HGTV Magazine Tests Social Sharing Feature in Print

HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub House Beautiful back in 2011, but HGTV is the first to use its new content-sharing feature, Digimarc Share. With HGTV, readers will be able to use their smartphone or tablet to scan items from the magazine’s popular High/Low List, a regular section that’s been expanded to nine pages with this issue. Users will be taken to an HGTV-branded landing page where they’ll be able to tap to buy direct from the product page on the given retailer’s website or share to Pinterest, Facebook and Twitter. Fiat is sponsoring the section and the technology. This year, eMarketer predicts that 15 percent of online retail sales will take place on mobile devices, up from 11 percent in 2012. For print magazines to take advantage of the trend, however, the product has to be in stock, at least while the issue is on shelves, and the technology has to be simple to use. (Digimarc’s invisible watermarks are at least a step up from QR codes, whose ugly checkerboard can mar the look of the page.) HGTV editor in chief Sara Peterson said HGTV makes sure each item that’s featured in the magazine is available for sale anyway, and she liked the Digimarc technology for its ease of use and the fact that people can go... Continue reading at 'AdWeek'

[ AdWeek | 2013-10-21 00:00:00 UTC ]

Other news stories related to: "HGTV Magazine Tests Social Sharing Feature in Print"


How Marketers Can Reach Mobile-Obsessed Multicultural Millennials

"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age

[ Advertising Age | 2015-04-06 00:00:00 UTC ]
More news stories like this


Guitar World Launches Lessons App, Boosting Mobile Video Strategy

By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
More news stories like this


Facebook, news outlets in talks about hosting articles on the social networking site

Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World

[ PC World | 2015-03-24 00:00:00 UTC ]
More news stories like this


Amazon's third party sales 'over 40% of total'

Third party sellers accounted for more than 40% of all items sold on Amazon in 2014, the online retailer has revealed. There are currently more than two million vendors on the online retail site, who sold more than two billion items worldwide last year, including books, clothing and other... Continue reading at The Bookseller

[ The Bookseller | 2015-01-07 00:00:00 UTC ]
More news stories like this


10 Must-See Digital Marketing Stats From the Week: Dec. 15-19

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek

[ AdWeek | 2014-12-20 00:00:00 UTC ]
More news stories like this


Two Iolani grads find success with photo book app SimplePrints

Two graduates of Hawaii's Iolani School, Matt Sullivan and Landen Buckley, have taken on the photo book market with their StoryTree Inc. app SimplePrints. Unlike online photo services such as Shutterfly and Snapfish, SimplePrints was designed for mobile devices to make photo books, clearing... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-11-13 00:00:00 UTC ]
More news stories like this


Minecraft maker talks movies, YouTube and why it's not making birthday cakes

Mojang COO Vu Bui: Licensing is a small portion of our business and we want to keep it that wayWhat is Minecraft? Its a game, obviously: one that its developer Mojang has sold nearly 54m copies of across computers, consoles and mobile devices so far.Its a series of books published by Egmont that... Continue reading at The Guardian

[ The Guardian | 2014-10-08 00:00:00 UTC ]
More news stories like this


Hearst CTO on the publisher’s plans for the future

Hearst CTO Phil Wiser described how the company plans to catch up to its audience, 50 percent of which is reading on mobile devices. The post Hearst CTO on the publisher’s plans for the future appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-25 00:00:00 UTC ]
More news stories like this


Millennial Media Buys Nexage for $107 Million

Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and... Continue reading at AdWeek

[ AdWeek | 2014-09-23 00:00:00 UTC ]
More news stories like this


Mobile ad success helps Facebook deliver stunning Q2 results

Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews

[ Betanews | 2014-07-25 00:00:00 UTC ]
More news stories like this


Why Mobile Video Is Driving the Push for Cross-Platform Measurement

Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age

[ Advertising Age | 2014-06-03 00:00:00 UTC ]
More news stories like this


Digital Publishing: Mobile vs. App is the Wrong Question

In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012.     ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
More news stories like this


Plympton/DailyLit Debuts Rooster App at SXSW

Plympton/DailyLit, a digital reading venture focused on serialized content, is launching Rooster, a reading app that picks books for its users to read and delivers them in installments to mobile devices for $4.99 a month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
More news stories like this


Learnist Releases App, Debuts Digital Bookstore

Learnist, an online social learning venture and application, is releasing a new iOS app for mobile devices and launching the Learnist Digital Bookstore, which will sell premium content from a selection of well-known experts and celebrities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
More news stories like this


Data Proves We Pay For Things On Mobile, But We're Still Nervous Of Security

Credit card security firm Jumio has looked into how we're all using our smartphones and tablets to shop.Jumio, a young firm backed by Facebook billionaire Eduardo Saverin, has just published research on how consumers are using their mobile devices to pay for things. Among the data are two key... Continue reading at Fast Company

[ Fast Company | 2013-11-27 00:00:00 UTC ]
More news stories like this


FutureBook: mobile gains prominence for social reading

Mobile devices are increasingly being used for social reading and recommendation sites, the... Continue reading at The Bookseller

[ The Bookseller | 2013-11-21 00:00:00 UTC ]
More news stories like this


HGTV Magazine Tests Social Sharing Feature in Print

HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at AdWeek

[ AdWeek | 2013-10-21 00:00:00 UTC ]
More news stories like this


Lucidpress: drop-and-drag publishing app simplifies document design

For professional looking design, Adobe Creative Suite products such as InDesign, Illustrator, and Photoshop are feature-rich tools you can use to create stunning projects. But using them isn’t cheap. Creative Cloud, which gives you Web access to these software offerings  is $50 a month, and even... Continue reading at PC World

[ PC World | 2013-10-02 00:00:00 UTC ]
More news stories like this


Niche News Apps Reign Supreme on Smartphones

Mobile devices are fast becoming the preferred way for people to keep up on the news, but a new survey of consumers shows big usage differences by gender, app type and device. Men were much more likely than women to download news apps for the smartphone, while women often were more likely to... Continue reading at AdWeek

[ AdWeek | 2013-09-11 00:00:00 UTC ]
More news stories like this