Hearst’s new platform approach: ‘You have to get it right at the start.’

The platform approach has become a favorite tactic of publishers in the quest for scale. But while multi-title publishers Time Inc. and Condé Nast are cautiously rolling out platforms at an individual brand level, Hearst is taking a shortcut to scale. Hearst has created a centralized contributor network to work across its 21 titles it’s calling “The Mix,” because, said digital chief Troy Young, “to just bet on the experts inside your building is short-sighted.” The post Hearst’s new platform approach: ‘You have to get it right at the start.’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-15 00:00:00 UTC ]
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Power of the platform

Mohsin Zaidi, author of A Dutiful Boy, discusses how the publication of underrepresented voices has the potential to transform lives. Continue reading at The Bookseller

[ The Bookseller | 2021-04-30 08:34:44 UTC ]
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An Eco-Friendly Approach to Publishing: Close-up on HP Publishing Solutions

With print-on-demand technology, environmentally friendly inks, sustainable paper choices, and a global reach, HP is looking to help publishers lower their carbon footprints. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print-on-demand technology #global reach


Amazon Announces Its Wattpad-Style ‘Kindle Vella’ Platform

Opening a new route to self-publishing, Amazon's Kindle Vella capitalizes on the popularity of online serialized storytelling. The post Amazon Announces Its Wattpad-Style ‘Kindle Vella’ Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-14 17:25:03 UTC ]
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Stop being ‘nice’, start doing good: 15 steps to doing better

Having collected views from Black people across the publishing industry for the past year, the Black Agents and Editors’ Group has outlined 15 steps for how those in the trade can do better. Continue reading at The Bookseller

[ The Bookseller | 2021-04-09 07:18:36 UTC ]
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Trade Publishing Segments Have Fast Start to 2021

A 29.2% sales increase in adult trade titles and a 11.8% gain in sales in the children’s/young adult segment led to a 10.3% increase in January industry sales over January 2020 for the 1,359 publishers who report results to AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fast start #3% increase #report results


Chrissy Teigen leaves Twitter, citing abuse and hate on the platform

TV personality, cookbook author and former model posted final tweets to 13.7m followers before shutting down account Chrissy Teigen said goodbye to her 13.7 million Twitter followers on Wednesday night in a series of posts acknowledging the abuse and hatred on the platform.“Hey. For over 10... Continue reading at The Guardian

[ The Guardian | 2021-03-25 12:40:11 UTC ]
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PRH Starts Extended Payment Plan for Indie Bookstores

Penguin Random House will allow independent bookstores in the United States to take an additional month to pay their invoices to the publisher, the company announced on Wednesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie bookstores #independent bookstores #company announced #penguin random house


March Starts with 34% Pop in Print Unit Sales

Fueled by huge gains for a host of Dr. Seuss titles, as well as solid results for several new books, unit sales of print books soared 34.2% in the week ended Mar. 6, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
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The many anniversaries of the start of the pandemic

Recently, Lulu Garcia-Navarro, of NPR, asked her Twitter followers to share when and where they first realized that the coronavirus would upend all our lives, and tag their recollections using the hashtag #TheMoment. Responses poured in. “Pi Day,” a tweeter named Beth Ochsner wrote. “We always... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-03-09 13:16:14 UTC ]
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A novel approach to IR35

Publishing has long relied on self-employed freelancers for a diverse range of roles. From editors and copywriters to illustrators and ghost-writers, the periplectic nature of creativity has long been such that impermanence is a norm. Against that context, the publishing industry faces the new... Continue reading at The Bookseller

[ The Bookseller | 2021-03-09 00:04:53 UTC ]
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Bloomsbury launches Book House platform

Bloomsbury has launched a platform to make it easier to purchase books from its popular categories. The move comes as the publisher reveals a shift in consumer reading choices throughout 2020 and 2021's lockdown periods.  Continue reading at The Bookseller

[ The Bookseller | 2021-03-05 05:15:37 UTC ]
More news stories like this | News stories tagged with: #popular categories #lockdown periods #bloomsbury


PRH Audio Debuts Voiceover Casting Platform, Ahab

Penguin Random House Audio has launched Ahab, a global online casting platform for voiceover actors in any business. The platform was originally developed as an internal tool for PRH's audiobook producers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
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Two Roads to publish Hart's memoir on starting over

John Murray Press imprint Two Roads has acquired Devorgilla Days: A Memoir of Hope and Healing by Kathleen Hart, a "heart-warming and deeply moving" memoir about recovery, resilience and starting over. Continue reading at The Bookseller

[ The Bookseller | 2021-02-22 09:27:36 UTC ]
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Coming in March: A New Platform for the Pubeasy Ordering System

'A streamlined modern interface' is promised in the coming rebuild of the Web-based international book ordering system. The post Coming in March: A New Platform for the Pubeasy Ordering System appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-17 05:12:44 UTC ]
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Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
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Pubeasy Grows in 2020, Updated Platform Coming in March

MVB U.S.'s Pubeasy added 882 client bookstores in 2020, bringing its total client list to nearly 4,000. A modernized platform will debut in March. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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Jamie-Lee Nardone from Black Crow PR on starting your own agency

Jamie-Lee Nardone, the founder of the newly set up boutique marketing and events agency Black Crow, shares her process for setting up her own PR agency. Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 15:07:37 UTC ]
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Wattpad has been sold to Naver, Korea’s leading internet platform, for $600 million.

Some news for self-published writers: this week, Publishers Weekly reported that Naver, Korea’s leading internet platform, is acquiring Wattpad for over $600 million in cash and stock. For those who aren’t among the 90 million people that used Wattpad in 2020, or who don’t have any fanfiction... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-22 18:51:40 UTC ]
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Self-Improvement Boom Sets Book Sales Off on Fast Start in 2021

More than 17.1 million print units were sold in the week ended January 9, 2021 at outlets that report to NPD BookScan, marking the first time in the history of the service that units topped the 17 million mark in the first week in January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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Verizon, Hearst reach agreement that will keep WBAL content on Fios | COMMENTARY

Agreement on retransmission fees will allow Baltimore area Verizon Fios subscribers to continue to see WBAL-TV and NBC content. Continue reading at Baltimore Sun

[ Baltimore Sun | 2021-01-01 14:23:03 UTC ]
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