As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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The Frankfurt Book Fair is taking St.Gallen International Publishing Management Course, a 10-day executive training program, to Singapore in August. The post Frankfurt Book Fair Takes Publishing Course to Singapore appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-09 00:00:00 UTC ]
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Mark Zuckerberg’s selection of The End of Power by Moisés Naím sparks ‘seismic change’ in the book’s fortunes, with 18 months’ sales outstripped in daysHow to be a winner: the books that inspire Mark Zuckerberg and other high flyersWhy would Mark Zuckerberg recommend The End of Power? Facebook... Continue reading at The Guardian
[ The Guardian | 2015-01-08 00:00:00 UTC ]
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Books-A-Million reported that total sales for the nine week period ended January 3, 2015 were $129.2 million, an increase of 1.1% over the same period a year ago. Comparable store sales rose 1.2%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
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Declared ‘extremist’ by repressive regime, Ihar Lohvinau faces heavy fine and the closure of shop described as ‘vital hub for the country’s fragile literary community’An award-winning publisher in Belarus who angered the country’s government by publishing a book containing an image of police... Continue reading at The Guardian
[ The Guardian | 2015-01-07 00:00:00 UTC ]
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Early in 2014 we snuck an unauthorized hands-on with Asus's Transformer Book T300 Chi, the company's newest Windows-enabled tablet/laptop hybrid, and came away impressed. It's slim! It's lightweight! It runs Windows 8.1! It's a blatant, uh, homage to the Microsoft Surface! Nine months later, at... Continue reading at PC World
[ PC World | 2015-01-06 00:00:00 UTC ]
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Shadow culture minister Chris Bryant faces off against former home secretary Alan Johnson in the shortlist for political book of the year at the Paddy Power Political Book Awards 2015. Continue reading at The Bookseller
[ The Bookseller | 2015-01-06 00:00:00 UTC ]
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A film adaptation of a bestselling book by France's former First Lady about her six-year relationship with president Francois Hollande is in development, its producer says. Continue reading at BBC News
[ BBC News | 2015-01-06 00:00:00 UTC ]
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A 'Persepolis'-like French graphic novel finds a home in the U.S., a fictionalized take on Jewish banker/art collector Hugo Simon sells in Germany, and a historical debut set in 43 C.E. Britain draws multiple buyers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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Jonathan Edwards' poetry anthology My Family and Other Superheroes is reprinted after selling out following its recent Costa win. Continue reading at BBC News
[ BBC News | 2015-01-06 00:00:00 UTC ]
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In a deal that combines two of the largest independent companies in the spokenword audiobook industry, Recorded Books has acquired Tantor Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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Facebook founder Mark Zuckerberg has set up a book club on the social networking site, attracting more than 120,000 likes in three days. Continue reading at The Bookseller
[ The Bookseller | 2015-01-06 00:00:00 UTC ]
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Working in the book business can make one cynical about giving and receiving books as gifts, but the gift of a hand-translated title was a special surprise. The post The Best Book Gift? A Hand-Translated Title appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-06 00:00:00 UTC ]
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E-book prices have remained stable five days after a new law came into effect charging an extra 20% VAT on ebooks from 1st January. A survey of ebooks by The Bookseller shows ebooksellers and publishers appear to have cushioned the impact of the VAT price rise on ebooks at least for now, five... Continue reading at The Bookseller
[ The Bookseller | 2015-01-06 00:00:00 UTC ]
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The Guardian looks back on 2014 from the perspective of a long list of British publishers, asking, what books made their year? The post UK Publishers Discuss Favorite Books of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-05 00:00:00 UTC ]
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A book club started by Facebook founder Mark Zuckerberg has already had almost 140,000 "likes". Continue reading at BBC News
[ BBC News | 2015-01-05 00:00:00 UTC ]
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It's going to be tough for Mark Zuckerberg to break his New Year's resolution this year. He's got more than 130,000 people to keep him accountable. The post Mark Zuckerberg’s New Year’s Resolution: Start a Worldwide Book Club appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-01-05 00:00:00 UTC ]
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The Facebook founder, who has over 30 million followers, has launched a new book club as part of a challenge to himself, for 2015, to read a new book every two weeks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
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E-booksellers and publishers appear to have cushioned the impact of the VAT price rise on ebooks at least for now, according to a survey of ebooks by The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2015-01-03 00:00:00 UTC ]
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Parragon Books has posted an operating profit of £19.4m in 2014 compared to a loss of £6m the year before, thanks to a company restructure earlier in the year. For the year ending the 31st March 2014, turnover fell 14% to £48m from £56m but “the overall improvement in profitability was due to a... Continue reading at The Bookseller
[ The Bookseller | 2015-01-03 00:00:00 UTC ]
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Google executives believe the company’s ebook program is on the right course, after some early missteps, as it enters its fifth year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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