Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers

Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to comment.Hearst, the publisher of Esquire and Cosmopolitan, plans to announce the magazine's name on Oct. 15 as part of an event it's calling a magazine upfront, a reference to the TV industry's annual presentations to ad buyers and negotiations for ad inventory. Two pilot issues of the Dr. Oz venture are due starting early next year, the company has said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-28 00:00:00 UTC ]
News tagged with: #people familiar #tv industry #ad buyers #ad inventory

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Magazines Find Breakthrough Efficiencies in the Pitching Process

Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to a new normal. First, the amount of content that writers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers produce #digital world #ve stabilized #growing exponentially #unique solutions #smaller staff #threecase studies #online form


Meredith and Hearst Magazines adopt new data standard, Oprah on ‘Buttabeep, Buttaboop’ (Pete Buttigieg): Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Bigger data: Meredith Corporation and Hearst Magazines are adopting a new... Continue reading at Advertising Age

[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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Want to take control of your digital life? Start with reclaiming leisure time

You can’t take control of your digital life if you aren’t intentional about how you spend your time, argues Cal Newport. In his Nicomachean Ethics, compiled in the fourth century BC, Aristotle tackles a question as urgent then as it is today: How does one live a good life? The Ethics divides its... Continue reading at Fast Company

[ Fast Company | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital life #good life #ten books #final book


4th Estate snaps up Vogue columnist's 'irreverent take on modern life'

4th Estate will publish the debut non-fiction title, Raven Smith’s Trivial Pursuits, described as “a smart and irreverent take on modern life” from the Vogue columnist’s perspective. Continue reading at The Bookseller

[ The Bookseller | 2018-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern life #4th estate


New Christian Retail Association Takes Shape

Bob Munce of the newly formed Christian Retail Association hopes to both liven up the industry and attract retailers with lower annual membership dues and innovative programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-14 00:00:00 UTC ]
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Former Hearst Editors Take On New Roles | People on the Move

[caption id="attachment_123566" align="alignright" width="150"] Joanna Coles[/caption] [caption id="attachment_138919" align="alignright" width="150"] Robbie Myers[/caption] Robbie Myers, the longtime editor-in-chief Elle magazine who departed from the brand at the end of last year, is rejoining... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drag race #business reporter


Hearst Magazines Announces Sweeping Staffing Changes

Months after Troy Young was named president of Hearst Magazines, the company announced a series of sweeping leadership changes across brands today. "Our magazines will always play an integral role, and we are fully committed to them. The complementary strengths of our offerings are what gives us... Continue reading at AdWeek

[ AdWeek | 2018-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #troy young #named president #company announced #integral role #fully committed


Corsair to publish Q magazine's rock star's guide to life

Corsair is publishing The 10 Commandments, a "rock star’s guide to life" from Q Magazine. Continue reading at The Bookseller

[ The Bookseller | 2018-08-31 00:00:00 UTC ]
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Q&A: Hearst Magazines’ New Chief Content Officer Kate Lewis Wants to Focus on Improving Collaboration

Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president,... Continue reading at AdWeek

[ AdWeek | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kate lewis #hearst magazines #improving collaboration #vice president


Kate Lewis named chief content officer of Hearst Magazines

Hearst Magazines on Wednesday named Kate Lewis chief content officer, succeeding Joanna Coles, who left following the ascension of Troy Young to president.Effective immediately, Lewis will direct content strategy across print and digital for the company's magazine brands, oversee... Continue reading at Advertising Age

[ Advertising Age | 2018-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #troy young #effective immediately #magazine brands #consumer marketing


Joanna Coles to Depart Hearst Magazines

Long-time Hearst exec Joanna Coles is departing the company, Coles confirmed in a Instagram post on Monday. This announcement follows in the wake of the recent appointment of Troy Young to president of Hearst Magazines. "My route is being recalculated. It's time for a new adventure. I'm going to... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bold type #executive producer #marie claire #hearst tower


Joanna Coles Is Leaving Hearst Magazines

Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the company next week. Her departure comes on the heels of Troy Young's appointment to Hearst... Continue reading at AdWeek

[ AdWeek | 2018-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #troy young #joanna coles #hearst magazines #hearst magazine


Q&A: New Hearst Magazines President Troy Young on what he's learned and what's next

Hearst Magazines on Wednesday promoted its digital chief, the hard-charging Troy Young, to succeed the high-polish David Carey as president. Young, who previously cleaved the magazines' digital operations from print, will now oversee both digital and print for a portfolio of brands including... Continue reading at Advertising Age

[ Advertising Age | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print operations #digital chief #digital operations #hearst magazines #view magazines #wednesday promoted #car driver


‘Be uncompromising, be unique’: Hearst Magazines’ new president Troy Young

Hearst Magazines' new president Troy Young discusses the enduring importance of print, how print and digital can work together and fending off Instagram. The post ‘Be uncompromising, be unique’: Hearst Magazines’ new president Troy Young appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-26 00:00:00 UTC ]
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Q&A: Hearst Magazines’ New President Troy Young On What Print Means to the Company

Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital brand to more closely align with the print product, brought in revenue and a surge in pageviews.... Continue reading at AdWeek

[ AdWeek | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazing company #hearst magazines #troy young #digital brand #closely align #print product


Troy Young named president of Hearst Magazines

One month after David Carey surprised staff by announcing that he would leave the post of president at Hearst Magazines, the company has named his successor: Troy Young, who has spent the last five years as president of Hearst Magazines Digital Media.Young is credited with building up Hearst... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #troy young #hearst magazines #digital operation #marie claire #car driver #hgtv magazine #innovative approach #product development


Troy Young Replaces David Carey as Hearst Magazines President

Troy Young will succeed David Carey as president of Hearst Magazines following Carey’s announcement last month that he is stepping down from his role after eight years at the helm. In his new position, Young will oversee Hearst Magazines’ global business which includes over 300 print titles and... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #higher levels #client development #digital content #daily lives #institutional knowledge


“Good Girls” Ads Draw Attention Across Three Different Magazines

It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
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David Carey, Hearst Magazines' president and a former New Yorker publisher, is stepping down

David Carey, who has run Hearst Magazines since 2010, announced today that he will be retiring from his position as president in the coming months and will become chairman once his successor is... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-06-26 00:00:00 UTC ]
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David Carey to Step Down As President of Hearst Magazines

[caption id="attachment_61878" align="alignright" width="150"] David Carey[/caption] Months after a $200 million acquisition of one of his company's largest competitors, David Carey has revealed plans to depart Hearst Magazines following eight years at the division's helm. Hearst Corp. CEO... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-25 00:00:00 UTC ]
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