HGTV Magazine Tests Social Sharing Feature in Print

HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub House Beautiful back in 2011, but HGTV is the first to use its new content-sharing feature, Digimarc Share. With HGTV, readers will be able to use their smartphone or tablet to scan items from the magazine’s popular High/Low List, a regular section that’s been expanded to nine pages with this issue. Users will be taken to an HGTV-branded landing page where they’ll be able to tap to buy direct from the product page on the given retailer’s website or share to Pinterest, Facebook and Twitter. Fiat is sponsoring the section and the technology. This year, eMarketer predicts that 15 percent of online retail sales will take place on mobile devices, up from 11 percent in 2012. For print magazines to take advantage of the trend, however, the product has to be in stock, at least while the issue is on shelves, and the technology has to be simple to use. (Digimarc’s invisible watermarks are at least a step up from QR codes, whose ugly checkerboard can mar the look of the page.) HGTV editor in chief Sara Peterson said HGTV makes sure each item that’s featured in the magazine is available for sale anyway, and she liked the Digimarc technology for its ease of use and the fact that people can go... Continue reading at 'AdWeek'

[ AdWeek | 2013-10-21 00:00:00 UTC ]
News tagged with: #emarketer predicts #mobile devices #qr codes #social platform

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Life After Print: How 3 Magazines Are Navigating Their New Business Models

As consumers and advertisers continue to shift their attention to digital media platforms, traditional print publishers are increasingly coming to the difficult decision that their future doesn’t include a print publication at all—or at least not one with a regular frequency. In the last month... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-21 14:39:41 UTC ]
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ESPN The Magazine Will Shutter Its Print Edition After 21 Years

While the future of America's biggest sports magazine remains an open question, its second-biggest will soon call it quits on print entirely. ESPN The Magazine will shutter its monthly print edition after September's annual Body Issue, its parent company announced Tuesday morning, ending a... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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Beer Advocate Magazine Ends Print Run

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[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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ESPN The Magazine to abandon print, go web-only

ESPN The Magazine is now the latest publication to abandon print. Regular editions of the monthly will cease after the September release of “The Body Issue” and the publication will go online-only, Walt Disney Co.’s ESPN said in a statement. “Consumer habits are evolving rapidly, and this... Continue reading at Advertising Age

[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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Download the Northwell Health print feature

See the print version of Northwell Health's Lenox Hill Hospital section, published April 1, 2019 in Crain's New York Business To view the full story, click the title link. Continue reading at Crains New York

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Now celebrity magazine set to close print edition

The beleaguered title's final print issue will go on sale on 2 April but the website will remain. Continue reading at BBC News

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All the Magazine Brands That Moved Away From Print This Year

It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations entirely. So it perhaps came as no surprise when a number of brands across three leading... Continue reading at AdWeek

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Time's editor-CEO shares his vision for a magazine under new ownership

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Time's editor and CEO shares his vision for a magazine under new ownership

When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to spearhead the process. Perhaps an unorthodox role... To view the full story, click the title link. Continue reading at Crains New York

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Glamour Magazine to Cease Regular Print Publication

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Autoweek and Veranda Edge Royals Among May’s Top-Performing Print Magazines

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AMG/Parade Launching New Print Magazine Partnership with Lori Greiner

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Parents Magazine Proves Print Still Has Panache

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Q&A: Hearst Magazines’ New President Troy Young On What Print Means to the Company

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CommonWealth Magazine Shutters Print Edition

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Why Brands and Celebs Still Want Their Own Print Magazines

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Music fans mourn end of 66-year-old British magazine NME's print edition

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