Hearsts Duncan Edwards: We are moving from months to moments

Chief executive on the transformation of the magazine business, rivalry with Condé Nast, and takeoversDuncan Edwards may run an enviable portfolio of magazines, including Cosmopolitan, Elle, Esquire and Harpers Bazaar, but he admits an ingrained old-school mindset has cost the publisher the digital initiative.Faced with competition from the BuzzFeed generation of digital upstarts, Edwards, chief executive of Hearst International, delivered an edict to his magazine editors: From months to moments. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2014-07-20 00:00:00 UTC ]
News tagged with: #including cosmopolitan #digital initiative #magazine editors

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