The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-08-03 04:01:00 UTC ]
After Hearst acquired Clevver, the publisher’s food brand Delish will produce more shows out of the company’s LA studio. The post Hearst is finding success in YouTube, and is pouring more resources into programming appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-28 04:01:35 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Debate team: Just about every publisher seems to have a hot (or lukewarm) take... Continue reading at Advertising Age
[ Advertising Age | 2019-06-27 19:01:33 UTC ]
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[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI... Continue reading at Advertising Age
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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[caption id="attachment_154813" align="alignright" width="300"] Left to right: Genevieve Smith and Noreen Malone. (Photo: Marvin Orellana/New York Magazine)[/caption] Newly appointed New York magazine editor-in-chief David Haskell announced two of his first promotions since taking the helm.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-04 00:00:00 UTC ]
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As it does twice each year, GfK MRI released its latest round of magazine audience estimates—the average per-issue readership among U.S. adults for about 200 of the most widely-read magazines—based on consumer research conducted over a nine-month period. The Spring 2018 figures—drawn from the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-22 00:00:00 UTC ]
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In June, select subscriber covers of Cosmopolitan, Good Housekeeping, Redbook and Woman's Day will transport readers back to the 1950s. As part of a collaboration with Amazon, the four Hearst titles will have special, peel-off top covers with the logos and fonts the titles used in the 50s, as... Continue reading at AdWeek
[ AdWeek | 2018-04-13 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It's been five years since Troy Young came to Hearst to build out the magazine company's digital division. Today as the global president of digital for... Continue reading at Advertising Age
[ Advertising Age | 2018-03-15 00:00:00 UTC ]
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In the U.K., Cosmopolitan and Good Housekeeping have produced the most video, but the publisher is forming a centralized video team in the coming months. The post How Hearst UK is centralizing video production appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-07 00:00:00 UTC ]
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The publisher has about a dozen employees devoted to emerging technologies, but it is selective about which brands it adopts voice skills for. The post How Hearst uses Alexa for Elle and Good Housekeeping appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-21 00:00:00 UTC ]
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Hearst owned publication, which cut cover price and relaunched, has increased circulation to more than 400,000Cosmopolitan magazine has increased its circulation to more than 400,000 to overtake rival Glamour after slashing its cover price to £1 and upping the number of copies it gives away to... Continue reading at The Guardian
[ The Guardian | 2016-02-11 00:00:00 UTC ]
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Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson... Continue reading at Advertising Age
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Ahead of an appearance at this year’s Changing Media Summit, Anna Jones talks to the Guardian about the future of magazines, Hearst’s role in the run-up to the 2015 general election and why the portrayal of women in Esquire is changingChanging Media Summit 2015 programmeIf a 169-year-old,... Continue reading at The Guardian
[ The Guardian | 2015-01-28 00:00:00 UTC ]
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Hearst Magazines, publisher of glossy titles like Cosmopolitan and Good Housekeeping, is planning to introduce a new print magazine in early 2016, according to David Carey, the company's president."We're in conversations now with possible joint-venture partners," said Mr. Carey in a memo to... Continue reading at Advertising Age
[ Advertising Age | 2015-01-01 00:00:00 UTC ]
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An editor whose long career in women's magazines included 20 years as editor-in-chief at Good Housekeeping has died. John Mack Carter was 86. A statement from Hearst Corp. said Mr. Carter died... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-09-27 00:00:00 UTC ]
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Good Housekeeping is a monster brand for parent company Hearst. The 129-year-old magazine is among its largest in terms of revenue, with more than 4.4 million subscribers. Consumers place enormous trust in the Good Housekeeping Seal. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2014-02-04 00:00:00 UTC ]
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Hearst Magazines president David Carey announced the hire of Toronto-based Chatelaine editor-in-chief Jane Francisco as editor-in-chief at company flagship Good Housekeeping. Per Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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