Hearst's Pioneer Woman Magazine Expands in Second Outing

The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September.The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond, who hosts the "Pioneer Woman" show on Scripps' Food Network. The first issue debuted on June 6 and was sold only in Walmart. After a successful opening issue -- Hearst printed another 100,000 copies after the first 150,000 sold out -- The Pioneer Woman Magazine will also expand its footprint to include newsstand space at Barnes & Noble, Costco, Sam's Club, Target, Walgreens and CVS in addition to Walmart. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-07-20 00:00:00 UTC ]
News tagged with: #distribution strategy #joint venture #pioneer woman #food network #barnes noble

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Magazines On-the-Go: MPA Summit Examines Mobile Media

Mobile Matters conference brings together magazine media leaders at Hearst Tower. The post Magazines On-the-Go: MPA Summit Examines Mobile Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-06 00:00:00 UTC ]
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CIO Magazine Goes Digital-Only

Print edition will close as of November 2015 issue. The post CIO Magazine Goes Digital-Only appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-30 00:00:00 UTC ]
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U.K. Publisher Quadrille Expands Into North America

Chronicle Books will handle distribution of about 20 Quadrille titles per season, starting with the fall 2015 list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books #handle distribution


Pulitzer Prizes Open Three More Categories to Magazines

International Reporting, Criticism and Editorial Cartooning will be expanded to accept print and online magazine entries for the 2016 prizes. The post Pulitzer Prizes Open Three More Categories to Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazines appeared


What Logo Licensing Can Do for Magazine Publishers

[Sponsored Content] For millennia, recognizable brands have identified creative ownership, and ultimately the reputation of that owner. Producers of goods and services have elevated that concept to a sophisticated science, leveraging loyalty to a brand reputation in order to succeed. The post... Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #sponsored content


Lena Dunham signs deal with Hearst to commercialise Lenny newsletter

Project launched by Girls creator and Jenni Konner to become self-sustaining as US Cosmopolitan and Marie Claire publisher sells ads and syndicates contentGirls creator Lena Dunham has signed a deal to commercialise her Lenny newsletter with Cosmopolitan and Marie Claire publisher Hearst.Hearst... Continue reading at The Guardian

[ The Guardian | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #project launched #jenni konner #sell ads


Lena Dunham's Newsletter Lenny Gets a Site, Ads From Hearst

Lena Dunham's female-focused newsletter Lenny isn't a celebrity side project. The creator of HBO's "Girls" is turning it into a money-making media company with help from Hearst.Introduced in September by Ms. Dunham and "Girls" showrunner Jenni Konner, Lenny's twice-weekly newsletter has carried... Continue reading at Advertising Age

[ Advertising Age | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exclusive deal #hillary clinton #jennifer lawrence #email newsletter


Assessing the State of the Consumer Magazine Print Business

In the rush to the digital future, publishers have taken their eyes off the “print-ball.” The post Assessing the State of the Consumer Magazine Print Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital future


Hearst to Target Online Shoppers with New Digital-Only Site

Hearst Magazines has been adapting its traditional magazines to match the speed of the Web, and now it’s starting to apply what it’s learned to new launches.   Hearst is about to unwrap the first of a few new d ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
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Apple News arrives in the UK with 14 newspaper and magazine partners

Newsfeed aggregator included in iOS 9.1 update features content from the BBC, Telegraph, Times, Guardian, Sun and Sky NewsApple’s News app has launched in the UK with a range of publisher partners including the BBC, Telegraph, Guardian, Sun and Sky News.The Apple News app, which aims to... Continue reading at The Guardian

[ The Guardian | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine partners #news app #sky news #magazine publishers


Download our Frankfurt 2015 Show Daily Magazines

Get the Frankfurt Show Daily magazines from Publishing Perspectives with the latest Fair news, event highlights, and international publishing trends. The post Download our Frankfurt 2015 Show Daily Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-19 00:00:00 UTC ]
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What did Pitchfork get right when most music magazines are losing sales?

The US indie website, bought this week by the publisher of Vogue, continues growing as the NME goes free, and Q and Mojo’s print circulations slideIf music journalism is dying a slow commercial death, then no one told Pitchfork. While British magazines such as NME (for which I write reviews), Q... Continue reading at The Guardian

[ The Guardian | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade


Playboy to Drop Nudity From Its Magazine

Playboy will stop running photographs of naked women in its print edition after more than six decades, the magazine said Tuesday.Although it will continue to publish "sexy, seductive pictorials," as Playboy put it in a statement, the magazine will end more than six decades of full nudity when a... Continue reading at Advertising Age

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marilyn monroe #high-water mark


Magazines Create 'Industry-Wide' Guarantee of Print Ads' Results

The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #print editions #ad pages #magazine media #conde nast


Playboy Magazine No Longer NSFW in 2016

Title will stop running nude pictorials with March 2016 issue. The post Playboy Magazine No Longer NSFW in 2016 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-13 00:00:00 UTC ]
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TV Guide Magazine is sold for the third time in less than 10 years to NTVB Media

TV Guide Magazine, once the unrivaled bible for television fans and a powerhouse in the publishing business, has been sold for the third time in less than 10 years. NTVB Media, the Troy, Mich., publisher of the TV listings books Channel Guide and TV Weekly, will announce Wednesday that it has... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-07 00:00:00 UTC ]
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Facebook Expands Mobile Video Feature That Helps Content Creators Make Money

In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek

[ AdWeek | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taco bell #jet blue #platform level #makes sense #super bowl


Meredith Partners with Beekman 1802 to Launch New Magazine

Newsstand-only title Beekman 1802 Almanac will have a 200,000 circ. The post Meredith Partners with Beekman 1802 to Launch New Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine appeared


Humanoids Expands Film Adaptation Business

A move from Paris to Los Angeles has bolstered graphic novel publisher Humanoids's standing in the film world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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eCampus Continues to Expand

The 16-year-old virtual campus bookseller is on target for $100 million in revenue this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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