Hearst’s new platform approach: ‘You have to get it right at the start.’

The platform approach has become a favorite tactic of publishers in the quest for scale. But while multi-title publishers Time Inc. and Condé Nast are cautiously rolling out platforms at an individual brand level, Hearst is taking a shortcut to scale. Hearst has created a centralized contributor network to work across its 21 titles it’s calling “The Mix,” because, said digital chief Troy Young, “to just bet on the experts inside your building is short-sighted.” The post Hearst’s new platform approach: ‘You have to get it right at the start.’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-15 00:00:00 UTC ]
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Other Publishing stories related to: 'Hearst’s new platform approach: ‘You have to get it right at the start.’'


Are Book Biz Diversity Efforts Starting to Kick In?

Publishing employees who weighed in on a new 'PW' survey are hoping new initiatives will yield results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-31 05:00:00 UTC ]
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For ‘Gatsby’ fans, 2021 will be the start of remakes. First up: ‘Nick’

Michael Farris Smith’s prequel capitalizes on the copyright expiration of Fitzgerald’s 1925 classic. Continue reading at The Washington Post

[ The Washington Post | 2020-12-29 12:00:00 UTC ]
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Roxane Gay is starting a book club—and you can join.

Some good news to close out the year! Recently, Roxane Gay announced on Twitter that she’s starting a book club, and anyone can participate. The Audacious Book Club will span at least one year, and the reading list for 2021 has already been finalized: Jenna Wortham and Kimberly Drew, Black... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-21 15:31:37 UTC ]
More news stories like this | News stories tagged with: #roxane gay #jenna wortham #kimberly drew #book club


Publishers are not obliged to give bigots like Jordan Peterson a platform | Nathan Robinson

Nobody has a human right to a lucrative book contract without regard for whether their opinions are sound or valuableJordan Peterson, the Canadian psychology professor and lobster-loving life coach who came to public attention after refusing to use the preferred pronouns of transgender people,... Continue reading at The Guardian

[ The Guardian | 2020-12-02 13:56:38 UTC ]
More news stories like this | News stories tagged with: #book coming #transgender people #ban books #publisher announced #penguin random house


Star names feature on multi-format storytelling platform Alexander

A multi-format storytelling platform, featuring the work of authors including Colum McCann and Chigozie Obioma, and audio performers including Helena Bonham-Carter and David Tennant, has launched this week. Continue reading at The Bookseller

[ The Bookseller | 2020-11-26 20:07:03 UTC ]
More news stories like this | News stories tagged with: #chigozie obioma #david tennant


5 Indie Bookstores That Started Book Subscriptions or Personalized Care Packages to Survive the Pandemic

A round up of independent bookstore subscription services and care packages created to help these indies survive the pandemic. Continue reading at Book Riot

[ Book Riot | 2020-11-23 11:39:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstore


Has the Holiday Shopping Surge Started? Book Sales Say Yes

Unit sales of print books increased 18.3% last week, an indication that the early shopping surge that retailers have been hoping for may be taking place. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #taking place


‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | News stories tagged with: #nielsen


Will Donald Trump start his own right-wing news channel?

As Trump and his allies continue their desperate efforts to overturn the election results, there are reports that the soon-to-be former president is planning to launch his own media venture. Mike Allen, of Axios, wrote in his newsletter on Thursday that Trump “has told friends he wants to start... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-11-13 12:41:44 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg #fbi director #anthony fauci #general counsel #daily newspapers #digital media


Debi Chirichella Named President of Hearst Magazines

Debi Chirichella was named president of Hearst Magazines today, after serving in the role in an interim capacity for a little over three months. Before she was named acting president in July, she had been executive vice president and chief financial officer. Chirichella joined the company in... Continue reading at AdWeek

[ AdWeek | 2020-11-11 20:13:08 UTC ]
More news stories like this | News stories tagged with: #named president #hearst magazines #hearst


America Starts Here: On “When the Light of the World Was Subdued, Our Songs Came Through: A Norton Anthology of Native Nations Poetry”

2020 WORKED HARD to be one of the worst years in recent memory, but for readers of Native American literature, this era is proving to be among the most exciting in the history of Indigenous writing, especially for poetry. To wit: Joy Harjo has just begun her second term as poet laureate of the... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-11-09 18:00:17 UTC ]
More news stories like this | News stories tagged with: #norton anthology #recent memory #joy harjo #poet laureate #anthology


FutureBook: Not-yet-famous five vie for Start-Up of the Year award

FutureBook celebrates start-ups that are making a unique impact on the book publishing industry. Over the past few years, the judges have rewarded both high-growth start-ups and smaller players transforming the business of books. Previous winners include Reedsy, Kadaxis, Unrd, The Pound Project... Continue reading at The Bookseller

[ The Bookseller | 2020-11-06 02:47:19 UTC ]
More news stories like this | News stories tagged with: #pound project #book publishing


HC pre-empts Ogabi's 'definitive' guide for women starting a business

HarperCollins has pre-empted UK and Commonwealth rights for Side Hustle in Progress: A Practical Guide to Kickstarting Your Business from career and entrepreneurship company founder Elizabeth Ogabi.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-28 19:17:12 UTC ]
More news stories like this | News stories tagged with: #practical guide #harpercollins


The editor of Michelle Obama’s Becoming is starting a new publishing company.

It’s always good news when people want to invest in books, so we’re happy to hear that Molly Stern, the former SVP & Publisher of Penguin Random House’s Crown imprint, is starting a new publishing company in partnership with the independent studio SISTER. (Stern was Michelle Obama’s editor,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-22 12:01:51 UTC ]
More news stories like this | News stories tagged with: #molly stern #michelle obama #literary hub


Michelle Obama’s ‘Becoming’ Editor Starts Her Own Publishing Firm

Molly Stern, the former publisher of Crown, is starting Zando, an independent publishing company with an unusual marketing strategy. Continue reading at The New York Times

[ The New York Times | 2020-10-22 09:00:18 UTC ]
More news stories like this | News stories tagged with: #michelle obama #publishing firm #molly stern #starting zando #independent publishing


Lesbian Manga and Yuri Manga: What’s the Difference and Where Should You Start?

What's the difference between lesbian manga and yuri? Here are 14 F/F manga titles and series a new reader should start with. Continue reading at Book Riot

[ Book Riot | 2020-10-19 10:36:00 UTC ]
More news stories like this | News stories tagged with: #manga titles #manga


3 Ways to Start a Two-Person Book Club with a Friend

One Rioter describes three different types of two-person book clubs that have helped her make and maintain long-lasting literary friendships. Continue reading at Book Riot

[ Book Riot | 2020-10-06 10:35:00 UTC ]
More news stories like this | News stories tagged with: #book club


Filming starts on ITV Roy Grace series

Filming has started on ITV drama series “Grace”, an adaptation of Peter James' novels starring John Simm as tenacious detective Roy Grace. Continue reading at The Bookseller

[ The Bookseller | 2020-09-14 12:12:45 UTC ]
More news stories like this | News stories tagged with: #peter james


Start a New Hobby With These Manga Drawing Books

Looking for something to do while you're staying at home? Do you love manga? Pick up one of these manga drawing books to start a new hobby! Continue reading at Book Riot

[ Book Riot | 2020-09-11 10:40:00 UTC ]
More news stories like this | News stories tagged with: #love manga #manga