As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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Veronica Roth, author of the 'Divergent' series, will release a two-book series in 2017 and 2018. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-03 00:00:00 UTC ]
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Roald Dahl’s Charlie and the Chocolate Factory (Puffin) is the book parents most think their children should read before the age of 16, according to a survey from supermarket Sainsbury's. Sainsbury’s asked 2,000 parents which 50 books children should read by the time they are 16 to celebrate... Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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As the world eagerly awaits the release of his unexpected posthumous book in July, renewed interest in the work of Dr Seuss has sent the internet into the research archives... and it turns out there's a forgotten book of female nudes hidden there in Theodor Geisl's bibliography. Continue reading at Stuff
[ Stuff | 2015-03-03 00:00:00 UTC ]
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The Nebraska Book Company reported that revenue for the third quarter rose 10.7% over the comparable period in 2013, citing higher textbook rentals for the improved results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-03 00:00:00 UTC ]
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The Diagram Prize for the Oddest Book Title of the Year announces the shortlist for 2015. Vote now to help choose the winner! The post Diagram Prize For Oddest Book Title: Shortlist Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-02 00:00:00 UTC ]
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Newsflash! Divergent fans, sit down, take a deep breath and get ready to read Veronica Roth’s new duologyAttention all you Divergent fans! Put down your books, pick up your calendars and rejoice at some really exciting news.It has been announced that Veronica Roth, author of the bestselling... Continue reading at The Guardian
[ The Guardian | 2015-03-02 00:00:00 UTC ]
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Events at the book fairs in Jerusalem, Leipzig, Bologna and Frankfurt are honoring the Jubilee year of German-Israeli diplomatic and literary relations. The post Celebrating German-Israeli Relations Through Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-02 00:00:00 UTC ]
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Authors including John Banville [pictured], Deborah Moggach and Louisa Young will take part in the inaugural London Book & Screen Week (LBSW). The London Book Fair will run the celebration of books and the films, TV programmes and the virtual worlds they have inspired from 13th to 19th... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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Bill Bryson’s first travel book in 15 years will be published by Transworld in autumn. The Road to Little Dribbling: More Notes from a Small Island will be a new journey around Britain by the writer. The book was announced today (26th February) at the Penguin Random House sales conference. Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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The 27th biennial Jerusalem International Book Fair, which ran from February 8 to 12, differed sharply from its predecessors, as organizers sought transform the event into a cultural festival. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
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A book about the evolution of genitals is shortlisted for this year's Diagram Prize for the oddest book title of the year. Continue reading at BBC News
[ BBC News | 2015-02-27 00:00:00 UTC ]
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UNESCO has called the destruction of libraries and books in Mosul 'one of the most devastating acts of destruction of library collections in human history.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-26 00:00:00 UTC ]
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The Lithuanian book market was hit by the global recession and remains small, but a coterie of publishers are forging ahead through diversification. The post Lithuania’s Book Trade “Impossible to Shoot Down” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-26 00:00:00 UTC ]
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Jill Abramson, the former New York Times executive editor, has signed a rumoured $1m book deal – but readers hoping for a score-settling page turner may be disappointed, according to her publisher. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-26 00:00:00 UTC ]
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National Book Tokens is this week launching a pilot of a series of ebook gift cards, which it says will be an “innovative step forward that will help evolve ebook gifting”. The cards will be for six genres - literary fiction, mass fiction, crime and thriller, sci-fi and fantasy, romance and... Continue reading at The Bookseller
[ The Bookseller | 2015-02-25 00:00:00 UTC ]
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Benedictine nun Joan Chittister offers salve for the soul; cosmology and theology combine in the theory a God who is consistent with science. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-25 00:00:00 UTC ]
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Market statistics indicate that women buy the greatest share of books, and publishers offer titles that address some of their unique struggles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-25 00:00:00 UTC ]
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Oscar-winning films that were based on books include 'The Theory of Everything,' 'Still Alice,' and 'The Imitation Game.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-24 00:00:00 UTC ]
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David McConochie has won the fifth annual Book Illustration Competition, beating nearly 400 other entries. The Book Illustration Competition is a partnership between The Folio Society and the House of Illustration gallery in London. McConochie was presented with his prize, a commission worth... Continue reading at The Bookseller
[ The Bookseller | 2015-02-24 00:00:00 UTC ]
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In this week's column, Greece's new minister of finance doles out money advice; a Congolese novel gains international attention after drawing critical acclaim (and landing on the shortlist for a major literary award) in France; and a Swedish debut begins selling abroad before being published at... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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