and plenty of patience? Amazon's Kindle Convert software will let you scan them at home. As spotted by The Ebook Reader, Kindle Convert is a $50 PC application that turns printed pages into Kindle ebooks. It should work with most scanners, provided they support at least... Continue reading at PC World
[ PC World | 2015-02-03 00:00:00 UTC ]
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Jon Karakauer's next book, 'Missoula: Rape and the Justice System In a College Town,' will be released on April 21. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-02 00:00:00 UTC ]
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