Hearst Magazines Hires Its First VP for Experiential

Hearst Magazines is looking to invest further in experiential events with a new hire: Liz Morley-Ehrlich, who was named the company's first vp of experiential and brand partnerships. The appointment comes as publishers, especially those in the magazine industry, look to expand their reach in events, connect with readers offline and diversify revenue streams. "Deepening... Continue reading at 'AdWeek'

[ AdWeek | 2019-05-30 17:37:00 UTC ]
News tagged with: #hearst magazines #brand partnerships #magazine industry

Other Publishing stories related to: 'Hearst Magazines Hires Its First VP for Experiential'


September Is Becoming Just Another Month for Fashion Magazines

The story of shrinking magazines and fewer ad pages is anything but new. However, the lack of transparency in data reporting for print magazines leaves a lot of unanswered questions about how thin things really are. Given that we are no longer able to track and accurately report on ad buys in... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
More news stories like this | News stories tagged with: #julianne moore #digital platforms #annual revenue #trim sizes #paper stock


Editor & Publisher Magazine Sold to Digital Media Consultant

A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
More news stories like this | News stories tagged with: #printing press #rate base #digital presence #hollywood reporter #nielsen #digital media


This Just In: Magazines Are Not TV Networks

Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s. Whatever online scale many print brands achieved in their early efforts were quickly overshadowed by the sheer on-air promotional heft of cable brands like... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-28 17:56:47 UTC ]
More news stories like this | News stories tagged with: #traditional models


Special Interest Publications Are Giving Shuttered Print Magazines a New Lease on Life

Like a phoenix rising from the ashes, magazines are being reborn for the newsstands. As more magazines go dark and become digital-only, publishers are finding ways to keep those outlets alive in their original medium as special interest publications. The big magazine publishing houses have been... Continue reading at AdWeek

[ AdWeek | 2019-08-26 22:00:11 UTC ]
More news stories like this | News stories tagged with: #finding ways #magazine publishing


Hearst Promotes Three Execs, Begins Search for Chief Business Officer | People on the Move

Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
More news stories like this | News stories tagged with: #current role #drucker mann #global cmo #access intelligence #bonnier #hearst


Sphere hires Viking's Forte and Kenny from Bloomsbury

Little, Brown imprint Sphere has appointed Viking’s Rosanna Forte and Callum Kenny from Bloomsbury as editors working across the fiction list. Continue reading at The Bookseller

[ The Bookseller | 2019-08-14 16:12:18 UTC ]
More news stories like this | News stories tagged with: #callum kenny #fiction list #bloomsbury


1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #revenue appeared #magazine company #hearst


3 Publishers Share a Page From Their Experiential Marketing Playbooks

Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
More news stories like this | News stories tagged with: #target audience #b2b publications #bottom lines


Industry Notes: Europa Buys ‘Shadowplay’ US rights; S&S UK Hires Back Clare Hey

An Atlantic crossing for Joseph O'Connor's 'Shadowplay' from Europa Editions, and a boomerang career move for publishing director Clare Hey in London. The post Industry Notes: Europa Buys ‘Shadowplay’ US rights; S&S UK Hires Back Clare Hey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-09 01:30:08 UTC ]
More news stories like this | News stories tagged with: #europa editions #publishing director


How Hearst’s Product Team Helps Build Audience, Revenues

“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
More news stories like this | News stories tagged with: #hearst newspapers #hearst #digital media


Microsoft to Shutter MSDN Magazine After November Issue

Microsoft is pulling the plug on its developer-focused MSDN Magazine, the software giant has revealed, ending the monthly title's run—both in print and online—after nearly two decades. The November issue of MSDN will be its last, according to a brief announcement posted on the magazine's... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 18:15:00 UTC ]
More news stories like this | News stories tagged with: #b2b publisher #coming weeks #sales staff #heavy heart #associate publisher


Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | News stories tagged with: #increasing sales #sales pitch #ad revenues #print publication #hearst #printed word #print titles


Danskin and Parry's literary magazine beats Kickstarter target

A new Scottish literary magazine from Golden Hare Books manager Julie Danskin and writer Heather Parry has sailed past its Kickstarter target. Continue reading at The Bookseller

[ The Bookseller | 2019-08-04 14:37:35 UTC ]
More news stories like this | News stories tagged with: #kickstarter target #literary magazine


Small Agency Of The Year, Experiential, Gold: Imprint Projects

Before it was an agency, Imprint Projects was a bookstore founded by art curators and exhibition programmers Adam Katz, Dina Pugh and David Kramer. The chops they honed in those positions working across culture and retail formed the roots of what’s now a full-service creative shop that... Continue reading at Advertising Age

[ Advertising Age | 2019-08-01 02:15:00 UTC ]
More news stories like this | News stories tagged with: #long beach #supply chain #carbon footprint #bookstore


Hearst Newspapers Announces Leadership Promotions at the San Antonio Express-News

Hearst announced today that Michael Sacks has been named publisher of the San Antonio Express-News. He succeeds Susan Pape, who will Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-31 20:28:38 UTC ]
More news stories like this | News stories tagged with: #named publisher #hearst


Bookouture hires Dauman and Chimirri ahead of office move

Bookouture has hired Sphere’s Lucy Dauman and HQ’s Cara Chimirri ahead of a move to the Bloomsbury Building. Continue reading at The Bookseller

[ The Bookseller | 2019-07-22 11:24:49 UTC ]
More news stories like this | News stories tagged with: #office move #bloomsbury


The Houston Chronicle Launches Magazine Delivery with Doorfront Direct

The Houston Chronicle, Texas’ largest daily newspaper and a part of Hearst Newspapers, has begun magazine delivery through Doorfront Direct, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-19 15:06:44 UTC ]
More news stories like this | News stories tagged with: #houston chronicle #hearst newspapers #hearst


Announcing the 2019 Whiting Literary Magazine Prizes

This morning, the Whiting Foundation has announced the winners of the second annual Literary Magazine Prizes, which are given “for superb publishing, advocating for writers, and strengthening the literary community.” This year, the number of awards was increased from three to five, with two new... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-18 13:00:28 UTC ]
More news stories like this | News stories tagged with: #whiting foundation #literary community #literary magazine


Expanded Whiting Literary Magazine Prizes Name Second Year of Winners

This year's five honorees, up from three last year, are 'The Common,' 'American Short Fiction,' 'Black Warrior Review,' 'The Margins,' and 'The Offing,' which will receive a combined $144,000 from the Whiting Foundation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #whiting foundation #literary magazine