Hearst Magazines launches new ad unit that will send people product samples

The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-05-30 04:00:01 UTC ]
News tagged with: #ad unit #giving advertisers #social channels

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Hearst Magazines Drives Toward Category Sales

Hearst Autos division will handle industry advertising sales across all magazine titles. The post Hearst Magazines Drives Toward Category Sales appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine titles


The Bookseller launches film and TV product preview

The Bookseller will run a film and TV product preview as part of a wider analysis of the impact of the broadcast media on the publishing business in the issue of the 26th May. Continue reading at The Bookseller

[ The Bookseller | 2017-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #broadcast media #publishing business


Star Tribune Launches Quarterly Print Magazine

The Minneapolis magazine can be found as both a newspaper insert and on newsstands. The post Star Tribune Launches Quarterly Print Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-20 00:00:00 UTC ]
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Facebook Just Added Call-to-Action Units to Its Instant Articles

Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post,... Continue reading at AdWeek

[ AdWeek | 2017-04-07 00:00:00 UTC ]
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T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17

Slate finds a new CRO, Deadspin's senior editor moves to Fusion.net, and much more... The post T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-06 00:00:00 UTC ]
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Hearst Magazines and Condé Nast Joint Venture PubWorX Acquires ProCirc

Acquisition adds more than 50 new publishers and 250 more titles to portfolio. The post Hearst Magazines and Condé Nast Joint Venture PubWorX Acquires ProCirc appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines


HBO's Whisper Ad Campaign Asks People to Confess 'Big Little Lies'

HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age

[ Advertising Age | 2017-02-13 00:00:00 UTC ]
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Wellington book-lovers raise 10k to launch children's literature magazine online

A pair of Wellington women with a combined 25 years experience in the children's book world are getting ready to share their passion with a wider audience. Continue reading at Stuff

[ Stuff | 2017-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launch children #book world #wider audience


Facebook Says Its Network Now Serves Ads to Washington Post, Rolling Stone and 1 Billion People a Month

Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age

[ Advertising Age | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #rolling stone #wenner media #billion people #serving ads


Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge

It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented. The post Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising


Ad Age's Magazines of the Year 2016: See All the Winners

It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies.The truth is, there are countless Silicon Valley startups, propped up by... Continue reading at Advertising Age

[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #challenging time #creating content #venture capital #diverse range #alphabetical order #bottom lines


Hearst to Launch Another Celebrity Print Title

The Pioneer Woman magazine puts Food Network host Ree Drummond on the newsstand. The post Hearst to Launch Another Celebrity Print Title appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post hearst


Islandport Launches Magazine to Showcase Its List

An independent press in Maine has found a way around reduced book coverage in newspapers and magazines by starting its own glossy magazine, which will be inserted in area newspapers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent press #glossy magazine


Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Good Housekeeping's December issue Hearst may be a 129-year-old media company,  but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek

[ AdWeek | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning #mobile app


Deborah Needleman Leaves T Magazine | People on the Move — 11.22.16

New York Media promotes two, while Modern Luxury shakes up the editor tree. The post Deborah Needleman Leaves T Magazine | People on the Move — 11.22.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-23 00:00:00 UTC ]
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Bauer Launches Digital U.S. Edition of Empire Magazine

Christian Baesler on the latest in a string of digital launches, and what's next for Bauer Xcel Media. The post Bauer Launches Digital U.S. Edition of Empire Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-15 00:00:00 UTC ]
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With an Audience in Hand, Meredith Launches a Newsstand Magazine

"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fixer upper


This is how SpaceX plans to send people to Mars

SpaceX plans to send humans to Mars with on a ship called the Interplanetary Transport System, and in a video published today, the company revealed how the ITS will actually perform. The ITS is capable of carrying up to 100 tons of cargo (that's supp... Continue reading at Engadget

[ Engadget | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #send people #send humans #company revealed


V Magazine Grabs Harper’s Bazaar, InStyle Alumni | People on the Move – 9.14.16

Battista named CEO at Time Inc., Hearst loses a president to virtual reality, and more... The post V Magazine Grabs Harper’s Bazaar, InStyle Alumni | People on the Move – 9.14.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual reality


NYT Magazine Poaches from Wired| People on the Move – 9.7.16

A new food director for Real Simple, a publisher leaves Elle Decor, and more... The post NYT Magazine Poaches from Wired| People on the Move – 9.7.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real simple