As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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This week: Erik Larson's account of the 'Lusitania,' and a coming-of-age novel about a girl...who's also a cannibal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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Andy Robb founded the UKYA Blogger Awards to salute all the teen and YA book bloggers who work so hard, for nothing but free books and the odd signature, to tell the world about the books they love, here’s whyOur guide to becoming a book bloggerTop 10 teen/YA book bloggers by... Continue reading at The Guardian
[ The Guardian | 2015-03-06 00:00:00 UTC ]
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Riders can stop playing Angry Birds and download something a bit more enriching.On the subway in Beijing, as in most cities with underground Wi-Fi connections, commuters usually spend their rides mindlessly staring at their phones, scrolling through emails or playing games. But now riders on one... Continue reading at Fast Company
[ Fast Company | 2015-03-06 00:00:00 UTC ]
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Our March 2015 selection of reviews from BlueInk Review, a review of self-published books, includes a memoir from Romanian tennis pro Peter Marmureanu. The post March 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-06 00:00:00 UTC ]
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The Spy Who Loved School Dinners and The Silly Book of Side-Splitting Stuff win 2015's Blue Peter Book Awards, as young readers celebrate World Book Day. Continue reading at BBC News
[ BBC News | 2015-03-05 00:00:00 UTC ]
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Isn't it ironic that tiny nuances of tax law can often cause colossal results out in the real world? It's one of those judgments that has rocked Europe after its highest court ruled that ebooks aren't actually goods at all. Currently, paper books so... Continue reading at Engadget
[ Engadget | 2015-03-05 00:00:00 UTC ]
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Fifty nominees in 10 categories are up for the awards, and the winners will be revealed on April 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-05 00:00:00 UTC ]
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Humorous titles published by Nosy Crow and Bloomsbury have won prizes at Blue Peter Book Awards 2015, voted for by hundreds of schoolchildren. Nosy Crow’s The Spy Who Loved School Dinners, written by Pamela Butchart and illustrated by Thomas Flintham, won the best story award, while... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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As millions of children celebrate World Book Day, Tim Muffett has been looking at what makes bedtime reading a best seller. Continue reading at BBC World
[ BBC World | 2015-03-05 00:00:00 UTC ]
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Pentagram's Emily Oberman tells us about how she channeled her inner super-nerd to help Taschen create the ultimate SNL Bible.Pentagram's Emily Oberman is pretty much Saturday Night Live's go-to designer at this point. She's done three separate SNL identities, including this year's... Continue reading at Fast Company
[ Fast Company | 2015-03-05 00:00:00 UTC ]
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Among the suggestions to improve Greece's economy has been the prescription that it deregulate the book market, yet several people oppose this view. The post Should Greece Should Deregulate Its Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-05 00:00:00 UTC ]
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Miriam Robinson, former head of marketing at Foyles, is to become programme director for The Bookseller’s annual Marketing & Publicity Conference, to be held in June. Robinson led Foyles' widely-admired strategy to involve trade partners in the creation of the new Charing Cross Road... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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Authors Ross Collins and Cathy MacPhail both won their third Scottish Children’s Book Awards, announced today (4th March) at a ceremony in Edinburgh. Debut writer Alex McCall also picked up a prize. Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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Lisa Bruce spent years working on the film, The Theory of Everything, before convincing the author to sell the rights to the original memoir. The post How to Make A Big Bang in Book-to-Film appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-04 00:00:00 UTC ]
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The Minneapolis literary nonprofit is Brooklyn-based Emily Books to launch the Emily Books imprint. The partnership, according to Coffee House's Chris Fischbach, is paving the way for Emily Books co-founders, Emily Gould and Ruth Curry, to eventually launch their own press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-04 00:00:00 UTC ]
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'Wake' centers on the sinking of the British ship the Lusitania in 1915. The book will be released on March 10. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-04 00:00:00 UTC ]
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Roald Dahl’s Charlie and the Chocolate Factory (Puffin) is the book parents most think their children should read before the age of 16, according to a survey from supermarket Sainsbury's. Sainsbury’s asked 2,000 parents which 50 books children should read by the time they are 16 to celebrate... Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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Veronica Roth, author of the 'Divergent' series, will release a two-book series in 2017 and 2018. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-03 00:00:00 UTC ]
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As the world eagerly awaits the release of his unexpected posthumous book in July, renewed interest in the work of Dr Seuss has sent the internet into the research archives... and it turns out there's a forgotten book of female nudes hidden there in Theodor Geisl's bibliography. Continue reading at Stuff
[ Stuff | 2015-03-03 00:00:00 UTC ]
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The Nebraska Book Company reported that revenue for the third quarter rose 10.7% over the comparable period in 2013, citing higher textbook rentals for the improved results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-03 00:00:00 UTC ]
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