Hearst’s new platform approach: ‘You have to get it right at the start.’

The platform approach has become a favorite tactic of publishers in the quest for scale. But while multi-title publishers Time Inc. and Condé Nast are cautiously rolling out platforms at an individual brand level, Hearst is taking a shortcut to scale. Hearst has created a centralized contributor network to work across its 21 titles it’s calling “The Mix,” because, said digital chief Troy Young, “to just bet on the experts inside your building is short-sighted.” The post Hearst’s new platform approach: ‘You have to get it right at the start.’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-15 00:00:00 UTC ]
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Listen To Me: Start Your Audiobooks All Over Again

Ever tried this audiobook tip? Why it might be worthwhile to let yourself experience the vibes then revisit with more attention. Continue reading at Book Riot

[ Book Riot | 2022-07-29 10:36:00 UTC ]
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Media Briefing: A snapshot of the digital media economy at the start of earnings season

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday

[ Digiday | 2022-07-28 04:01:00 UTC ]
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Start with Mysteries, Thrillers, & True Crime If You’re New to Audiobooks

If you're new to audiobooks or unsure if they're for you, try a mystery, thriller, or true crime audiobook to get you started. Continue reading at Book Riot

[ Book Riot | 2022-07-20 10:32:00 UTC ]
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Open Road Starts Frontlist Marketing Service

With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
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Print Book Sales Start July with 8.8% Drop

Sales of print books began the second half of 2022 on a down note, with units falling 8.8% last week compared to the week ended July 10, 2021. The sales pattern was a familiar one, with gains in adult fiction not enough to offset deep declines in adult nonfiction and the juvenile segments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
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Sloane Crosley’s ‘Cult Classic’ takes aim at start-up culture

Sloane Crosley’s second novel is an unromantic comedy satirizing start-up culture, modern dating, city-dwelling aesthetes and other millennial woes. Continue reading at The Washington Post

[ The Washington Post | 2022-06-09 14:43:17 UTC ]
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Massachusetts Secretary of State Candidate Platform Built on Book Censorship

A candidate for Massachusetts's Secretary of State is traveling to public libraries to secretly video their Pride displays. Continue reading at Book Riot

[ Book Riot | 2022-06-09 14:14:42 UTC ]
More news stories like this | News stories tagged with: #book censorship #pride displays #public libraries


How to Start a Historical Fiction Book Club

Do you want a historical fiction book club but you don't know where to start? Read inside for some tips and ideas. Continue reading at Book Riot

[ Book Riot | 2022-06-08 10:33:00 UTC ]
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Post Hill Press Starts New Imprint, Twin Flame

The imprint, which will publish nonfiction titles in the spirituality, relationships, and sexuality categories, is led by editorial director Elena Vega, who formerly worked as an editor for Macmillan and Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-02 04:00:00 UTC ]
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Amazon Starts Monthly Book Club

Amazon has launched Sarah Selects, a new book club whose monthly selections will be made by Sarah Gelman, Amazon's editorial director for books. The clubs first selection is 'Half-Blown Rose' by Leesa Cross-Smith (Grand Central). Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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How to Find an Online Book Club—or Start One Yourself

From live virtual reading groups to apps for organizing in-person meet-ups, we have tips to help you gather with your fellow bibliophiles. Continue reading at Wired

[ Wired | 2022-04-28 11:00:00 UTC ]
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How to Start a Banned Book Club

Teens across the country are fighting back against censorship and book bans. This guide to how to start a banned book club can help. Continue reading at Book Riot

[ Book Riot | 2022-04-26 10:34:00 UTC ]
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Is media platform Nextdoor a friend in need or a vigilante nightmare?

The fast-growing media platform claims its mission is to foster community spirit – which it mainly does. But can it control the spread of misinformation?Introducing its financial results earlier this month for the fourth quarter of 2021, the community-based social networking platform Nextdoor... Continue reading at The Guardian

[ The Guardian | 2022-03-20 09:00:52 UTC ]
More news stories like this | News stories tagged with: #core mission #kinder world #fourth quarter #covid pandemic #digital media


Julia Morgan is best known for designing Hearst Castle. But her achievements reach further.

A new biography highlights a woman whose buildings range from modest bungalows to the sprawling mansion of publishing tycoon William Randolph Hearst. Continue reading at The Washington Post

[ The Washington Post | 2022-03-19 12:00:49 UTC ]
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Hachette Book Group Plans Return to Offices Starting in Late April

Hachette Book Group employees will begin their return to working from company offices this April, CEO Michael Pietsch has announced to staff. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-16 04:00:00 UTC ]
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How do you choose a book? Book lists by other writers are a great place to start

Critic Michael Dirda explores book compilations and how they can steer readers to great books. Continue reading at The Washington Post

[ The Washington Post | 2022-03-02 17:00:36 UTC ]
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Indie Publishers Start to Look Past the Pandemic

Having weathered two trying years, American independent presses are finding themselves hopeful about 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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Magazine ABCs: Home and garden titles surge but GQ and Hearst suffer

Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week

[ Media Week | 2022-02-17 16:49:49 UTC ]
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Toronto author's bestselling novel The Maid started as an idea on a napkin

Canadian author Nita Prose's debut novel The Maid became a New York Times and Canadian bestseller just a few weeks after its release on January 4.  Continue reading at CBC

[ CBC | 2022-02-16 09:00:00 UTC ]
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Publishers, Agencies Start Receiving Subpoenas as DoJ-PRH Case Ramps Up

As Penguin Random House and the Department of Justice continue to prepare for an August trial in which PRH hopes to block the government’s effort to kill its acquisition of Simon & Schuster, professionals throughout the industry are finding themselves pulled into the legal fray. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #penguin random house