When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted its fourth MagFront presentation at Hearst Tower, previewing its upcoming slate of content—and sponsorship opportunities—for an audience of approximately 200 advertisers and marketing execs. The editors of each of the publisher's 21 brands presented previews of their editorial franchises for 2017, all with an eye toward sponsor integration. For Hearst Magazines president of marketing and publishing director Michael Clinton, getting the editors involved in selling their own content has been integral the MagFront equation. "Whether you're an author or a playwright or an actor or an editor, it's been so interesting to see how the creative class has become very invested in the commercial success of their endeavors," he said. "I think our editors have really led that charge in [the magazine] world." Highlights included flagship brand Cosmopolitan's cross-platform "year of beauty," which will offer plenty of native content integrations both in-book and on the magazine's digital and social channels, per new editor Michele Promaulayko. Meanwhile, O, The Oprah Magazine is planning its own "year of adventure"—and an Oprah-branded cruise. Elle will be launching a new personal style initiative and awards platform, and Marie Claire will focus on "The... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-27 00:00:00 UTC ]
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New books in religion and spirituality include a guide to marriage based on the Enneagram, an examination of women in the early Christian church, the latest from bestselling author and New Testament scholar Bart Ehrman, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-22 05:00:00 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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The latest title from Bible teacher and bestselling author Joyce Meyer, actress Roma Downey’s angel-inspired devotional, and more religion and spirituality books that are hitting the shelves in February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-25 05:00:00 UTC ]
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The Fully Alive textbook series has been used by Catholic school boards across the province for years. Now, Pearson Canada says it has stopped printing physical copies of the book and will stop supporting digital versions by March. Continue reading at CBC
[ CBC | 2023-01-11 10:00:00 UTC ]
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Welcome to our biannual Great Book Preview! We’ve assembled the best books of 2023A (that is, the first half of 2023), including new work from Nicole Chung, Tsitsi Dangarembga, Claire Dederer, Brian Dillon, Samantha Irby, Heidi Julavits, Catherine Lacy, Mario Vargas Llosa, Rebecca Makkai,... Continue reading at The Millions
[ The Millions | 2023-01-09 10:30:00 UTC ]
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Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday
[ Digiday | 2023-01-05 15:47:27 UTC ]
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Lessons on diversity gleaned from polytheism, the final writings of late author Hugh Prather, a way forward for ‘Orphaned Believers,’ and more are among religion and spirituality books publishing in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
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BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday
[ Digiday | 2022-12-06 05:01:00 UTC ]
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The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
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This month's new books include the Dalai Lama’s eighth installment to the Library of Wisdom and Compassion series, a guide to prayer despite difficult times, and a devotional embracing ‘Every New Day.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-21 05:00:00 UTC ]
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday
[ Digiday | 2022-10-31 04:01:00 UTC ]
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Bestselling author and New York City-based pastor Tim Keller’s exploration of forgiveness, a myth-busting look at Buddhism, and more are among new religion and spirituality titles publishing in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
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New books from religion and spirituality publishers include author and octogenarian Buddhist nun Pema Chödrön’s latest, two scholars’ critique of the Museum of the Bible in Washington, D.C., and just in time for Halloween, ‘The Book of Seances’ which guides readers into communicating with spirits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-28 04:00:00 UTC ]
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The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age
[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday
[ Digiday | 2022-09-27 04:01:00 UTC ]
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It’s not that Wonderwell isn’t a hybrid publishing company. But it’s hard to pigeonhole Wonderwell as only a hybrid publisher. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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In a none-too-subtle defense of her real-life opinions, Rowling centered "The Ink Black Heart" on a YouTuber who's stabbed to death for their transphobic work. Continue reading at The Huffington Post
[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
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This season’s regional shows mark the first time that many booksellers have been able to get together in person since the start of the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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