Hearst's Troy Young on Publishing Amid Chaos: 'Facebook Doesn't Owe Me Anything'

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It's been five years since Troy Young came to Hearst to build out the magazine company's digital division. Today as the global president of digital for a media empire that includes Cosmopolitan, Esquire, Elle, Good Housekeeping, Town & Countrythe list goes onYoung is redefining what it means to be in a 130-year-old publisher with its roots in print.In this episode of Ad Lib, Young discusses the pressures digital has placed on print publishing, consolidation in the media space and our current era of distribution instability, especially as Facebook switches up its algorithm and Snapchat pushes through brand defacing redesigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-03-15 00:00:00 UTC ]
News tagged with: #good housekeeping #media space

Other Publishing stories related to: 'Hearst's Troy Young on Publishing Amid Chaos: 'Facebook Doesn't Owe Me Anything''


How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek

[ AdWeek | 2021-10-27 14:09:20 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #ad strategy #strategic partnerships #hearst


Society of Young Publishers mentorship scheme returns

The Society of Young Publishers has opened submissions for its mentorship programme for the second year running, inviting aspiring publishers living in the UK or Ireland to apply. Continue reading at The Bookseller

[ The Bookseller | 2021-07-09 11:10:18 UTC ]
More news stories like this | News stories tagged with: #young publishers #opened submissions #year running


Hearst Sells Marie Claire to a British Publisher

Marie Claire U.S. had been part of Hearst since 1994 in a joint venture with French company Marie Claire Album. Continue reading at The New York Times

[ The New York Times | 2021-05-11 17:35:20 UTC ]
More news stories like this | News stories tagged with: #british publisher #joint venture #hearst #marie claire


Australia's standoff with Facebook has lessons for Canada, publisher says

Newly passed legislation in Australia forces Google and Facebook to pay for news, and Canada can learn from it, according to a Canadian publisher and an Australian media professor. Continue reading at CBC

[ CBC | 2021-02-25 20:47:52 UTC ]
More news stories like this | News stories tagged with: #canadian publisher


Local news could disappear if Canada doesn't stand up to tech giants, Winnipeg newspaper publisher says

Days after Canada pledged to make Facebook pay for news content amid an ongoing media battle with tech giants, a Winnipeg newspaper publisher is warning local news could be in trouble if the government doesn’t take bold action. Continue reading at CBC

[ CBC | 2021-02-21 22:04:21 UTC ]
More news stories like this | News stories tagged with: #local news #tech giants #government doesn


West Virginia newspaper publisher sues Google, Facebook

A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News

[ ABC News | 2021-01-29 23:10:00 UTC ]
More news stories like this | News stories tagged with: #antitrust suit #news publisher


Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek

[ AdWeek | 2020-07-24 10:45:52 UTC ]
More news stories like this | News stories tagged with: #daily resource #inappropriate behavior #hearst


Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with: #marketing spend #vox media #ad dollars #public interest #entire industry #digital content #hearst #digital media


Society of Young Publishers reopens London mentorship scheme

The Society of Young Publishers London branch is reopening its mentorship scheme for 2020, with a host of professionals from across the trade ready to share their knowledge. Continue reading at The Bookseller

[ The Bookseller | 2020-05-25 20:51:29 UTC ]
More news stories like this |


Amid ‘the ‘Low-Level Hum of Panic,’ the UK’s Young Writer Award Names Its Jury

One juror for the 2020 Young Writer of the Year award says she hopes 'we won’t see a rash of virus or pandemic stories.' The post Amid ‘the ‘Low-Level Hum of Panic,’ the UK’s Young Writer Award Names Its Jury appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-18 12:37:26 UTC ]
More news stories like this | News stories tagged with: #pandemic stories #young writer of the year award #young writer


We Owe More to Our Young Writers: On the Relevance of the Workshop

In post 11/8 America, the citizenry became more aware, more active, more willing to submit themselves to self-examination. Yet while the world of journals both print (Freeman’s), and online (Guernica, Lit Hub, Electric Literature), have increased their commitment to the exploration of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-16 08:49:50 UTC ]
More news stories like this | News stories tagged with: #electric literature #young writers #lit hub #publishing world


Canadian publishers turn to e-book discounts to entice readers amid COVID-19

Some Canadian publishers are offering special deals on e-books in a bid to entertain readers and pay authors during the COVID-19 shutdown. Continue reading at CBC

[ CBC | 2020-03-23 09:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publishers #pay authors #e-book


Two Top Execs Stepping Down at Publisher Tribune Amid Turmoil

Two top executives at newspaper publisher Tribune are stepping down as the company deals with its largest shareholder, a hedge Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-19 18:55:53 UTC ]
More news stories like this | News stories tagged with: #top executives #company deals #largest shareholder


2 top execs leaving newspaper publisher Tribune amid turmoil

Two top executives at newspaper publisher Tribune are stepping down as the company deals with its largest shareholder, a hedge fund known for cutting newsroom jobs, and navigates the ongoing shift to online media Continue reading at ABC News

[ ABC News | 2020-02-03 23:48:57 UTC ]
More news stories like this | News stories tagged with: #top executives #company deals #largest shareholder #hedge fund #online media


Publisher Of Controversial ‘American Dirt’ Cancels Author Tour Amid Security Concerns

The latest Oprah's Book Club pick by Jeanine Cummins, a white woman, has been widely criticized for stereotypical depictions of Mexicans and migration. Continue reading at HuffPost

[ HuffPost | 2020-01-29 21:08:32 UTC ]
More news stories like this | News stories tagged with: #latest oprah #jeanine cummins #white woman #stereotypical depictions #book club


After Ups and Downs, Facebook Referral Traffic to Publishers Stabilizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
More news stories like this | News stories tagged with: #news partnerships #campbell brown #news publisher


After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday

[ Digiday | 2019-12-10 05:01:35 UTC ]
More news stories like this | News stories tagged with: #news partnerships #campbell brown #major role #referral traffic #news publisher


What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 16:35:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #jarrod dicker #commercial strategy #rich antoniello #complex media #e-commerce play #revenue stream #media company #great thing #mini-conference format #sessions start #networking lunch #register heretoday #digital media #traditional publishing


WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:25:54 UTC ]
More news stories like this | News stories tagged with: #profits fell #anthony crupi #silicon valley #final season #parting gift #hearst


Facebook News debuts with 'free money' for publishers

Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:00:00 UTC ]
More news stories like this | News stories tagged with: #extensively covered #dark side #measure audiences #wide range #driving forces #machine learning #hearst