Hearst Launches New YouTube Channel Initiative

In an effort to reach consumers in a multi-platform environment, Hearst Magazines has announced that the company will develop two new online video channels through YouTube. Hearst is one of among several publishers including Meredith and Rodale to roll out a plan to take advantage of the new space, which was made public on Friday. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
News tagged with: #hearst magazines #reach consumers #made public

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Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds

Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday

[ Digiday | 2022-10-31 04:01:00 UTC ]
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Tyndale Launches Apologetics Imprint, Elevate

Tyndale Elevate is a new imprint focusing on Christian worldview topics and apologetics—arguments and justifications for Christian beliefs—that expects to publish six titles a year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Independent Bookstore in New York Launches Publishing Division

The Hudson Valley-based Golden Notebook Bookstore will launch its publishing press next year with author Abigail Thomas's memoir 'Still Life at 80: The Next Interesting Thing.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-18 04:00:00 UTC ]
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The News Movement and Its Unorthodox Vision Launch in the US

Social news publisher The News Movement launched in the U.S. Wednesday, following a 10-month period where the startup honed its editorial strategy and accrued more than 80,000 followers across the major social media platforms. The publisher has attracted early attention thanks to both the... Continue reading at AdWeek

[ AdWeek | 2022-10-12 11:30:00 UTC ]
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New audiobook platforms are launched to rival Amazon’s Audible

Spiracle will feature titles from independent presses, while last month, Spotify also began offering audiobooks to US customersA new audiobook platform which aims to create a “lovely, welcoming, independent bookstore kind of vibe” has launched, as audio giant Spotify also enters the fast-growing... Continue reading at The Guardian

[ The Guardian | 2022-10-03 18:09:30 UTC ]
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Publishing Veteran Gretchen Young Launching Regalo Press at Post Hill Press

Young, a former v-p and executive editor at Grand Central, says the new standalone imprint will integrate philanthropy into the book publishing business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-28 04:00:00 UTC ]
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Sephora, SheaMoisture, Stitch Fix, Ritz-Carlton back Hearst Magazines’ ‘Celebrate Black’ event

The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age

[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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Why Hearst is building a commerce marketplace

Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday

[ Digiday | 2022-09-27 04:01:00 UTC ]
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Karen Kingsbury Launches a Production Studio

Karen Kingsbury, author of the bestselling Baxter Family series as well as standalone Christian fiction titles such as ‘A Distant Shore,’ will produce page-to-screen adaptations of her books through a new company, Karen Kingsbury Productions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-21 04:00:00 UTC ]
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Penguin Publishing Group Launches New Imprint, Thesis

The Penguin Publishing Group will launch a new imprint, Thesis, a sister imprint to the Portfolio and Sentinel imprints publishing “urgent idea-driven nonfiction.” Bria Sandford and Niki Papadopoulos will oversee the imprint's editorial operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-21 04:00:00 UTC ]
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Wattpad gave authors a boost. TikTok launches them to new heights.

On Wattpad, authors retain a lot of the control, but on TikTok, it’s hard to know when and how a story will go viral. Continue reading at The Washington Post

[ The Washington Post | 2022-09-03 13:00:59 UTC ]
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How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
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YouTube’s Nerdwriter, Evan Puschak, takes his essays to the page

A pioneer of the “video essay” format, Evan Puschak's YouTube videos, in which he critiques fine art, film, literature and more, have over 223 million views. Continue reading at The Washington Post

[ The Washington Post | 2022-08-23 13:00:29 UTC ]
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Schiffer Launches Craft-Focused Imprint

The Schiffer Craft imprint will launch in fall 2023, publishing approximately 25 crafting titles per season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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U.K.'s Gardners Launches U.S. Wholesale Company

The Little Group, the parent company of Gardners, the U.K.’s largest book wholesale and book distribution company, has launched Gardners US. The new distribution company is based in Florida and offers 200,000 titles for U.S. delivery within 3-5 days. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-07 04:00:00 UTC ]
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Trinity University Press Launches Two New Imprints

Trinity University Press has launched two new imprints: Tinta Books, which will focus on the culture, history and current affairs of Mexico and Mexican American life, and Terra Firma, about nature and the environment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Panel Mania: The Last Session Vol 1: Roll For Initiative by Jasmine Walls and Dozerdraws

'The Last Session' is the story of a delightfully diverse group of close high school friends and RPG gamers as they confront the significance of friendships as they also prepare to finish a longrunning Dice & Deathtraps gaming campaign. An 11-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
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Morning Brew Tops $36 Million First-Half Revenue and Launches Its 10th Newsletter

The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020... Continue reading at AdWeek

[ AdWeek | 2022-07-12 10:01:54 UTC ]
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Authors for Abortion Access Launch Auction

The auction, running July 12–26, will benefit two grassroots abortion funds and includes donated items from Neil Gaiman, Chloe Gong, and V.E. Schwab. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-11 04:00:00 UTC ]
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