Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers

Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to comment.Hearst, the publisher of Esquire and Cosmopolitan, plans to announce the magazine's name on Oct. 15 as part of an event it's calling a magazine upfront, a reference to the TV industry's annual presentations to ad buyers and negotiations for ad inventory. Two pilot issues of the Dr. Oz venture are due starting early next year, the company has said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-28 00:00:00 UTC ]
News tagged with: #people familiar #tv industry #ad buyers #ad inventory

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Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-03 04:01:00 UTC ]
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‘The Double Life of Bob Dylan’ is the definitive account of a shape-shifting genius’s early years

Even as a youngster, Dylan seemed to be aware of the importance of crafting his persona. Continue reading at The Washington Post

[ The Washington Post | 2021-05-20 10:00:00 UTC ]
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‘Places of Mind: A Life of Edward Said’ explores the full spectrum of sources that shaped the scholar’s ideas

Nearly 20 years after Said’s death, Timothy Brennan revisits the professor’s life. Continue reading at The Washington Post

[ The Washington Post | 2021-04-28 13:00:00 UTC ]
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Deep Dive: How the future of publishing is taking shape in the ongoing coronavirus crisis era

Digiday’s Deep Dive: The Future of Publishing, is a collection of videos and key takeaways from our recent Publishing Summit Worldwide Live . The post Deep Dive: How the future of publishing is taking shape in the ongoing coronavirus crisis era appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 15:18:24 UTC ]
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Debi Chirichella Named President of Hearst Magazines

Debi Chirichella was named president of Hearst Magazines today, after serving in the role in an interim capacity for a little over three months. Before she was named acting president in July, she had been executive vice president and chief financial officer. Chirichella joined the company in... Continue reading at AdWeek

[ AdWeek | 2020-11-11 20:13:08 UTC ]
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Who's afraid of the big (good) Second Life Book Club?

Hi. I’m Bernhard Drax - award-winning media maker and former radio journalist - and I am a bookseller’s dream. On average I devour 120 books per year, mostly literary and genre novels. I have time to do this because I don’t watch TV and my Facebook account has been deactivated years ago. Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 19:32:32 UTC ]
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Despite Difficult Year, PNBA in Good Financial Shape

The Pacific Northwest Booksellers Association gathered on Zoom for its annual membership meeting this week. Despite a difficult year, attendance was good and leadership said the organization is in strong financial shape. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-01 04:00:00 UTC ]
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What Media Buyers Think About Print Cuts at O, The Oprah Magazine

After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for... Continue reading at AdWeek

[ AdWeek | 2020-07-28 19:52:06 UTC ]
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BA takes on Booktime magazine

The Booksellers Association is to take on the production of Booktime magazine, formerly published by Bertrams, and will publish an autumn edition in October. Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 19:29:41 UTC ]
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Hearst Magazines Names Acting President Following Troy Young’s Resignation

Hearst Magazines named an interim president a day before what would've been Troy Young's second anniversary in the role. Executive vice president and chief financial officer Debi Chirichella will serve in the interim position. Young resigned late Thursday after he and the company spent the week... Continue reading at AdWeek

[ AdWeek | 2020-07-24 20:14:14 UTC ]
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Hearst Magazines President Troy Young Resigns After NYT Report

[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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Hearst Magazines President Troy Young Resigns After NYT Report

Hearst initially stood by Young amid allegations of inappropriate behavior, but later announced he was resigning effective immediately. The post Hearst Magazines President Troy Young Resigns After NYT Report appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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Hearst Magazines President Resigns After Allegations of Inappropriate Behavior

Troy Young, president of Hearst Magazines, resigned today after a damning New York Times profile detailed inappropriate workplace behavior. Young reportedly made rude, sexually offensive jokes and fostered what employees described as a toxic culture among Hearst Magazines' brands, including... Continue reading at AdWeek

[ AdWeek | 2020-07-24 00:32:53 UTC ]
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M&A Update: MJH Life Sciences Buys Another B2B Magazine

MJH Life Sciences, the New Jersey-based medical publisher that expanded dramatically last year in a $100 million acquisition of the former UBM Life Sciences portfolio from Informa plc, announced another purchase on Thursday: Pharmaceutical Commerce, a trade magazine and digital outlet serving... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-09 18:18:12 UTC ]
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Sinead Burke's debut children's book takes shape with Hachette Children's Group

Wren & Rook, an imprint of Hachette Children's Group will publish Sinead Burke's "empowering" non-fiction children's book Break the Mould: How To Take Your Place In The World. Continue reading at The Bookseller

[ The Bookseller | 2020-05-28 21:49:23 UTC ]
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BNP Media to Take Most of Its Magazines Digital-Only By August

The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
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‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content

The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-16 04:00:00 UTC ]
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Hearst Magazines’ Kate Lewis on Adapting Editorial Content in a Time of Crisis

Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
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‘There is an opportunity in everything’: Hearst Magazines’ Kate Lewis on adapting editorial content in a time of crisis

Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday

[ Digiday | 2020-04-13 04:00:00 UTC ]
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