Hearst’s new platform approach: ‘You have to get it right at the start.’

The platform approach has become a favorite tactic of publishers in the quest for scale. But while multi-title publishers Time Inc. and Condé Nast are cautiously rolling out platforms at an individual brand level, Hearst is taking a shortcut to scale. Hearst has created a centralized contributor network to work across its 21 titles it’s calling “The Mix,” because, said digital chief Troy Young, “to just bet on the experts inside your building is short-sighted.” The post Hearst’s new platform approach: ‘You have to get it right at the start.’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-15 00:00:00 UTC ]
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William Randolph Hearst III Named Hearst Corp. Board Chairman

*Editor's Note: This story originally appears on FOLIO: sister site, minonline.com. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-23 00:00:00 UTC ]
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Want to Start an Indie Press? These Publishers Have Some Suggestions

A life in independent publishing requires moxie, malleability, and, of course, money. Just ask these presses, all of which were founded within the past decade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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OCLC Acquires CloudLibrary Digital Content Platform

Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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TLA 2024 Preview: Leading the Way in the Lone Start State

Under the conference theme “Stories Inspire. Opportunities Await,” Texas Library Association leaders say the 2024 annual conference, set for April 13-16 in San Antonio, is expected to draw more than 5,000 attendees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday

[ Digiday | 2024-03-27 04:01:00 UTC ]
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Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday

[ Digiday | 2024-03-22 04:01:00 UTC ]
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Approaching 90, Pat Boone Still Makes the Case for God, Country, Grits

At last month's Christian Product Expo, the iconic crooner of the 1950's and '60's and a prolific author, continued to talk conservative politics while rebranding himself as a country singer at 89. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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Starting this year, the National Book Awards will be open to non-citizens.

Today, the National Book Foundation announced a change in the eligibility criteria for the annual National Book Awards for Fiction, Nonfiction, Poetry, and Young People’s Literature. Beginning with the 75th National Book Awards, submissions for which open on March 13 of this year, the prizes... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-15 15:30:03 UTC ]
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Veristage Launches Insight, an AI Platform for Book Publishers

Insight offers publishers AI tools, including large language models such as ChatGPT and Claude, to analyze documents and generate metrics, editorial and marketing assets, sales material, and other content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Lisa Marie Presley started writing a book before she died. Riley Keough completed it

Lisa Marie Presley's posthumous memoir will hit shelves later this year, with the help of her daughter Riley Keough, who picked up the pieces. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-11 20:25:14 UTC ]
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Publish Nazi newsletters on your platform, Substack, and you will rightly be damned | John Naughton

The online publishing service has been criticised for the way it has allowed extremist propaganda to flourish on the siteIt’s funny how naive smart people can be sometimes. Take the founders of Substack, a US-based online platform that enables writers to send digital newsletters directly to... Continue reading at The Guardian

[ The Guardian | 2024-01-06 16:00:14 UTC ]
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The Generative AI Copyright Fight Is Just Getting Started

The Authors Guild and other artists’ groups say that it's unfair to train AI algorithms on their work without permission. Tech companies generally argue that it counts as “fair use.” Continue reading at Wired

[ Wired | 2023-12-07 12:00:00 UTC ]
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A Book Club Took 28 Years to Read ‘Finnegans Wake.’ Now, It’s Starting Over.

The group in California started on the notoriously challenging novel by James Joyce in 1995. In October, it reached the end. Continue reading at The New York Times

[ The New York Times | 2023-12-07 10:40:10 UTC ]
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It started with a sandwich cookbook from 1909. Now, Barry Enderwick is TikTok's favourite sandwich historian

Barry Enderwick, who posts on social media as Sandwiches of History, aims to recreate the recipes as exactly as possible, before adding a twist that turns the relic into a modern meal idea. Continue reading at CBC

[ CBC | 2023-11-08 20:08:50 UTC ]
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Movers and Shakers: Publicis, Jellyfish, WPP, Publicis.Poke, Wavemaker, Dentsu, Hearst and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week

[ Media Week | 2023-11-02 09:10:33 UTC ]
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NWU Releases Platform and Principles for Generative AI Policy

The National Writers Union, the U.S. trade union for freelance and contract writers and authors, has identified six core principles and five key policy areas that will guide its organizing efforts around generative artificial intelligence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-31 00:00:00 UTC ]
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6 books to get you started with Black horror, classic and new

Black horror pioneer Tananarive Due helps us pick 6 great books from the genre, from a Toni Morrison classic to a new anthology by Jordan Peele. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-26 10:00:53 UTC ]
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New Religion Books for Kids Aim to Start Big Conversations

Forthcoming titles from religion and spirituality publishers aim to get families talking about right-to-life messaging, sex trafficking, climate change, houselessness, gender roles, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Amazon’s second Prime Day starts October 10th

Amazon’s master plan has been laid bare. By the year 2300, every single day on the calendar will be Amazon Prime Day. Every month will be Amazon Prime Month, it will always be the year of the Amazon, and our homes will be entirely built of smiling cardboard boxes. Amazon hasn’t officially... Continue reading at PC World

[ PC World | 2023-09-18 13:46:37 UTC ]
More news stories like this | News stories tagged with: #kindle fire #laid bare #single day #black friday #kindle